THE EFFECTIVENESS OF IMPLEMENTING SUSTAINABLE DEVELOPMENT EVENTS IN PROMOTING ENVIRONMENTALLY FRIENDLY BEHAVIOR CHANGE: A QUANTITATIVE DESCRIPTIVE SYNTHESIS OF INTERNATIONAL CASE STUDIES
Main Article Content
Linda Puspita Sari
This study examines the effectiveness of Sustainable Development Events (SDEs) in promoting Pro-Environmental Behavior Change (PEBC) through a quantitative descriptive synthesis of several international case studies, including the Toronto International Film Festival (TIFF), Munich Streetlife Festival (SLF), Helsinki World Design Capital (WDC), and the Salt Lake Olympics. Using the Triple Bottom Line (TBL) framework combined with behavioral theories such as the Theory of Planned Behavior (TPB) and the Transtheoretical Model (TTM), the analysis explores how socio-cultural, environmental, and governance dimensions influence behavioral outcomes. The findings reveal that SDEs are particularly effective in reinforcing existing pro-environmental behaviors among motivated individuals, especially those in the Action Stage of behavioral change. Events also contribute to long-term sustainability through soft legacy development, such as institutional policy integration and governance transformation, as demonstrated in the Helsinki WDC case. Moreover, strong socio-cultural capital generated through community pride and social engagement creates a supportive normative environment that facilitates sustainable behavior adoption. However, the study identifies an “efficacy gap,” indicating that while SDEs successfully reinforce behavior among committed participants, they are less effective at initiating behavioral change among less motivated audiences. Overall, SDE effectiveness depends on the integration of socio-cultural engagement, strategic governance legacy, and targeted communication strategies to support long-term behavioral transformation.
Arsyianti, L. D., Kassim, S., & Adeyemi, A. A. (2019). Resource Mobilisation and Islamic Charity-Giving in Indonesia: Evidence from Low-Income Households. In Islamic Finance, Risk-Sharing and Macroeconomic Stability, 5, 193–221. https://link.springer.com/chapter/10.1007/978-3-030-05225-6_10
Baker, E. W., Al‐Gahtani, S. S., & Hubona, G. S. (2017). The effects of gender and age on new technology implementation in a developing country: Testing the theory of planned behavior (TPB) Available to Purchase. Information Technology & People, 20(4), 352–372. https://doi.org/10.1108/09593840710839798
Bauernschmidt, V., Beitz, B., & Schröder, H. (2023). A new generation of consumers? Pro-environmental behavior of the Fridays for Future generation. Frontiers in Sustainability, 4(3), 310–317. https://doi.org/10.3389/frsus.2023.1231731
Dagois, R., Faure, P., Bataillard, P., Bouzouidja, R., Coussy, S., Leguédois, S., & Schwartz, C. (2017). From atmospheric- to pedo-climate modeling in Technosols: A global scale approach. Geoderma, 30(1), 47–59. https://doi.org/10.1016/j.geoderma.2017.04.011
Dewi, T. I. R., Anom, I. P., & Sadyasmara, C. A. B. (2025). Toward a governance framework for sustainable government-led festivals. Advances in Social Science, Education and Humanities Research, 6(3), 218–232. https://doi.org/10.2991/978-94-6463-882-0_90
Eun-Young Lee, A. K. (n.d.). Pro-Environmental Behavior. Encyclopedia.Pub, 1–3. https://doi.org/10.3390/su12198218
Grad-Rusu, E. (2019). Transylvania international film festival–Analyzing how a film festival becomes the brand of a city. Journal of Romanian Literary Studies, 18, 1259-1264. https://www.ceeol.com/search/article-detail?id=1126514
Hashemzadeh, M., Rahimi, A., Zare-Farashbandi, F., Alavi-Naeini, A. M., & Daei, A. (2019). Transtheoretical Model of Health Behavioral Change A Systematic Review. Iranian Journal of Nursing and Midwifery Research, 24(2), 83–90. https://doi.org/10.4103/ijnmr.IJNMR_94_17
Ismail, A., Nazari, N. M., & Zakaria, H. M. (2025). Embedding sustainability in cultural events: Insights from the Penang George Town Festival. Journal of Event, Tourism and Hospitality Studies, 5(2), 94–104. https://doi.org/10.32890/jeth2025.5.6
Jan. (2025). Environmental And Proenvironmental Behavior. Ped.Muni. https://www.ped.muni.cz/z21/knihy/2010/35/35/texty/eng/krajhanzl.pdf
June, H. M., Kernan, A. R., Sumsion, R. M., Cope, M. R., Sanders, S. R., & Ward, C. (2023). When event social sustainability is tarnished by scandal: Long-term community perceptions of the 2002 Winter Olympics bid scandal and legacy. Sustainability, 15(3), 2258.
Liu, Y.-D. (2018). Legacy planning and event sustainability: Helsinki as the 2012 World Design Capital. Sustainability, 10(7), 2453.
Mare, A. C. B. (2025). Intervensi Pendidikan Kesehatan Oleh Perawat Dalam Pencegahan Stroke Pada Populasi Risiko Tinggi: Sebuah Literature Review. JPK: Jurnal Penelitian Kesehatan, 15(2), 183–193. https://doi.org/10.54040/jpk.v15i2.359
Negruşa, A. L., Toader, V., Rus, R. V., & Cosma, S. A. (2016). Study of perceptions on cultural events’ sustainability. Sustainability, 8(2), 1269.
Prochaska, J. O., & Prochaska, J. M. (2019). Transtheoretical model. In Lifestyle Medicine, 9, 219–228. https://doi.org/10.1201/9781315201108-18
Purnama, Y. I. (2024). Implementation of the triple bottom line concept to improve sustainable marketing performance. Journal of Economics and Business Letters, 4(2), 40–50. https://doi.org/10.55942/jebl.v4i2.284
Simanihuruk, P., Tamba, D., Simangunsong, E., Sagala, R., & Sinaga, R. V. (2025). Pendidikan Kewirausahaan Sebagai Variabel Moderasi Dalam Membentuk Perilaku Kewirausahaan: Studi Teori Perilaku Terencana Pada Usaha Mikro Kecil Menengah Di Kota Medan. Jurnal Manajemen Dan Bisnis, 2(8), 135–149. https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/5439
Tölkes, C., & Butzmann, E. (2018). Motivating pro-sustainable behavior: The potential of green events A case-study from the Munich Streetlife Festival. Sustainability, 10(10), 3731.
Van der Waldt, G. (2024). Towards a Conceptual Framework for the Social Dimensions of Sustainable Development. African Journal of Governance and Development, 13(2), 113–134. https://journals.co.za/doi/pdf/10.36369/2616-9045/2024/v13i2a6
Yuliani, T., Rikarno, R., & Lani, O. P. (2025). Synergy between Academics and the Community in the Development of Nagari Events: A CBR Study on the One Event One Nagari Program in Tanah Datar. Jurnal Masyarakat Religius Dan Berwawasan, 4(1), 17–24. https://doi.org/10.31958/marawa.v4i1.15723
