Vol. 3 No. 12 (2024): NOVEMBER

Published: 2024-11-30

In this issue (Vol. 2 No. 12 (2023): November), we have processed 40 submitted manuscripts. Ten articles were declined after initial review by the editor,  Ten articles were  declined after the peer review process, and Twenty articles were published.

In this issue ( Vol. 2 No. 12 (2023): November), All of the published articles were authored/co-authored by 74 authors from 6 Institutions and 2 Countries (India and Indonesia) i.e.  Annamalai University (India), Universitas Malikussaleh (Indonesia), Universitas Pembangunan Panca Budi (Indonesia), Universitas Muhammadiyah Sumatera Utara (Indonesia), Universitas Islam Negeri Sumatera Utara (Indonesia), and Universitas Harapan Medan (Indonesia).

https://doi.org/10.54443/ijset.v3i12

Articles
THE INFLUENCE OF BRAND IMAGE, BRAND TRUST, AND HALAL LABEL ON PURCHASING DECISIONS OF HANASUI LIP CREAM AMONG FEMALE STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH
Mutia Rahmi,  Universitas Malikussaleh
T. Edyansyah,  Universitas Malikussaleh
Samsul Bahri,  Universitas Malikussaleh
Nurainun,  Universitas Malikussaleh
PDF
627 92 Page 2002-2007
THE EFFECT OF INTELLECTUAL INTELLIGENCE SPIRITUAL INTELLIGENCE AND EMOTIONAL INTELLIGENCE ON EMPLOYEE PERFORMANCE AT MUYANG KUTE HOSPITAL, BENER MERIAH REGENCY
Susilawati,  Universitas Malikussaleh
Yusniar,  Universitas Malikussaleh
Likdanawati,  Universitas Malikussaleh
Aiyub Yahya,  Universitas Malikussaleh
PDF
213 59 Page 2136-2143
THE EFFECT OF PRO INNOVATION ORGANIZATIONAL CLIMATE, LEADER MEMBER EXCHANGE AND INTELLECTUAL CAPITAL ON INNOVATIVE WORK BEHAVIOR IN dr. FAUZIAH BIREUEN HOSPITAL
Akmal,  Universitas Malikussaleh
Aiyub Yahya,  Universitas Malikussaleh
A Hadi Arifin,  Universitas Malikussaleh
Nurfaliza,  Universitas Malikussaleh
PDF
488 49 Page 2042-2051
REGIONAL REVENUE AGENCY PUBLIC COMMUNICATION STRATEGY IN AN EFFORT TO INCREASE AWARENESS AND PUBLIC COMPLIANCE IN PAYING TAXES IN SERDANG BEDAGAI DISTRICT
Cindi Aulia,  Universitas Muhammadiah Sumatera Utara
Arifin Saleh,  Universitas Muhammadiah Sumatera Utara
PDF
177 66 Page 2211-2216
POSITION OF CUSTOMARY COURTS IN RESOLVING MILD ASSAULT CRIMES IN ACEH
Ahmad Al Faruqy,  Universitas Pembangunan Panca Budi
Sumarno,  Universitas Pembangunan Panca Budi
Rahmayanti,
PDF
242 55 Page 2106-2120
THE INFLUENCE OF WORK ENVIRONMENT, WORK ABILITY, EMPOWERMENT AND TRAINING ONEMPLOYEE PERFORMANCE AT PT. SYAUKAT SEJAHTERA IN GANDAPURA, BIREUEN REGENCY
Moliana,  Universitas Malikussaleh
Hamdiah,  Universitas Malikussaleh
Em. Yusuf Iis,  Universitas Malikussaleh
Likdanawati,  Universitas Malikussaleh
PDF
396 53 Page 1852-1856
INFLUENCE OF PRICE, PRODUCT DESIGN, PRODUCT QUALITY, AND BRAND IMAGE ON PURCHASING DECISIONS VENTELA SHOES FOR STUDENTS FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MALIKUSSALEH
Rabiatul Auliza,  Universitas Malikussaleh
Hamdiah,  Universitas Malikussaleh
Heriyana,  Universitas Malikussaleh
Muchsin,  Universitas Malikussaleh
PDF
277 54 Page 2180-2189
THE INFLUENCE OF DISCOUNTS AND LIFESTYLE ON IMPULSE BUYING (CASE STUDY OF SHOPEE APP USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH)
Erni Fhonna,  Universitas Malikussaleh
Munandar,  Universitas Malikussaleh
Adnan,  Universitas Malikussaleh
T. Edyansyah,  Universitas Malikussaleh
PDF
293 76 Page 2088-2093
EXPLORING DISTRICT BARAMULLA OF JAMMU AND KASHMIR IN A TOURISM PERSPECTIVE
Shabir Ahmad Lone,  Annamalai University
E. Ravi,  Annamalai University
Nusrat ul Islam Itoo,  Annamalai University
PDF
178 190 Page 2164-2169
A BIBLIOMETRIC ANALYSIS OF ISLAMIC WEALTH PLANNING
Ismul Fakhri Lubis,  UIN SU Medan
Sugianto,  UIN SU Medan
Marliyah,  UIN SU Medan
PDF
378 55 Page 2068-2077
THE EFFECT OF WORK FACILITIES, OCCUPATIONAL HEALTH, AND OCCUPATIONAL SAFETY ON WORK PRODUCTIVITY OF EMPLOYEES OF THE FIELD LABOR SECTION OF PT BAKRIE PASAMAN PLANTATIONS TBK WEST PASAMAN REGENCY WEST SUMATERA
Nur Fitriyani,  Universitas Malikussaleh
Yusniar,  Universitas Malikussaleh
Likdanawati,  Universitas Malikussaleh
Faisal Matriadi,  Universitas Malikussaleh
PDF
371 53 Page 2143-2149
THE INFLUENCE OF STORE ATMOSPHERE SERVICE QUALITY AND PRICES ON CONSUMER SATISFACTION AT KENZIE SUPERMARKET IN SELESAI SUBDISTRICT LANGKAT REGENCY
Fayza Yovania Br Sembiring,  Universitas Malikussaleh
Rahmaniar,  Universitas Malikussaleh
Ikramuddin,  Universitas Malikussaleh
Khairina AR ,  Universitas Malikussaleh
PDF
642 124 Page 2060-2067
THE INFLUENCE OF BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE DECISIONS SKINTIFIC PRODUCTS
Dea Nadila,  Universitas Malikussaleh
Naufal Bachri,  Universitas Malikussaleh
Nursakinah Ritonga,  Universitas Malikussaleh
Lisa Iryani,  Universitas Malikussaleh
Maisyura,  Universitas Malikussaleh
PDF
323 80 Page 2127-2135
THE INFLUENCE OF WORK LIFE BALANCE , NON-PHYSICAL WORK ENVIRONMENT, AND COMPENSATION ON EMPLOYEE RETENTION AT PT. PERKEBUNAN NUSANTARA IV SAWIT LANGKAT
Rinawinta Berutu,  Universitas Malikussaleh
Likdanawati,  Universitas Malikussaleh
Nurfaliza,  Universitas Malikussaleh
Yusniar,  Universitas Malikussaleh
PDF
533 90 Page 2121-2126
THE EFFECT OF PRICE DISCOUNT, HEDONIC SHOPPING MOTIVATION, AND SHOPPING LIFESTYLE ON IMPULSE BUYING OF FASHION PRODUCTS ON SHOPEE LIVE (CASE STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH )
Adnan,  Universitas Malikussaleh
Dara,  Universitas Malikussaleh
Naufal Bachri,  Universitas Malikussaleh
T.Edyansyah,  Universitas Malikussaleh
PDF
577 84 Page 2052-2059
COMMUNICATION STRATEGY IN GUIDANCE AND MANAGEMENT OF WASTE BUSINESS IN THE ENVIRONMENTAL SERVICE SERDANG BEDAGAI REGENCY
Sri Utami,  Universitas Muhammadiah Sumatera Utara
Leylia Khairani,  Universitas Muhammadiah Sumatera Utara
Faustyna,  Universitas Muhammadiah Sumatera Utara
PDF
161 61 Page 2189-2210
THE INFLUENCE OF BRAND AMBASADOR, BRAND IMAGE AND COUNTRY OF ORIGIN ON PURCHASE INTENTION OF CLOTHING PRODUCTS SPORTS ON E-COMMERCE PLATFORMS ON COMMUNITY IN LHOKSEUMAWE CITY
Aulia Ul Mursalin,  Universitas Malikussaleh
Muchsin,  Universitas Malikussaleh
Sapna Biby,  Universitas Malikussaleh
Munandar,  Universitas Malikussaleh
PDF
309 64 Page 2094-2105
THE INFLUENCE OF WORK ENVIRONMENT, SPIRITUAL LEADERSHIP AND WORK ETHIC ON EMPLOYEE PERFORMANCE IN THE CIVIL SERVANTS AND WILAYATUL HISBAH POLICE UNIT ACEH TAMIANG REGENCY
Adelia Irma Suryani,  Universitas Malikussaleh
Marbawi,  Universitas Malikussaleh
Nurfaliza,  Universitas Malikussaleh
Ibrahim Qamarius,  Universitas Malikussaleh
PDF
147 59 Page 2170-2180
THE INFLUENCE OF PRICE PERCEPTION AND PROMOTION ON ANDROID SMARTPHONE PURCHASE DECISIONS
Risky Al Haddid,  Universitas Malikussaleh
Teuku Zulkarnaen,  Universitas Malikussaleh
Jullimursyida,  Universitas Malikussaleh
Halida Bahri,  Universitas Malikussaleh
PDF
1129 98 Page 2078-2087
ANALYSIS OF BUSINESS LOCATION, BUSINESS CAPITAL AND PRODUCT PRICES ON BUSINESS INCOME IN MSMES IN MEDAN HELVETIA DISTRICT
M.Arief Maulana,  Universitas Harapan Medan
Arasy Ayu Setiyani,  Universitas Harapan Medan
Annisa Suvero Suyar,  Universitas Harapan Medan
PDF
335 66 Page 2150-2163