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• THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE, PERSONALIZED MARKETING, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY (Case Study on the Spotify Digital Music Platform)

  Ulya Alfandi , Jullimursyida , Mariyudi , Adnan

  3539-3553

  2025-09-20

  Statistics: 684

• ANALYSIS OF FACTORS AFFECTING BANK SINARMAS LOYALTY TO MILLENNIALS AND GENERATION Z

  Joni , Cindy Synthya Br Tarigan , Didik Gunawan , Cici Puspaningrum

  767-780

  2025-05-16

  Statistics: 402

• INFLUENCE OF PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST WITH CUSTOMER SATISFACTION AS A VARIABLE INTERVENING IN BLACK ONLINE STORE MARKET LHOKSUMAWE CITY (Case Study on Black Market Online Store Customers in Lhoksumawe City)

  Ari Lasta Irawan , Muhammad Multazam , Rico Nur Ilham* , Cengiz Kayacilar

  1-10

  2021-12-26

  Statistics: 576

• THE EFFECT OF INFLUENCER CREDIBILITY AND DIGITAL ADVERTISING ON AQUA BRAND PURCHASE DECISIONS WITH SATISFACTION CUSTOMER AS A MODERATING VARIABLE (Case Study of Aqua Instagram Followers)

  Dedy Dwi Arseto

  545-553

  2023-08-13

  Statistics: 239

• ANALYSIS OF FACTORS INFLUENCING NETFLIX APPLICATION CUSTOMER LOYALTY IN GENERATION Z

  Adinda Lubis , Juwita Samaria Manurung , Didik Gunawan , Nursaimatussaddiyah

  726-736

  2025-05-04

  Statistics: 230

• CUSTOMER SATISFACTION LAST MILE DELIVERY IN ECOMMERCE SUPPLY CHAIN: STUDY ON SHOPEE AND TOKOPEDIA

  Nasywa Natania , Abdurrahman Faris Indriya Himawan2

  4547-4561

  2026-07-08

  Statistics: 9

• THE INFLUENCE OF EASE, TRUST AND SATISFACTION ON OVO E-WALLET CUSTOMER LOYALTY

  Roro Shafira Rizka Amelia , Heriyana , Ikramuddin , Mariyudi

  1596-1603

  2024-08-16

  Statistics: 526

• THE INFLUENCE OF CUSTOMER EXPERIENCE VALUES ON LOYALTY TO MAKE OVER COSMETIC PRODUCTS IN THE PANTON LABU CITY COMMUNITY, NORTH ACEH REGENCY

  Rina Dara , T. Edyansyah , Rusydi , Syamsul Bahri , Muhammad Roni

  1036-1045

  2025-06-08

  Statistics: 373

• THE INFLUENCE OF BRAND IMAGE AND TASTE ON PRICE PERCEPTION AND ITS IMPLICATIONS ON CUSTOMER LOYALTY AT INDIA RESTAURANT, TEBING TINGGI

  Alfina Yusra , Hanna Sajidah Sinaga , Sarwoto , Imelda Mardayanti

  1353-1361

  2025-07-07

  Statistics: 480

• ANALYSIS OF CUSTOMER SERVICE QUALITY USING THE SERVICE QUALITY DATA METHOD AT BARAT LASE BARBERSHOP

  David Krisman Hulu , Nita Marikena

  320-329

  2025-12-10

  Statistics: 714

• THE INFLUENCE OF BEAUTY VLOGGER, ONLINE CUSTOMERREVIEWAND IMPULSE BUYING DECISIONS, ON INTEREST TO BUY ONLINE ON SOMETHINC SKINCARE PRODUCTS (Case study on students of the Faculty of Economics and Business of Universitas Malikussaleh )

  Zikra , Jullimursyida , M.Subhan , Chalirafi

  1793-1802

  2024-09-30

  Statistics: 506

• THE INFLUENCE OF SOCIAL MEDIA MARKETING, ONLINE CUSTOMER REVIEWS AND INFLUENCER ENDORSEMENTS ON PURCHASE DECISIONS MODERATED BY CONSUMER TRUST ON THE TIKTOKSHOP MARKETPLACE IN JAKARTA

  Sarah Ratu Alizia , Imam Suryono , Sri Sukartono Nathadiharja

  5870-5884

  2026-08-10

  Statistics: 17

• MEASUREMENT OF CUSTOMER SATISFACTION INDEX ON SERVICE SATISFACTION AT SAMUDRA SUPERMARKET, MADIUN CITY

  Fachmi Al Faroqi , Sena Atmaja , Abu Naim , Dadang , Helmas Septiyo Hadi , Siti Maesaroh

  1908-1911

  2025-07-28

  Statistics: 327

• THE EFFECT OF SYSTEM QUALITY, INFORMATION QUALITY, AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN ORDERING FOOD THROUGH JUANGJEK APPLICATION (Study On JuangJek Application Users In Bireuen Regency)

  Haidar Khawarizmi , Muchsin , Heriyana , Samsul Bahri

  476-483

  2024-02-25

  Statistics: 553

• THE INFLUENCE OF MOBILE MARKETING, E-SERVICE QUALITY, AND COST ON CUSTOMER SATISFACTION AMONG DANA APPLICATION USERS

  Ikramuddin , Aini Liza , Sapna Biby , Nurainun

  1883-1889

  2025-07-27

  Statistics: 291

• THE INFLUENCE OF SERVICE QUALITY, STORE ATMOSPHERE, AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION OF FASHION PRODUCTS AT MECCA GALLERY STORE MATANGKULI

  Asfiani Rizkina , Halida Bahri , Ikramuddin , M. Subhan

  701-707

  2025-05-04

  Statistics: 389

• THE SERVITIZATION PARADOX: MARKETING'S ROLE IN THE TRANSITION FROM PRODUCT-CENTRIC TO SOLUTION-CENTRIC BUSINESS MODELS

  Natasya Nurkhalita , Lukmanul Hakim , Tibrani

  2871-2880-

  2026-05-02

  Statistics: 133

• THE INFLUENCE OF SOCIAL MEDIA MARKETING, TOURISM FACILITIES AND CUSTOMER SATISFACTION ON THE INTEREST OF RE-VISITING TOURISTS IN MEPAR CAMPING TAKENGON

  Wahda Tunisa , Jullimursyida , Chalirafi , M. Subhan

  1496-1506

  2024-08-14

  Statistics: 439

• THE EFFECT OF SERVICE QUALITY, BRAND IMAGE, AND PRICE PERCEPTION ON CUSTOMER SATISFACTION ON J&T BATUPHAT COURIER SERVICES IN LHOKSEUMAWE CITY

  Fathul Rezki Iradha , T. Edyansyah , Adnan , Rusydi

  855-861

  2025-05-21

  Statistics: 596

• PLN MOBILE APPLICATION PROMOTION STRATEGY IN FINANCIAL TRANSACTIONS AT PT. PLN (PERSERO) CUSTOMER SERVICE UNIT OF MEMPAWAH CITY

  Marwaji , R. Luki Karunia , Rahayu

  4251-4256

  2025-11-14

  Statistics: 606

• OPTIMIZATION OF MANPOWER IN SEAMLESS PIPE THREADING MANUFACTURE BATAM

  Maya Engelin Manopo , Muammar Khaddafi , Indrayani

  199-206

  2022-03-30

  Statistics: 363

• THE EFFECT OF PERCEIVED QUALITY, PERCEIVED SACRIFICE, AND PERCEIVED VALUE ON SATISFACTION WINZA FASHION BOUTIQUE CUSTOMERS (CASE STUDY OF WINZA FASHION BOUTIQUE CUSTOMERS IN DELITUA DISTRICT)

  Amelia , Arief Hardian , Rukmini , Melisa Zuriani Hasibuan

  3864-3874

  2025-10-28

  Statistics: 323

• THE IMPLEMENTATION OF SERVICE QUALITY METHODS

  Elwisam , Suadi Sapta Putra , Rahayu Lestari , Kumba Digdowiseiso , Abdul Hafaz Ngah

  671-676

  2024-03-01

  Statistics: 317

• OPTIMIZATION OF MANPOWER IN SEAMLESS PIPE THREADING MANUFACTURE BATAM

  Maya Engelin Manopo , Muammar Khaddafi , Indrayani

  57-64

  2022-01-29

  Statistics: 442

• THE INFLUENCE OF INNOVATION, PROMOTION, AND COMPETITIVE ADVANTAGE ON CONSUMER LOYALTY MODERATED BY CONSUMER SATISFACTION AT PT FEDERAL INTERNATIONAL FINANCE

  Citra Ayu Lestari , Imam Suryono , Lukiyana

  5914-5925

  2026-08-10

  Statistics: 14