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• THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON NIVEA PRODUCT PURCHASE DECISIONS (CASE STUDY AT SMAN I PINTU POHAN MERANTI)

  Wenny Widiyawati Simangunsong , Yuni Syahputri

  744-750

  2025-05-04

  Statistics: 297

• THE INFLUENCE OF PRODUCT QUALITY, PRICE AND TRUST ON THE DECISION TO PURCHASE ORGANIC VEGETABLES WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN THE BRASTAGI SUPERMARKET, MEDAN CITY

  Cut Dian Izabella , Yusniar Lubis , Syaifuddin

  886-894

  2024-04-09

  Statistics: 113

• The Influence Of Price, Brand Image, And Product Quality Of Ventela Shoes On Purchase Decision Among Students Of The .Faculty Of Economics And Business, Malikussaleh University.

  Zikra Bunga Afsara , Sapna Biby , Jullimursyida

  3535-3538

  2025-09-20

  Statistics: 220

• THE INFLUENCE OF TASTE, PRICE AND BRAND IMAGE ON PURCHASE DECISIONS AT THREATENED AYAM RESTAURANTS IN MEDAN

  Rilza Yusifa Wanda , Nurainun

  258-268

  2023-07-05

  Statistics: 395

• THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON CONSUMER LOYALTY IN SUPPORTING THE ACHIEVEMENT OF SDGS IN THE RETAIL INDUSTRY

  Dindin Aminudin , Abu Naim , Fachmi Al Faroqi , Ikraman , Nor Fatah Ulinnuha , Danu Noval Ramadhoni

  2395-2400

  2025-08-17

  Statistics: 533

• THE INFLUENCE OF BRAND IMAGE, PRICE DISCOUN, PACKAGE BONUSES AND PRODUCT QUALITY ON BUYING IMPULSE IN ORIFLAME PRODUCTS

  Cut Annisa Sabilla , Munandar , Syamsul Bahri , Jullimursyida

  1462-1475

  2024-08-14

  Statistics: 430

• THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON PURCHASE DECISIONS ON ADES PACKAGED DRINKING WATER (AMDK) (Case Study: On Students of the Faculty of Economics and Business, Universitas Malikussaleh)

  Putri Minda Sari , Halida Bahri , Jullimursyida , Agustinawati

  12-20

  2024-12-24

  Statistics: 439

• THE INFLUENCE OF BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE DECISIONS SKINTIFIC PRODUCTS

  Dea Nadila , Naufal Bachri , Nursakinah Ritonga , Lisa Iryani , Maisyura

  2127-2135

  2024-11-26

  Statistics: 378

• THE DETERMINANTS OF CUSTOMER LOYALTY

  Resti Hardini , Rahayu Lestari , Elwisam , Kumba Digdowiseiso , Noor Fadhiha Mokhtar

  693-698

  2024-03-01

  Statistics: 254

• THE INFLUENCE OF CELEBRITY ENDORSEMENT, BRAND IMAGE, PRODUCT INNOVATION AND PRICE SUITABILITY ON PURCHASING INTEREST OF GENERATION Z CONSUMERS IN SCARLETT PRODUCTS (STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY USERS

  Muhammad Whasil Mufti Ulwan , Rusydi , Adnan , T. Edyansyah

  984-990

  2024-05-12

  Statistics: 580

• INFLUENCE OF PRICE, PRODUCT DESIGN, PRODUCT QUALITY, AND BRAND IMAGE ON PURCHASING DECISIONS VENTELA SHOES FOR STUDENTS FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MALIKUSSALEH

  Rabiatul Auliza , Hamdiah , Heriyana , Muchsin

  2180-2189

  2024-11-24

  Statistics: 335

• ANTECEDENTS OF CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY AT SHELL JAKARTA GAS STATION

  Moudy Fitria Respati , Beby Karina Fawzeea , Yeni Absah

  1488-1499

  2025-07-22

  Statistics: 802

• THE INFLUENCE OF PRODUCT QUALITY, CELEBRITY ENDORSER, BRAND IMAGE ON PURCHASE DECISION LOCAL SKINCARE PRODUCTS SCARLETT WHITENING IN LHOKSEUMAWE CITY

  Irsyah Akhirunanda , Siti Maimunah , Syamsul Bahri , Widyana Verawaty Siregar

  1176-1181

  2024-06-30

  Statistics: 293

• INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON THE PURCHASE DECISION OF IPHONE HDC (HANDPHONE COPY DRAW) TO STIE DEVELOPMENT STUDENTS

  Benhart Nainggolan , Rodi Syafrizal

  501-507

  2023-08-11

  Statistics: 303

• THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PROMOTION ON THE DECISION TO PURCHASE TEA GLASS IN MALIKUSSALEH UNIVERSITY STUDENTS

  Niswatun Munawarah , Halida Bahri , Naufal Bachri , Khairina

  1087-1093

  2024-05-22

  Statistics: 505

• INFLUENCE CELEBRITY ENDORSEMENT AND HALAL PRODUCT IMAGE ON BRAND LOYALTY OF HANASUI COSMETICS IN LHOKSEUMAWE CITY

  Khairina AR , Teuku Zulkarnaen , Munandar , Zahara Husna

  1507-1512

  2024-08-14

  Statistics: 257

• THE EFFECT OF BRAND IMAGE, DISCOUNTS, CUSTOMER ADVOCATE, AND LOYALTY PROGRAMS ON CUSTOMER LOYALTY OF TELKOMSEL USERS IN LHOKSEUMAWE CITY

  Ananda Rizky , Adnan , Maryudi , Muchsin

  3502-3510

  2025-09-20

  Statistics: 204

• THE EFFECT OF PRICE, BRAND IMAGE AND PRODUCT QUALITY ON REALME SMARTPHONE PURCHASE DECISIONS AMONG THE PEOPLE OF EAST ACEH DISTRICT

  Irvan Saputra , Khairina AR , Widyana Verawaty Siregar , T. Edyansyah

  3448-3458

  2025-09-20

  Statistics: 363

• THE INFLUENCE OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON CUSTOMER SATISFACTION ON USE JUANG JEK IN BIREUEN CITY

  Tasya Dara Fonna , Ikramuddin , Widyana Verawaty Siregar , Halida Bahri

  54-63

  2024-12-24

  Statistics: 655

• WHAT DRIVES SHOPEEFOOD PURCHASES? EXPLORING THE ROLE OF SERVICE QUALITY, PROMOTION, PRICE, AND BRAND IMAGE IN SAMARINDA CITY

  Umi Zunaidah , Devina Vionita , Renita Kawuryan , Armini Ningsih , Rusliansyah

  2024-2029

  2025-08-01

  Statistics: 187

• THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE, PRODUCT KNOWLEDGE AND PRODUCT INVOLVEMENT ON PURCHASING DECISIONS FOR NONGSHIN BRAND INSTANT NOODLES.

  Mulia Sari , Nurainun

  1014-1021

  2024-05-08

  Statistics: 329

• ANALYSIS OF FACTORS INFLUENCING NETFLIX APPLICATION CUSTOMER LOYALTY IN GENERATION Z

  Adinda Lubis , Juwita Samaria Manurung , Didik Gunawan , Nursaimatussaddiyah

  726-736

  2025-05-04

  Statistics: 229

• FACTORS THAT INFLUENCE ATTITUDE IN PURCHASING FAKE PRODUCTS

  Qurrata A'yun , Heriyana , Muchsin , T. Edyansyah

  1435-1442

  2024-08-14

  Statistics: 462

• THE DETERMINANTS OF GREEN PURCHASING BEHAVIOR

  Rahayu Lestari , Resti Hardini , Melati , Kumba Digdowiseiso , Safiek Mokhlis

  686-692

  2024-03-01

  Statistics: 223

• ANALYSIS OF BRAND IMAGE, PRICE, AND PRODUCT QUALITY THAT INFLUENCE CONSUMER DECISIONS WHEN PURCHASING PREPAID MOBILE PHONE SERVICES

  Dika Andita , Dr Aang Curatman S.p., M.Si.

  3116-3128

  2026-05-24

  Statistics: 80