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• THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE, PRODUCT KNOWLEDGE AND PRODUCT INVOLVEMENT ON PURCHASING DECISIONS FOR NONGSHIN BRAND INSTANT NOODLES.

  Mulia Sari , Nurainun

  1014-1021

  2024-05-08

  Statistics: 365

• ANALYSIS OF FACTORS INFLUENCING NETFLIX APPLICATION CUSTOMER LOYALTY IN GENERATION Z

  Adinda Lubis , Juwita Samaria Manurung , Didik Gunawan , Nursaimatussaddiyah

  726-736

  2025-05-04

  Statistics: 238

• FACTORS THAT INFLUENCE ATTITUDE IN PURCHASING FAKE PRODUCTS

  Qurrata A'yun , Heriyana , Muchsin , T. Edyansyah

  1435-1442

  2024-08-14

  Statistics: 486

• THE DETERMINANTS OF GREEN PURCHASING BEHAVIOR

  Rahayu Lestari , Resti Hardini , Melati , Kumba Digdowiseiso , Safiek Mokhlis

  686-692

  2024-03-01

  Statistics: 256

• ANALYSIS OF BRAND IMAGE, PRICE, AND PRODUCT QUALITY THAT INFLUENCE CONSUMER DECISIONS WHEN PURCHASING PREPAID MOBILE PHONE SERVICES

  Dika Andita , Dr Aang Curatman S.p., M.Si.

  3116-3128

  2026-05-24

  Statistics: 107