INFLUENCE OF PRODUCT SPECIFICATIONS AND PRICES ON THE LAPTOP PURCHASE DECISION HEWLETT PACKARD (HP) BRAND (Case Study on Pegasus Computer Store Customers Tebing Tinggi)

Abednego  Ketaren

doi:10.54443/ijset.v1i3.16

INFLUENCE OF PRODUCT SPECIFICATIONS AND PRICES ON THE LAPTOP PURCHASE DECISION HEWLETT PACKARD (HP) BRAND (Case Study on Pegasus Computer Store Customers Tebing Tinggi)

Abednego Ketaren

This study aims to determine the effect of product specifications and prices on purchasing decisions for Hewlett Packard brand laptops (a case study on a Pegasus computer store customer at Cliff High). The independent variables of this study consist of product specifications and prices, while the dependent variable is purchasing decisions. The research was conducted on the customers of Pegasus Computer Tebing Tinggi shop. Data were analyzed using multiple linear regression analysis method. The results of this study show. (1) Product specifications have an effect on purchasing decisions, (2) price has no significant effect on purchasing decisions, (3) product specifications and prices have no simultaneous effect on purchasing decisions.

Keywords: Product specification Price Purchase Decision

Abdullah, Thamrin and Francis Tantri. 2013. Marketing Management. cet. II. PT Raja Grafindo Perseda, Jakarta

Alma, B. 2014. Service Marketing Management. Alphabeta, Bandung

Kotler and Armstrong. 2008. Principles of Marketing. Volumes 1 and 2. Edition 12. Jakarta: Erlangga.

Mursid, M. 2014. Marketing Management Consumer Behavior Analysis. BPFE, Yogyakarta

Sangadji, Etta Mamang & Sopiah. 2013. Consumer Behavior – A Practical Approach with the Association of Research Journals. Yogyakarta: ANDI

Schiffman, Leon and Leslie Lazar Kanuk. 2008. Consumer Behavior. PT. Index, Jakarta

Tjiptono. 2008. Marketing Strategy. Edition 3. Andi, Yogyakarta

Swastha, Basu and Irawan. 2010. Marketing Management. Liberty, Yogyakarta

Swastha, Basu. 2010. Sales Management: Sales Implementation. BPFE, Yogyakarta

Download PDF

Published: Feb 26, 2022

https://doi.org/10.54443/ijset.v1i3.16

Issue: Vol. 1 No. 3 (2022): FEBRUARY

Section: Articles

Metrics: 291 199

This work is licensed under a Creative Commons Attribution 4.0 International License.

Sidebar

Main Navigation

Vol. 1 No. 3 (2022): FEBRUARY

INFLUENCE OF PRODUCT SPECIFICATIONS AND PRICES ON THE LAPTOP PURCHASE DECISION HEWLETT PACKARD (HP) BRAND (Case Study on Pegasus Computer Store Customers Tebing Tinggi)

INFLUENCE OF PRODUCT SPECIFICATIONS AND PRICES ON THE LAPTOP PURCHASE DECISION HEWLETT PACKARD (HP) BRAND (Case Study on Pegasus Computer Store Customers Tebing Tinggi)

Similar Articles

Similar Articles

THE INFLUENCE OF PRODUCT QUALITY, PRODUCT DESIGN AND PRICE ON THE DECISION TO PURCHASE BOGO RETRO CLASSIC HELMETS AMONG MANAGEMENT STUDYPROGRAM STUDENTS FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY

The Influence Of Price, Brand Image, And Product Quality Of Ventela Shoes On Purchase Decision Among Students Of The .Faculty Of Economics And Business, Malikussaleh University.

THE INFLUENCE OF DIGITAL MARKETING, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISION AT THE RURI CONVECTION HOUSE INDUSTRY IN PUNTEUT LHOKSEUMAWE CITY

THE EFFECT OF PRODUCT QUALITY, PRICE AND BRAND IMAGE ON THE PURCHASE DECISION OF JINISO PRODUCTS ON STUDENTS OF UNIVERSITAS MALIKUSSALEH

THE INFLUENCE OF PRODUCT QUALITY, PROMOTION, BRAND IMAGE AND BRAND TRUST ON PURCHASING DECISIONS PURCHASE OF AQUA MINERAL WATER FOR MALIKUSSALEH UNIVERSITY STUDENTS

MARKETING MIX IN LOCAL MINIMARKETS CREATES PURCHASE DECISIONS AND HAS IMPLICATIONS FOR CUSTOMER SATISFACTION

INFLUENCE OF PRICE, PRODUCT DESIGN, PRODUCT QUALITY, AND BRAND IMAGE ON PURCHASING DECISIONS VENTELA SHOES FOR STUDENTS FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MALIKUSSALEH

THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND PRICE ON DECISION TO BUY SAMSUNG SMARTPHONES (CASE STUDY ON EMPLOYEES OF PT ANGKASA PURA AVIASI KUALANAMU INTERNATIONAL AIRPORT)

THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON NIVEA PRODUCT PURCHASE DECISIONS (CASE STUDY AT SMAN I PINTU POHAN MERANTI)

THE INFLUENCE OF PRICE, PRODUCT QUALITY AND WORD OF MOUTH ON THE DECISION PURCHASE OF COFFEE PIE PRODUCTS AT TAKENGON CENTRAL ACEH

Sidebar

Browse

ACREDITATION

QUICK MENU

POLICY

CITATIONS STATISTICS

MANUSCRIPT TEMPLATE

ABSTRACT & INDEXING

Main Navigation

Vol. 1 No. 3 (2022): FEBRUARY

INFLUENCE OF PRODUCT SPECIFICATIONS AND PRICES ON THE LAPTOP PURCHASE DECISION HEWLETT PACKARD (HP) BRAND (Case Study on Pegasus Computer Store Customers Tebing Tinggi)

Article Details

Main Article Content

Article Sidebar

Similar Articles