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• THE INFLUENCE OF PRODUCT QUALITY, PRICE AND TRUST ON THE DECISION TO PURCHASE ORGANIC VEGETABLES WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN THE BRASTAGI SUPERMARKET, MEDAN CITY

  Cut Dian Izabella , Yusniar Lubis , Syaifuddin

  886-894

  2024-04-09

  Statistics: 137

• THE EFFECT OF PRODUCT QUALITY, PRICE AND BRAND IMAGE ON THE PURCHASE DECISION OF JINISO PRODUCTS ON STUDENTS OF UNIVERSITAS MALIKUSSALEH

  Tasya Ema Dwiyana , Heriyana , Syamsul Bahri , T.Edyansyah

  542-550

  2025-02-28

  Statistics: 272

• PRINTING BUSINESS PRODUCTION DEVELOPMENT PROCESS STRATEGY (CASE STUDY OF PRINTING UKM NOVA FLORIST AND ADVERTISING, LHOKSEUMAWE CITY)

  Zainuddin Iba , Abdur Rasyid Zasri , Durrah Safira , Ifvac Vara Azzerah , Riska Munanda

  1077-1090

  2022-12-30

  Statistics: 155

• ANALYSIS OF THE RELATIONSHIP OF PRODUCT QUALITY, SERVICE QUALITY, PRICES AND PROMOTIONS ON BUYING DECISION (STUDY AT NINE WALI MEDAN SHOPS)

  Ramadhan Nurmuhammad , Endang Sulistya Rini , Amrin Fauzi

  183-193

  2024-01-12

  Statistics: 292

• THE INFLUENCE OF INNOVATION, PROMOTION, AND COMPETITIVE ADVANTAGE ON CONSUMER LOYALTY MODERATED BY CONSUMER SATISFACTION AT PT FEDERAL INTERNATIONAL FINANCE

  Citra Ayu Lestari , Imam Suryono , Lukiyana

  5914-5925

  2026-08-10

  Statistics: 17

• ANALYSIS OF PRODUCT QUALITY, DIGITAL MARKETING, BRAND IMAGE AND INNOVATION ON PURCHASE DECISIONS FOR SKINTIFIC COSMETIC PRODUCTS IN LHOKSEUMAWE CITY

  Nurmafuzah , Mohd.Heikal , Ikramuddin , Muchsin

  3716-3724

  2025-10-14

  Statistics: 499

• THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND PRICE ON DECISION TO BUY SAMSUNG SMARTPHONES (CASE STUDY ON EMPLOYEES OF PT ANGKASA PURA AVIASI KUALANAMU INTERNATIONAL AIRPORT)

  Akhmad Syarif Sinaga , Arlina Nurbaity Lubis , Beby Karina Fawzeea Sembiring

  2031-2040

  2024-10-27

  Statistics: 488

• ANALYSIS QUALITY SERVICE, EMOTIONAL AND TRUST CONSUMERS ON CUSTOMER SATISFACTION AT PT. LOLC VENTURA INDONESIA MEDAN

  Serina Natasya Pangaribuan , Nurafrina Siregar

  605-613

  2025-12-29

  Statistics: 351

• THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS USING LIVE BROADCAST AND DIRECT MESSAGE (DM) FEATURES ON INSTAGRAM IN SAMARINDA CITY

  Umi Zunaidah , Renita Kawuryan , Baynatul Rahma

  1522-1532

  2024-08-14

  Statistics: 264

• EXPLORING BOYCOTT MOVEMENTS AND RELIGIOUS AGRICULTURAL PRACTICES IN CONSUMER PURCHASING DECISIONS IN INDONESIA

  Hanif Zafran Akbar , Hadi Peristiwo , Hendrieta Ferieka , Suryani Suryani , Efi syarifudin

  1619-1626

  2026-01-30

  Statistics: 840

• ANALYSIS OF DANGEROUS DRUG CHEMICALS (BKO) CONTENT IN JAMU USING KCKT: A REVIEW STUDY IN VARIOUS AREAS OF INDONESIA

  Rochmad Nurchahyo , Amanda Zahira , Aprilia Salwa Maulidina , Elvania Putri , La Ode Akbar Rasydy

  1925-1931

  2025-07-29

  Statistics: 139

• THE INFLUENCE OF PRODUCT QUALITY, PRODUCT DESIGN AND PRICE ON THE DECISION TO PURCHASE BOGO RETRO CLASSIC HELMETS AMONG MANAGEMENT STUDYPROGRAM STUDENTS FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY

  Uli Artha Manullang , T. Edyansyah , Adnan , Muchsin

  220-228

  2024-01-14

  Statistics: 376

• THE INFLUENCE OF SOCIAL MEDIA MARKETING, ONLINE CUSTOMER REVIEWS AND INFLUENCER ENDORSEMENTS ON PURCHASE DECISIONS MODERATED BY CONSUMER TRUST ON THE TIKTOKSHOP MARKETPLACE IN JAKARTA

  Sarah Ratu Alizia , Imam Suryono , Sri Sukartono Nathadiharja

  5870-5884

  2026-08-10

  Statistics: 21

• THE INFLUENCE OF ONLINE CUSTOMER REVIEWS, ONLINE CUSTOMER RATINGS, AND STAR SELLERS ON CONSUMER TRUST IN THE SHOPEE MARKETPLACE IN LHOKSEUMAWE CITY

  Monica Juliani Sagala , Ikramuddin , Adnan , Mariyudi

  1915-1920

  2024-10-14

  Statistics: 677

• INFLUENCER MARKETING AUTHENTICITY: A MULTI-METHOD STUDY ON FOLLOWER DISCERNMENT AND ITS IMPACT ON PERSUASION KNOWLEDGE

  Samapto , Lukmanul Hakim , Tibrani

  2392-2399

  2026-04-12

  Statistics: 396

• THE INFLUENCE OF BLUE OCEAN STRATEGY AND INNOVATION CAPABILITY ON PURCHASING DECISIONS IN THE RUMOH TUHA COFFEE SHOP, LHOKSEUMAWE CITY

  Nelly Astria , Cut Sukmawati , Teuku Zulkarnaen , Nanda Ameliany , Sufi

  2096-2102

  2025-08-01

  Statistics: 484

• THE INFLUENCE OF GREEN MARKETING MIX ON BUYING INTEREST FOR BODY SHOP PRODUCTS IN ACEH

  Puja Ramadhani , Sapna Biby , Mariyudi , Rahmaniar

  826-834

  2024-04-09

  Statistics: 487

• EXPLORING HOW CUSTOMER SATISFACTION MEDIATES THE IMPACT OF SERVICE QUALITY, PRICING, AND PROMOTION ON LOYALTY AMONG PRODUCTIVE-AGE CONSUMERS: A CASE STUDY AT XYZ CLINIC IN BANJARMASIN

  Kleofas Sumaler , Dadan Abdul Aziz Mubarok

  2247-2255

  2025-08-04

  Statistics: 544

• FACTORS THAT INFLUENCE ATTITUDE IN PURCHASING FAKE PRODUCTS

  Qurrata A'yun , Heriyana , Muchsin , T. Edyansyah

  1435-1442

  2024-08-14

  Statistics: 486

• THE INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON PURCHASING DECISIONS AT YAZZBRAND STORES IN BIREUEN DISTRICT

  Yenni Nova Febrian , T. Edyansyah , Mariyudi , Halida Bahri

  121-128

  2023-12-26

  Statistics: 437

• THE EFFECT OF SERVICE QUALITY AND PROMOTION ON CONSUMER REPURCHASE INTEREST IN BOLU MERANTI SHOP, MEDAN CITY

  Putri Nabilla , Nur Hafni , Cut Sukmawati , Sufi , Maisyura

  2994-2997

  2025-09-02

  Statistics: 499