THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE, PRODUCT KNOWLEDGE  AND PRODUCT INVOLVEMENT ON PURCHASING DECISIONS  FOR NONGSHIN BRAND INSTANT NOODLES.

Mulia Sari; Nurainun

doi:10.54443/ijset.v3i6.460

THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE, PRODUCT KNOWLEDGE AND PRODUCT INVOLVEMENT ON PURCHASING DECISIONS FOR NONGSHIN BRAND INSTANT NOODLES.

Mulia Sari

Nurainun

The study aims to examine the effect of country of origin image, product knowledge and involvement on purchasing decisions for instant noodles Purchase. This study uses primary data obtained by distributing questionnaires to 105 respondents selected using the Hair et al. formula (2019). The data analysis method used is multiple linear regression method with the help of SPSS. The results of the study are that the image of the country of origin and product knowledge have no effect on purchasing decisions for Nongshin brand instant noodles, and product involvement has a positive and significant effect on decisions. The suggestion of this study is that if the company that contributes to the food industry, especially the Nongshin brand instant noodles, to be able to continue to innovate the product into the best product according to consumer needs.

Keywords: Country Of Origin Image, Product Knowledge, Product Involvement, Purchasing Decisions.

Ahmed, Z. U., Johnson, J. P., Yang, X., Fatt, C. K., Teng, H. S., & Boon, L. C. (2004). Does country of origin matter for low-involvement products? International Marketing Review, 21(1). https://doi.org/10.1108/02651330410522925

Ahyar, H., & Juliana Sukmana, D. (2020). Buku Metode Penelitian Kualitatif & Kuantitatif SERI BUKU HASIL PENELITIAN View project Seri Buku Ajar View project. https://www.researchgate.net/publication/340021548

Ahyar, H., Sukmana, J. D., & Andriani, helmina. (2020). Metode Penelitian Kualitatif & Kuantitatif. https://www.researchgate.net/publication/340021548

ALMA, B. (2018). MANAJEMEN PEMASARAN DAN PEMASARAN JASA. Rajawali Pers,

Asad jahed, & suf hasnu. (2013). Impact of Country-of-Origin on Product Purchase Decision. Entrepreneurial Orientation And Firm Performance: The Role Of Personality Traits In Malay Family Firms In Malaysia View project. In Article in Asia-Pacific Journal of Business Administration. https://www.researchgate.net/publication/279016628

Aura, joe satriani. (2020). PENGARUH NEGARA ASAL PRODUK DAN PENGETAHUAN INFORMASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PT.DISTRIVERSA BUANAMAS MEDAN.

Bian, X., & Moutinho, L. (2011a). The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits. European Journal of Marketing, 45(1/2), 191–216. https://doi.org/10.1108/03090561111095658

Bian, X., & Moutinho, L. (2011b). The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects. European Journal of Marketing, 45(1), 191–216. https://doi.org/10.1108/03090561111095658

De Wulf, K., Odekerken-Schröder, G., & Iacobucci, D. (2001). Investments in consumer relationships: A cross-country and cross-industry exploration. Journal of Marketing, 65(4), 33–50. https://doi.org/10.1509/jmkg.65.4.33.18386

Fernandes, & junaedi. (2016). PENGARUH COUNTRY OF ORIGIN IMAGE, PRODUCT KNOWLEDGE, DAN PRODUCT INVOLVEMENTTERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE SAMSUNG.

Firmansyah, M. A. (2018). PERILAKU KONSUMEN. https://www.researchgate.net/publication/329587407

Ghozali, I. (2018). Aplikasi analisis multivariate dengan program IBM SPSS 25 (9th ed.). Universitas Diponegoro.

Gong, W. (2021). Effects of parasocial interaction, brand credibility and product involvement on celebrity endorsement on microblog. Asia Pacific Journal of Marketing and Logistics, 33(6), 1437–1454. https://doi.org/10.1108/APJML-12-2019-0747

Han, C. M., & Terpstra, V. (1988). COUNTRY-OF-ORIGIN EFFECTS FOR UNI-NATIONAL AND BI-NATIONAL PRODUCTS. www.jstor.org

Hunjra, A. I., Kiran, S., & Khalid, B. (2015). Relationship between Country of Origin Image, Product Knowledge, Product Involvement, and Purchase Intention.

Javed, A., & Hasnu, S. (2013). Impact of Country-of-Origin on Product Purchase Decision. Entrepreneurial Orientation And Firm Performance: The Role Of Personality Traits In Malay Family Firms In Malaysia View project. In Article in Asia-Pacific Journal of Business Administration. https://www.researchgate.net/publication/279016628

Khairunnisa, S., Muhlisin, S., & Yono, Y. (2022). Pengaruh Pengetahuan Produk, Religiusitas dan Kualitas Produk Terhadap Keputusan Pembelian Produk Makanan Olahan Halal di Kota Bogor. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 4(2), 473–491. https://doi.org/10.47467/elmal.v4i2.1669

kotler, philip, & amstrong, G. (2018). Principles of Marketing.

Kotler, P. (2000). Marketing Management, Millenium Edition. www.pearsoncustom.com

Kotler Philip. (2016). Marketing Management Millenium Edition, Tenth Edition. Book.

Kotler, Philip., & Keller, K. L. (2016). Marketing management. Pearson Prentice Hall.

Laroche, M., Papadopoulos, N., Heslop, L. A., & Mourali, M. (2005). The influence of country image structure on consumer evaluations of foreign products. International Marketing Review, 22(1), 96–115. https://doi.org/10.1108/02651330510581190

Lin, L. Y., & Chen, C. S. (2006a). The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: An empirical study of insurance and catering services in Taiwan. Journal of Consumer Marketing, 23(5), 248–265. https://doi.org/10.1108/07363760610681655

Lin, L. Y., & Chen, C. S. (2006b). The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: An empirical study of insurance and catering services in Taiwan. Journal of Consumer Marketing, 23(5), 248–265. https://doi.org/10.1108/07363760610681655

Lin, N., & Lin, B. S. (2007). The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount. Bussnies.

Listiana, E. (2012). Pengaruh Country Of Origin terhadap Perceived Quality Dengan Moderasi Etnosentris Konsumen.

Martin, I. M., & Eroglu, S. (1993). Measuring a Multi-Dimensional Construct: Country Image (Vol. 28).

N.Lin, & BihShya Lin. (2007). The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount. Business.

NURDIANA. (2022). THE INFLUENCE OF ORIGINAL COUNTRY, BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE DECISIONS FOR NATURE REPUBLIC COSMETIC PRODUCTS.

Pappu, R., Quester, P. G., & Cooksey, R. W. (2006). Consumer‐based brand equity and country‐of‐origin relationships. European Journal of Marketing, 40(5/6), 696–717. https://doi.org/10.1108/03090560610657903

Quester, P., & Lin Lim, A. (2003). Product involvement/brand loyalty: is there a link? Journal of Product & Brand Management, 12(1), 22–38. https://doi.org/10.1108/10610420310463117

Absah, Y., Sadalia, I., Yuliaty, T., & Ilham, R. N. (2023). Msmes In Medan City During the New Normal. Quality - Access to Success, 24(193), 322–327. https://doi.org/10.47750/QAS/24.193.36

Cen, C. C., Cahyadi, W., Cahyadi, L., Candrasa, L., Sinurat, M., Ilham, R. N., & Saputra, J. (2021). Factors that affect competence and affective commitment and its implication on job performance: a case study of Stie Medan, Indonesia. Proceedings of the International Conference on Industrial Engineering and Operations Management, 12, 4863–4870. https://doi.org/10.46254/an11.20210842

Fuadi, Hasibuan, A. F. H., Ilham, R. N., Falahuddin, Wahyuddin, Khaddafi, M., Munandar, & Saputra, J. (2021). Investigating the effect of micro Waqf bank sector expansion on poverty alleviation: An evidence from Indonesia rural communities. Proceedings of the International Conference on Industrial Engineering and Operations Management, 4150–4158. https://doi.org/10.46254/an11.20210745

Heikal, M., Ilham, R. N., Khaddafi, M., & Fuadi. (2022). Accelerate Economic Growth of Lhokseumawe City with Application of Supply Chain and Main Strategic Commodity Model Based on Sharia During the Covid-19 Pandemic. Quality - Access to Success, 23(191), 137–142. https://doi.org/10.47750/QAS/23.191.16

Ilham, R. N., Erlina, Fachrudin, K. A., Silalahi, A. S., & Saputra, J. (2019). Comparative of the supply chain and block chains to increase the country revenues via virtual tax transactions and replacing future of money. International Journal of Supply Chain Management, 8(5), 1066–1069.

Ilham, R. N., Erlina, Fachrudin, K. A., Silalahi, A. S., Saputra, J., & Albra, W. (2019). Investigation of the bitcoin effects on the country revenues via virtual tax transactions for purchasing management. International Journal of Supply Chain Management, 8(6), 737–740.

Mahdawi, Ratnawati, N., Saputra, J., Ilham, R. N., Siahaan, R., Jayanti, S. E., Sinurat, M., & Nainggolan, P. (2021). The effect of population growth on economic growth: An evidence from Indonesia. Proceedings of the International Conference on Industrial Engineering and Operations Management, July, 141–148. https://doi.org/10.46254/an11.20210843

Mahdawi, Triyono, Sinaga, S., Collyn, D., Zalukhu, R. S., Saputra, J., Ilham, R. N., & Harianto, S. (2021). Analyzing the banks’ performance through financial statements: An application of the modified du pont method. Proceedings of the International Conference on Industrial Engineering and Operations Management, 5593–5600. https://doi.org/10.46254/an11.20210947

Sadalia, I., Fadli, Ilham, R. N., Sinurat, M., Saputra, J., & Putri, D. E. (2021). Does social media affect banking industry financial performance in Indonesia. Proceedings of the International Conference on Industrial Engineering and Operations Management, 3454–3459. https://doi.org/10.46254/an11.20210620

Sadalia, I., Muharam, H., Mulyana, A., Saputra, J., & Ilham, R. N. (2020). A structural relationship of entrepreneurial orientation and innovation through supply chain management on competitive advantage of SMEs in North Sumatera, Indonesia: The mediating role of financing factor. International Journal of Supply Chain Management, 9(4), 237–243.

Nur Ilham, R. ., Arliansyah, A., Juanda, R., Multazam, M. ., & Saifanur, A. . (2021). RELATHIONSIP BETWEEN MONEY VELOCITY AND INFLATION TO INCREASING STOCK INVESTMENT RETURN: EFFECTIVE STRATEGIC BY JAKARTA AUTOMATED TRADING SYSTEM NEXT GENERATION (JATS-NG) PLATFORM. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 1(1), 87–92. https://doi.org/10.54443/ijebas.v1i1.27

Yusuf Iis, E., Wahyuddin, W., Thoyib, A., Nur Ilham, R., & Sinta, I. (2022). THE EFFECT OF CAREER DEVELOPMENT AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE WITH WORK MOTIVATION AS INTERVENING VARIABLE AT THE OFFICE OF AGRICULTURE AND LIVESTOCK IN ACEH. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 2(2), 227–236. https://doi.org/10.54443/ijebas.v2i2.191

Geovani, I. ., Nurkhotijah, S. ., Kurniawan, H. ., Milanie, F., & Nur Ilham, R. . (2021). JURIDICAL ANALYSIS OF VICTIMS OF THE ECONOMIC EXPLOITATION OF CHILDREN UNDER THE AGE TO REALIZE LEGAL PROTECTION FROM HUMAN RIGHTS ASPECTS: RESEARCH STUDY AT THE OFFICE OF SOCIAL AND COMMUNITY EMPOWERMENT IN BATAM CITY. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 1(1), 45–52. https://doi.org/10.54443/ijerlas.v1i1.10

Bustani, B., Khaddafi, M. ., & Nur Ilham, R. (2022). REGIONAL FINANCIAL MANAGEMENT SYSTEM OF REGENCY/CITY REGIONAL ORIGINAL INCOME IN ACEH PROVINCE PERIOD YEAR 2016-2020. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 2(3), 459–468. https://doi.org/10.54443/ijerlas.v2i3.277

Nur Ilham, R., Heikal, M. ., Khaddafi, M. ., F, F., Ichsan, I., F, F., Abbas, D. ., Fauzul Hakim Hasibuan, A. ., Munandar, M., & Chalirafi, C. (2021). Survey of Leading Commodities Of Aceh Province As Academic Effort To Join And Build The Country. IRPITAGE JOURNAL, 1(1), 13–18. https://doi.org/10.54443/irpitage.v1i1.19

Nur ilham, R., Likdanawati, L., Hamdiah, H., Adnan, A., & Sinta, I. . (2022). COMMUNITY SERVICE ACTIVITIES “SOCIALIZATION AVOID STUDY INVESTMENT” TO THE STUDENT BOND OF SERDANG BEDAGAI. IRPITAGE JOURNAL, 2(2), 61–64. https://doi.org/10.54443/irpitage.v2i2.312

Falahuddin, F., Fuadi, . F., Munandar, M., Juanda, R. ., & Nur Ilham, R. . (2022). INCREASING BUSINESS SUPPORTING CAPACITY IN MSMES BUSINESS GROUP TEMPE BUNGONG NANGGROE KERUPUK IN SYAMTALIRA ARON DISTRICT, UTARA ACEH REGENCY. IRPITAGE JOURNAL, 2(2), 65–68. https://doi.org/10.54443/irpitage.v2i2.313

Majied Sumatrani Saragih, M. ., Hikmah Saragih, U. ., & Nur Ilham, R. . (2021). RELATIONSHIP BETWEEN MOTIVATION AND EXTRINSIC MOTIVATION TO ICREASING ENTREPRENEURSHIP IMPLEMENTATION FROM SPP AL-FALAH GROUP AT BLOK 10 VILLAGE DOLOK MASIHUL. MORFAI JOURNAL, 1(1), 1–12. https://doi.org/10.54443/morfai.v1i1.11

Sandi, H. ., Afni Yunita, N. ., Heikal, M. ., Nur Ilham, R. ., & Sinta, I. . (2021). RELATIONSHIP BETWEEN BUDGET PARTICIPATION, JOB CHARACTERISTICS, EMOTIONAL INTELLIGENCE AND WORK MOTIVATION AS MEDIATOR VARIABLES TO STRENGTHENING USER POWER PERFORMANCE: AN EMPERICAL EVIDENCE FROM INDONESIA GOVERNMENT. MORFAI JOURNAL, 1(1), 36–48. https://doi.org/10.54443/morfai.v1i1.14

Sinurat, M. ., Heikal, M. ., Simanjuntak, A. ., Siahaan, R. ., & Nur Ilham, R. . (2021). PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST WITH CUSTOMER SATISFACTION AS A VARIABLE INTERVENING IN BLACK ONLINE STORE HIGH CLICK MARKET: Case Study on Customers of the Tebing Tinggi Black Market Online Store. MORFAI JOURNAL, 1(1), 13–21. https://doi.org/10.54443/morfai.v1i1.12

Ilham, Rico Nur. et all (2019). Investigation of the Bitcoin Effects on the Country Revenues via Virtual Tax Transactions for Purchasing Management. International Journal of Suplly Management.Volume 8 No.6 December 2019.

Ilham, Rico Nur. et all (2019).. Comparative of the Supply Chain and Block Chains to Increase the Country Revenues via Virtual Tax Transactions and Replacing Future of Money. International Journal of Suplly Management.Volume 8 No.5 August 2019.

Lasta Irawan, A. ., Briggs, D. ., Muhammad Azami, T. ., & Nurfaliza, N. (2021). THE EFFECT OF POSITION PROMOTION ON EMPLOYEE SATISFACTION WITH COMPENSATION AS INTERVENING VARIABLES: (Case Study on Harvesting Employees of PT. Karya Hevea Indonesia). International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(1), 11–20. https://doi.org/10.54443/ijset.v1i1.2

Rahmaniar, R., Subhan, S., Saharuddin, S., Nur Ilham, R. ., & Anwar, K. . (2022). THE INFLUENCE OF ENTREPRENEURSHIP ASPECTS ON THE SUCCESS OF THE CHIPS INDUSTRY IN MATANG GLUMPANG DUA AND PANTON PUMP. International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(7), 337–348. https://doi.org/10.54443/ijset.v1i7.36

likdanawati, likdanawati, Yanita, Y., Hamdiah, H., Nur Ilham, R., & Sinta, I. (2022). EFFECT OF ORGANIZATIONAL COMMITMENT, WORK MOTIVATION AND LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE OF PT. ACEH DISTRIBUS INDO RAYA. International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(8), 377–382. https://doi.org/10.54443/ijset.v1i8.41

Nur Ilham, R., Arliansyah, A., Juanda, R. ., Sinta, I. ., Multazam, M. ., & Syahputri, L. . (2022). APPLICATION OF GOOD CORPORATE GOVERNANCE PRINCIPLES IN IMPROVING BENEFITS OF STATE-OWNED ENTERPRISES (An Emperical Evidence from Indonesian Stock Exchange at Moment of Covid-19). International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 2(5), 761–772. https://doi.org/10.54443/ijebas.v2i5.410

Rico Nur Ilham, Irada Sinta, & Mangasi Sinurat. (2022). THE EFFECT OF TECHNICAL ANALYSIS ON CRYPTOCURRENCY INVESTMENT RETURNS WITH THE 5 (FIVE) HIGHEST MARKET CAPITALIZATIONS IN INDONESIA. Jurnal Ekonomi, 11(02), 1022–1035. Retrieved from http://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/481

Nur ilham, R., Likdanawati, L., Hamdiah, H., Adnan, A., & Sinta, I. . (2022). COMMUNITY SERVICE ACTIVITIES “SOCIALIZATION AVOID STUDY INVESTMENT” TO THE STUDENT BOND OF SERDANG BEDAGAI. IRPITAGE JOURNAL, 2(2), 61–64. https://doi.org/10.54443/irpitage.v2i2.312

Wayan Mertha, I. ., & Mahfud, M. (2022). HISTORY LEARNING BASED ON WORDWALL APPLICATIONS TO IMPROVE STUDENT LEARNING RESULTS CLASS X IPS IN MA AS’ADIYAH KETAPANG. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 2(5), 507–612. https://doi.org/10.54443/ijerlas.v2i5.369

Mahfud, M., Yudiana, I. K., & Sariyanto, S. (2022). HISTORY OF BANYUWANGI KALIKLATAK PLANTATION AND ITS IMPACT ON SURROUNDING COMMUNITIES. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 3(1), 91–104. https://doi.org/10.54443/ijerlas.v3i1.492

Mahfud et all (2021). PEMANFAATAN TRADISI RESIK LAWON SUKU USING SEBAGAI SUMBER BELAJAR SEJARAH LOKAL PADA SMA DI BANYUWANGI. Media Bina Ilmiah Vol.16 No.3 Oktober 2021. http://ejurnal.binawakya.or.id/index.php/MBI/article/view/1294/pdf

Sinta, I., Nur Ilham, R. ., Authar ND, M. ., M. Subhan, & Amru Usman. (2022). UTILIZATION OF DIGITAL MEDIA IN MARKETING GAYO ARABICA COFFEE. IRPITAGE JOURNAL, 2(3), 103–108. https://doi.org/10.54443/irpitage.v2i3.467

Nur Ilham, R., Arliansyah, A., Juanda, R. ., Sinta, I. ., Multazam, M. ., & Syahputri, L. . (2022). APPLICATION OF GOOD CORPORATE GOVERNANCE PRINCIPLES IN IMPROVING BENEFITS OF STATE-OWNED ENTERPRISES (An Emperical Evidence from Indonesian Stock Exchange at Moment of Covid-19). International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 2(5), 761–772. https://doi.org/10.54443/ijebas.v2i5.410

Mahfud et all (2020). Developing a Problem-Based Learning Model through E-Learning for Historical Subjects to Enhance Students Learning Outcomes at SMA Negeri 1 Rogojampi. IOP Conf. Series: Earth and Environmental Science 485 (2020) 012014 doi:10.1088/1755-1315/485/1/012014

Bhat, R. M., & Rajeshwari, R. (2022). Social Status of Women in Early Kashmir. Journal homepage: www. ijrpr. com ISSN, 2582(7421), 26-31.

Bhat, R. M. (2022). An Analytical Study of the Kushan Rule in Kashmir. Journal of Psychology and Political Science (JPPS) ISSN 2799-1024, 2(04), 9-14.

Bhat, R. M. (2022). A Historical Study of Prostitution. Journal of Media, Culture and Communication (JMCC) ISSN: 2799-1245, 2(04), 1-6.

Bhat, R. M. (2022). Women Exploitation in the Contemporary India: Importance of Media to Impede it. Journal of Women Empowerment and Studies (JWES) ISSN: 2799-1253, 2(02), 27-30.

Bhat, R. M. (2022). Dr. BR Ambedkar’s Views on Religion and Conversion to Buddhism: An Analytical Study. Journal of Legal Subjects (JLS) ISSN, 25-31.

Bhat, R. M. (2022). Ghandian Phase: Mahila-Samitis and the Role of Women in the Indian National Movement. Journal of Women Empowerment and Studies (JWES) ISSN: 2799-1253, 2(01), 26-29.

Bhat, R. M. (2021). Reign of Utpala Dyansty with Special Reference to Avantiverman (855-883 AD): His Irrigation Works and Agricultural Development-A Historical Study. International Journal of Agriculture and Animal Production (IJAAP) ISSN 2799-0907, 1(02), 10-16.

Bhat, R. M. (2022). CULTURAL HERITAGE OF EARLY KASHMIR-A STUDY. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 2(4), 571-576.

Bhat, R. M. (2019). Ghadar Movement: Har Dayal and His Ideological Formulations. Think India Journal, 22(14), 2353-2363.

Bhat, R. M. (2022). Legacy of Buddhism in Kashmir. Journal of Psychology and Political Science (JPPS) ISSN 2799-1024, 2(03), 23-30.

Bhat, R. M. (2018). Shawl Industry in Kashmir from 1846-1907 with Special Reference to the Dogra Rule. In Source: Proceedings of the South Indian History Congress (Vol. 38, pp. 554-557).

Bhat, R. M. (2023). DR. BHIM RAO AMBEDKAR’S ADVOCACY OF WOMEN RIGHTS. MORFAI JOURNAL, 2(4), 730-736.

Bhat, R. M. (2023). THE GHADAR MOVEMENT: IGNITING THE FLAME OF FREEDOM IN INDIA. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 3(4), 1123-1131.

Bhat, R. M., Rajan, P., & Gamage, L. (2023). Redressing Historical Bias: Exploring the Path to an Accurate Representation of the Past. Journal of Social Science, 4(3), 698-705.

Bhat, R. M. (2022). Queen Yasovati: A Descriptive Study on her Leadership in the Kingdom of Kashmir. Journal of Psychology and Political Science (JPPS) ISSN 2799-1024, 2(05), 11-17.

Bhat, R. M., & Rajeshwari, R. (2022, December). DIASPORIC CULTURE AND INTERNATIONAL RELATIONS-A HISTORICAL STUDY. In International Conference on Health Science, Green Economics, Educational Review and Technology (Vol. 4, pp. 41-46).

Bhat, R. M. (2022). Historical Review of Indian Constitution. TRADITIONAL JOURNAL OF LAW AND SOCIAL SCIENCES, 1(02), 100-110.

Bhat, R. M., Silllalee, A., & Kandasamy, L. S. (2023). Concepts and Contexts: The Interplay of Philosophy and History in Understanding Human Society. East Asian Journal of Multidisciplinary Research, 2(6), 2581-2590.