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• ANALYSIS OF BRAND IMAGE, PRICE, AND PRODUCT QUALITY THAT INFLUENCE CONSUMER DECISIONS WHEN PURCHASING PREPAID MOBILE PHONE SERVICES

  Dika Andita , Dr Aang Curatman S.p., M.Si.

  3116-3128

  2026-05-24

  Statistics: 97

• - FEASIBILITY ANALYSIS OF A CERTIFIED DURIAN (Durio zibethinus) PLANT BREEDING BUSINESS IN A BREEDER GUIDED BY THE UPTD HORTICULTURE PARENT SEED GEDUNG JOHOR FEASIBILITY ANALYSIS OF A CERTIFIED DURIAN (Durio zibethinus) PLANT BREEDING BUSINESS IN A BREEDER GUIDED BY THE UPTD HORTICULTURE PARENT SEED GEDUNG JOHOR

  Fitri Yenti , Tri Martial , Zulheri Noer

  869-876

  2024-04-09

  Statistics: 727

• STRATEGIC BUSINESS MODEL ANALYSIS FOR INTERNATIONAL LNG TRADING MARKET BUSINESS ENTRY OF NATIONAL GAS COMPANY (NGC)

  Gerra Maulana , Pri Hermawan

  4066-4085

  2026-06-18

  Statistics: 27

• THE EFFECT OF THE MARKETING MIX STRATEGY ON CONSUMER BUYING INTEREST IN SMALL AND MEDIUM MICRO BUSINESSES (UMKM) KAMPUNG LALANG STOP KINOY

  Sri Winda Hardiyanti Damanik , Kumala Vera Dewi , Rakhmawati Purba

  305-314

  2022-05-30

  Statistics: 866

• ANALYZING ATTRIBUTES THAT AFFECT CONSUMER PREFERENCE ON BOARDING HOUSE SELECTION AMONG WORKERS IN WIYUNG, SURABAYA: A CONJOINT ANALYSIS APPROACH

  Jovan Angelo , Agustiono

  4108-4118

  2026-06-16

  Statistics: 20

• EXPLORING MERCHANT PREFERENCES IN DECISIONS TO PURCHASE PINEAPPLES FROM FARMERS IN SENURO VILLAGE

  Muhammad Andri Zuliansyah , Reshi Wahyuni , Serly Novita Sari , Adli , M. Huanza , Jerry Antonio

  465-472

  2025-12-21

  Statistics: 701

• INFLUENCE OF PRODUCT SPECIFICATIONS AND PRICES ON THE LAPTOP PURCHASE DECISION HEWLETT PACKARD (HP) BRAND (Case Study on Pegasus Computer Store Customers Tebing Tinggi)

  Abednego Ketaren

  143-152

  2022-02-26

  Statistics: 464

• THE EFFECT OF GREEN MARKETING MIX ON PURCHASE DECISIONS FOR TUPPERWARE PRODUCTS IN EAST ACEH DISTRICT.

  Said Abdillah , Rahmaniar , Chalirafi , Khairina AR

  102-115

  2025-11-17

  Statistics: 515

• A QUALITATIVE STUDY OF HOUSEWIVES' CONSUMER BEHAVIOR TOWARDS THE INCREASE IN COOKING OIL PRICES IN SERANG IN 2024

  Edi Sumatirta , Irsyad Thalib Abdillah , Febri Ana

  3134-3138

  2025-09-07

  Statistics: 419

• ANALYSIS OF BUSINESS LOCATION, BUSINESS CAPITAL AND PRODUCT PRICES ON BUSINESS INCOME IN MSMES IN MEDAN HELVETIA DISTRICT

  M.Arief Maulana , Arasy Ayu Setiyani , Annisa Suvero Suyar

  2150-2163

  2024-11-20

  Statistics: 439

• THE DETERMINANTS OF GREEN PURCHASING BEHAVIOR

  Rahayu Lestari , Resti Hardini , Melati , Kumba Digdowiseiso , Safiek Mokhlis

  686-692

  2024-03-01

  Statistics: 234

• THE INFLUENCE OF THE MARKETING MIX (7P) ON CONSUMER PURCHASING DECISIONS (CASE STUDY KUTARADJA FRIED CHICKEN DARUSSALAM)

  Linda Santri , Nova Suryani

  2087-2096

  2025-08-03

  Statistics: 548

• THE MECHANISM OF THE LIFE CYCLE OF THE CONSUMER GOODS INDUSTRY SECTOR OF INDOMIE PRODUCTS AT PT.INDOFOOD SUKSES MAKMUR TBK.

  Rico Nur Ilham , Amelia , Cut Zahrani , Indah Fadhillah , Ratri Pangestika

  968-973

  2023-10-10

  Statistics: 423

• TESTING THE CAPITAL ASSET PRICING MODEL AND SENTIMENT ON STOCKS LISTED ON THE INDONESIA STOCK EXCHANGE

  Zaida Zainul , Nurhalis , Fathurrahman Anwar , Sophia Imari

  1194-1201

  2026-01-31

  Statistics: 458

• DEVELOPMENT STRATEGY OF SIAMESE ORANGE FARMING ON PEATLAND IN SUMBER BAKTI VILLAGE, DARUL MAKMUR DISTRICT, NAGAN RAYA REGENCY

  Khairuman , Teuku Athaillah , Bagio , Ira Manyamsari

  383-391

  2024-01-30

  Statistics: 329

• EFFECT OF USER CONVENIENCE, TRUST AND SECURITY INSTAGRAM SOCIAL MEDIA ON CONSUMER BUYING INTERESTFOR STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MALIKUSSALEH

  Vena Mauliza , T. Edyansyah , Heriyana , Rusydi

  1645-1650

  2024-09-30

  Statistics: 537

• IS DEBT TO EQUITY RATIO, CURRENT RATIO, AND RETURN ON ASSETS ON MARKET RESPONSE AS FORMING OF FIRM VALUE?

  Sabarudin Muslim , Yudhi Herliansyah , Meifida Ilyas

  4128-4134

  2025-11-16

  Statistics: 188

• THE EFFECT OF OWNERSHIP CONCENTRATION, CASH HOLDING ON COMPANY VALUE WITH DIVIDEND PAYOUT RATIO AS AN INTERVENING VARIABLE

  Septianar Sitorus , Thezar Fiqih Hidayat Hasibuan , Minda Muliana Br Sebayang

  597-605

  2025-03-23

  Statistics: 173

• FINANCING COLLATERAL ASSESSMENT PROCEDURE USING MURABAHAH AGREEMENT FOR PNS (CIVIL SERVANTS) AT PT BANK ACEH SYARIAH LHOKSEUMAWE BRANCH

  Hamdiah , Likdanawati , Sutriani

  1143-1151

  2024-06-30

  Statistics: 396

• DYNAMIC RELATIONSHIP BETWEEN ENERGY SUBSIDY AND FISCAL DEFICIT IN INDONESIA

  Zainuddin Iba , Chairul Bariah , Musrizal , Dina Hendiyan

  363-376

  2022-06-30

  Statistics: 281

• THE MILITARY REFORMS AND ACHIEVEMENTS OF ALAUDDIN KHILJI

  Bilal Ahmad Mugloo

  219-228

  2023-06-27

  Statistics: 590

• MARKETING MIX STRATEGY OF ACEH FOREST KELULUT HONEY IN NORTH ACEH DISTRICT

  Halida Bahri , Agustinawati , Samsidar

  587-592

  2025-03-23

  Statistics: 377

• FEASIBILITY STUDY OF UTILIZING SOYBEAN AS AN INTERCROP PLANT IN IMMATURE OIL PALM AS AN EFFORT TO INCREASE THE INCOME OF OIL PALM FARMERS

  Dina Arfianti Saragih , Delyana R. Pulungan , Guntoro , Ika Ucha Pradifta Rangkuti , Tifany Zia Aznur , Fadli Akbar Lubis , Juhal Prayogie

  493-500

  2023-08-06

  Statistics: 253

• THE EFFECT OF PRODUCTION COSTS, PRODUCTION CAPACITY AND PRICES ON THE INCOME OF MELINJO CHIPS CRAFTSMEN IN PIDIE REGENCY

  Fika Ayu Fina , Agustinawati

  621-629

  2025-12-25

  Statistics: 212

• ACCOUNTING TREATMENT OF REVENUE ALL-INCLUSIVE PACKAGEAT HOTEL GB

  Dina Maria Fransisca , Wayan Tuwi , I Gusti Ngurah Agung Wiryanata

  2921-2928

  2025-08-28

  Statistics: 433