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• THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE, PERSONALIZED MARKETING, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY (Case Study on the Spotify Digital Music Platform)

  Ulya Alfandi , Jullimursyida , Mariyudi , Adnan

  3539-3553

  2025-09-20

  Statistics: 666

• DIGITALIZATION OF MSMES: UTILIZING SOCIAL MEDIA AS A MARKETING TOOL

  Asnimar

  3688-3692

  2025-10-02

  Statistics: 456

• THE INFLUENCE OF MOBILE MARKETING, E-SERVICE QUALITY, AND COST ON CUSTOMER SATISFACTION AMONG DANA APPLICATION USERS

  Ikramuddin , Aini Liza , Sapna Biby , Nurainun

  1883-1889

  2025-07-27

  Statistics: 229

• CIRCULAR ECONOMY BUSINESS MODELS: THE CRITICAL ROLE OF MARKETING IN SHAPING CONSUMER ACCEPTANCE AND BEHAVIOR

  Arios Zeus Sandry , Lukmanul Hakim , Tibrani

  2462-2469

  2026-04-18

  Statistics: 343

• PLN MOBILE APPLICATION PROMOTION STRATEGY IN FINANCIAL TRANSACTIONS AT PT. PLN (PERSERO) CUSTOMER SERVICE UNIT OF MEMPAWAH CITY

  Marwaji , R. Luki Karunia , Rahayu

  4251-4256

  2025-11-14

  Statistics: 595

• ANALYSIS OF MARKETING STRATEGIES AND BUSINESS OPPORTUNITIES FOR TRADITIONAL ES KUWUT AMONG THE MILLENNIAL GENERATION

  Alyssa Indriani , Dini Nur Hidayah , Aditiya Nugroho , Biyan Imtiyaz Syafi Abdillah , Herdaffa Parama Putra , Hilmy Faiz Abdillah , Abu Naim7

  1721-1726

  2025-07-15

  Statistics: 415

• INFLUENCER MARKETING AUTHENTICITY: A MULTI-METHOD STUDY ON FOLLOWER DISCERNMENT AND ITS IMPACT ON PERSUASION KNOWLEDGE

  Samapto , Lukmanul Hakim , Tibrani

  2392-2399

  2026-04-12

  Statistics: 381

• EMPOWERMENT OF FEMALE EMPING ARTISANS: OBSTACLES AND CHALLENGES FACED

  Hidayati , Maryam , Risna Dewi , Mauludi , Muslem

  990-996

  2026-01-19

  Statistics: 509

• STRATEGY TO INCREASE ANNUAL PREMIUM EQUIVALENT (APE) FROM BANCASSURANCE PRODUCTS AT BCA REGIONAL OFFICE V MEDAN

  Pinta Serli Waty Lumban Toruan , Nazaruddin , Meilita Tryana Sembiring

  391-394

  2025-01-27

  Statistics: 540

• DEVELOPING AN INTERACTIVE LANDING PAGE TO INCREASE CONSUMER BUYING INTEREST IN VARIOUS FLAVORED RICE BALL PRODUCTS

  Martin Hari Purwadi , Agus Aulia Primanda , Asep Wasid , Debi Irawan , Febriansyah Ramadhan

  971-976

  2025-05-28

  Statistics: 326

• THE EVOLUTION OF CUSTOMER EXPERIENCE (CX) CONSTRUCT: AN INTEGRATIVE CONCEPTUAL FRAMEWORK

  Rahayu Syahputri , Lukmanul Hakim , Dahrul Aman Harahap

  2221-2228

  2026-04-09

  Statistics: 621

• THE INFLUENCE OF SOCIAL MEDIA ON RUNNING OUTFIT PURCHASING DECISIONS WITH FEAR OF MISSING OUT (FOMO) AS A MEDIATING VARIABLE

  Indah Dwi Lestari , Rahmawati , Heni Rahayu Rahmawati

  3469-3476

  2026-06-01

  Statistics: 63

• STRATEGIES FOR INCREASING THE SUPPLY OF INSTANT RED GINGER PRODUCTS BY THE RAJA BAWANG SME

  Mohammad Reyvaldi , Muh. Fahruddin Nurdin

  3672-3676

  2025-09-29

  Statistics: 320

• PRIVACY CALCULUS IN THE ERA OF ZERO-PARTY DATA: HOW VALUE EXCHANGE FRAMING SHAPES WILLINGNESS TO DISCLOSE

  Shinta Widyastati , Lukmanul Hakim , Tibrani

  2400-2407

  2026-04-12

  Statistics: 639

• FIELD EXPERIMENTS IN MARKETING: A PRACTICAL GUIDE FOR ADDRESSING EXTERNAL VALIDITY AND ETHICAL CHALLENGES IN COLLABORATION WITH FIRMS

  Yeni Idayusi , Lukmanul Hakim , Dahrul Aman Harahap

  2198-2204

  2026-04-09

  Statistics: 678

• STRATEGY TO IMPROVE CURRENT ACCOUNT PT BANK CENTRAL ASIA TBK KCU MEDAN

  Sulastri , Evawany Yunita Aritonang , Fahmi Natigor Nasution

  78-100

  2024-12-28

  Statistics: 255

• THE INFLUENCE OF EMOTIONAL BRANDING, PERSONAL SELLING AND ELECTRONIC WORD OF MOUTH ON CONSUMER LOYALTY OF VASELINE PRODUCTS

  Fransiska Mariana Unenor , Nadia Sasmita Wijayanti , Yonas F. Riwu

  2265-2274

  2025-08-04

  Statistics: 360

• THE IMPACT OF INFORMATION SHARING ON SOCIAL MEDIA ON GENERATION Z'S INTENTION TO BUY GREEN GOODS

  Enny Lastuti , Lukmanul Hakim , Tibrani

  2855-2862

  2026-05-02

  Statistics: 172

• CONTRIBUTION OF MANAGEMENT INFORMATION SYSTEMS IN IMPROVING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN E-BUSINESS THROUGH E-COMMERCE SYSTEMS

  Sri Wahdini , Doni Sutanto , Rayyan Firdaus

  1573-1581

  2025-07-13

  Statistics: 512

• THE EFFECT OF FEAR OF MISSING OUT (FOMO) AS AN INDICATOR OF VIRAL PRODUCT PURCHASE DECISIONS BY HEDONICALLY ORIENTED STUDENTS

  Shally Ruth Yuliana Manik , Hadijah Zoya , Amelia Situmorang , Tria Anggina , Rafael Krismahendra Panjaitan , Andi Taufiq Umar

  914-918

  2025-05-22

  Statistics: 564

• STIMULUS-ORGANISM-RESPONSE FACTORS DRIVING IMPULSE BUYING IN LIVE-STREAM SHOPPING ENVIRONMENTS: A SYSTEMATIC REVIEW

  Muhammad Rezaldi

  339-349

  2025-12-21

  Statistics: 726

• PURCHASE INTEREST MEDIATES THE INFLUENCE OF SOCIAL MEDIA, PRICE PERCEPTION, SERVICE QUALITY ON PURCHASE DECISIONS (Case Study on Consumers of CV Catering Nyonya Warti Buleleng)

  I Gusti Ayu Agung Mitha Saritha Dian Ajnya , Putu Dyah Permatha Korry

  3267-3280

  2026-05-24

  Statistics: 112

• A LITERATURE STUDY ON THE DETERMINANTS OF BRAND IMAGE

  Tri Waluyo , Resti Hardini , Rahayu Lestari , Kumba Digdowiseiso , Olawole Olanre Fawehinmi

  709-714

  2024-03-02

  Statistics: 295

• THE INFLUENCE OF PRICE, USER EASE AND TRUST ON CONSUMER BUYING INTEREST ON THE E-COMMERCE PLATFORM ON THE LAZADA SITE IN LHOKSEUMAWE CITY

  Mahfuza , T. Edyansyah , Muchsin , Khairina

  1871-1876

  2024-10-10

  Statistics: 478

• OPTIMIZING ORGANIZATIONAL RESILIENCE: A LITERATURE REVIEW ON THE ROLE OF HUMAN RESOURCE MANAGEMENT

  Dessy Mita Mariana Malau , Muammar Khaddafi , Irawati , Edy Purnomo , M. Oscar , Chikmah Dona Sunita , Rayessandi , Erni Lubis , Syamsudin , Katherine

  364-373

  2024-02-05

  Statistics: 386