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• THE INFLUENCE OF TRUSTWORTHINESS, PERCEIVED EXPERTISE AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION FOR SOMETHINC BRAND COSMETIC PRODUCTS AT TIKTOK SHOP BY THE PEOPLE OF LHOKSEUMAWE CITY

  Nurlita Ahwalia , T. Edyansyah , Naufal Bachri , Agustinawati

  209-219

  2024-01-14

  Statistics: 504

• THE EFFECT OF ORGANIZATIONAL CULTURE, QUALITY OF HUMAN RESOURCES, AND THE MOTIVATION TO THE EMPLOYEES PERFORMANCE IN THE CORRECTIONAL INSTITUTION CLASS IIA OF BATAM WITH THE WORK DISCIPLINE OF INTERVENING

  Imam Setiawan , Bambang Satriawan , Indrayani , Muammar Khaddafi

  73-84

  2022-01-22

  Statistics: 650

• THE EFFECT OF BRAND IMAGE AND PERCEIVED SHARIA COMPLIANCE ON CUSTOMER LOYALTY OF ASKRINDO SYARIAH'S KAFALAH CONSUMPTIVE FINANCING PRODUCT

  Akira Arifin Patiroi , Satria Tirtayasa

  6304-6315

  2026-08-31

  Statistics: 8

• GENERATION Z FINANCIAL MANAGEMENT FROM A BEHAVIORAL FINANCE PERSPECTIVE: THE ROLE OF FINTECH, CONSUMPTIVE BEHAVIOR, FINANCIAL ATTITUDE, AND FINANCIAL PLANNING

  Suhandi , Sri Mulyati , Hanafi Siregar

  3255-3266

  2026-05-11

  Statistics: 160

• THE INFLUENCE OF FINANCIAL TECHNOLOGY (FINTECH) USAGE, FINANCIAL LITERACY, SAVING HABITS, AND CAPITAL STRUCTURE ON THE FINANCIAL CAPABILITY OF MSMES IN TANGERANG REGENCY

  Nor Fatah Ulinnuha , Abu Naim , Sapriyadi , Andika Mugi Gumilang , Ervina Yennie Permananingrum , Mardi

  388-392

  2025-12-21

  Statistics: 287

• THE EFFECT OF SERVICE QUALITY, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISIONS

  Risa Wininda , Rodi Syafrizal , Nursaimatussaddiya

  1155-1165

  2025-06-17

  Statistics: 491

• THE INFLUENCE OF TRANSFORMATIONAL AND TRANSACTIONAL LEADERSHIP ON EMPLOYEE PERFORMANCE THROUGH ORGANIZATIONAL COMMITMENT AS AN INTERVENING VARIABLE (CASE STUDY) IN SEVERAL DISTRICT HEALTH CENTERS SOUTHWEST ACEH)

  Hartati Astina , Likdanawati , Marbawi , Hamdiah

  165-178

  2024-12-28

  Statistics: 766

• THE INFLUENCE OF PRICES, PROMOTIONS AND SECURITY ON SHOPEE ONLINE STORE PURCHASING DECISIONS (Case Study of Management Students at Universitas Malikussaleh)

  Sabitah Fina , Khairina AR , Heriyana , Siti Maimunah

  1651-1657

  2024-09-30

  Statistics: 490

• THE INFLUENCE OF DESTINATION BRANDS, TOURIST FACILITIES, AND BRAND ATTACHMENTS TOWARDS BRAND LOYALTY OF VISITORS TO THE ACEH TSUNAMI MUSEUM

  Siti Nur Balqis Qhomaini , Mariyudi , Agustinawati , Muchsin

  835-841

  2024-04-09

  Statistics: 231

• THE INFLUENCE OF UNDERSTANDING ACCOUNTING STANDARDS, TRANSPARENCY, ACCOUNTABILITY, AND INFORMATION TECHNOLOGY ONIMPLEMENTATION OF PRESENTATION OF FINANCIAL REPORTS BASED ON ISLAMIC BOARDING SCHOOL ACCOUNTING GUIDELINES

  Hendra Raza , Sajida Khairullah , Rico Nur Ilham

  1109-1119

  2023-05-30

  Statistics: 268

• THE INFLUENCE OF UNDERWRITER REPUTATION, FIRM SIZE, FIRM AGE, AND LEVERAGE ON IPO STOCK UNDERPRICING ON THE INDONESIA STOCK EXCHANGE DURING 2020–2024

  Ni Putu Mimi Wahyuni , Ni Ketut Rasmini

  5199-5210

  2026-07-25

  Statistics: 0

• THE EFFECT OF SERVICE QUALITY, PRICE, AND TASTE IMAGE ON CONSUMER SATISFACTION AT GHATHAF PREMIUM COFFEE, PANTE KEC. SYAMTALIRA ARON REGENCY

  Sumarni , Hamdiah , Ikrammuddin , Siti Maimunah

  4474-4482

  2025-11-16

  Statistics: 757

• ANALYSIS OF BEHAVIOR AND SELF-CONTROL ON STUDENTS' ENTREPRENEURIAL MOTIVATION AT STMB MULTI SMART

  Mario Andrias Kiton , Ferry Hidayat , Sere Theresia Yohana Aruan

  1863-1870

  2025-08-04

  Statistics: 485

• THE EFFECT OF SENSATIONAL ADVERTISING, CELEBRITY ENDORSE, AFFILIATE MARKETING AND PRODUCT VARIATION ON CONSUMER BUYING INTEREST IN SCARLETT PRODUCTS (Case Study of Economics and Business Students of Universitas Malikussaleh)

  Ulan Tari , M. Subhan , Heriyana , T. Edyansyah

  721-725

  2025-05-04

  Statistics: 482

• THE INFLUENCE OF DISCOUNTS AND LIFESTYLE ON IMPULSE BUYING (CASE STUDY OF SHOPEE APP USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH)

  Erni Fhonna , Munandar , Adnan , T. Edyansyah

  2088-2093

  2024-11-15

  Statistics: 401

• THE INFLUENCE OF LEADERSHIP STYLE, JOB SATISFACTION AND ORGANIZATIONAL JUSTICE ON COUNTERPRODUCTIVE WORK BEHAVIOR IN EMPLOYEES PDAM IE BEUSAREE RATA LHOKSEUMAWE CITY

  Hanny Rahmatunnisa , Sullaida , Ibrahim Qamarius , Khairawati , Nurmala

  1369-1375

  2024-07-31

  Statistics: 722

• THE INFLUENCE OF TRUST, COMMITMENT AND COMMUNICATION ON CUSTOMER RETENTION FOR SUPERMI PRODUCTS IN LHOKSEUMAWE CITY

  Wirdatul Ahya , Heriyana , Adnan , Hamdiah

  291-299

  2024-01-30

  Statistics: 402

• THE EFFECT OF LEADERSHIP, ORGANIZATIONAL CULTURE AND COMPETENCY ON EMPLOYEE PERFORMANCE WITH WORKING DISCIPLINES AS INTERVENING VARIABLES IN THE KSOP OFFICE FOR SPECIAL BATAM

  Abdurr Rohmat , Bambang Satriawan , Indrayani , Muammar Khaddafi

  239-246

  2022-04-30

  Statistics: 495

• THE EFFECT OF WORK MOTIVATION AND WORK ABILITY ON THE WORK PRODUCTIVITY OF PALM OIL HARVESTERS AT PTPN IV ADOLINA AFDELING II PLANTATION

  Eden Efrin Tambunan , Purjianto

  3403-3409

  2026-06-06

  Statistics: 83

• THE EFFECT OF SERVICE QUALITY AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AND THEIR IMPACT ON CUSTOMER LOYALTY AT MAYO DIET MEDAN CATERING

  Laily Artha Nasution , Paham Ginting , Arlina Nurbaity Lubis

  4352-4356

  2025-10-30

  Statistics: 550

• THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON CONSUMER LOYALTY IN SUPPORTING THE ACHIEVEMENT OF SDGS IN THE RETAIL INDUSTRY

  Dindin Aminudin , Abu Naim , Fachmi Al Faroqi , Ikraman , Nor Fatah Ulinnuha , Danu Noval Ramadhoni

  2395-2400

  2025-08-17

  Statistics: 538

• THE INFLUENCE OF WORK MOTIVATION, JOB SATISFACTION, AND WORK DISCIPLINE, ON EMPLOYEE PERFORMANCE INDEPENDENT ELECTION COMMISSION (KIP) CITY LHOKSEUMAWE AND ACEH UTARA

  Nadila Yusrina , Em. Yusuf Iis , Adnan , Likdanawati

  385-390

  2025-01-22

  Statistics: 430

• THE INFLUENCE OF BEAUTY VLOGGER, ONLINE CUSTOMERREVIEWAND IMPULSE BUYING DECISIONS, ON INTEREST TO BUY ONLINE ON SOMETHINC SKINCARE PRODUCTS (Case study on students of the Faculty of Economics and Business of Universitas Malikussaleh )

  Zikra , Jullimursyida , M.Subhan , Chalirafi

  1793-1802

  2024-09-30

  Statistics: 506

• THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE, PRODUCT KNOWLEDGE AND PRODUCT INVOLVEMENT ON PURCHASING DECISIONS FOR NONGSHIN BRAND INSTANT NOODLES.

  Mulia Sari , Nurainun

  1014-1021

  2024-05-08

  Statistics: 365

• THE EFFECT OF SELF-EFFICACY AND SYSTEM QUALITY ON EFFECTIVENESS USER E-LEARNING ON STUDENT ECONOMY AND BUSINESS TADULAKO UNIVERSITY

  Dea Reskita , Syahir Natsir , Niulu Putu Evvy Rossanty , Wiri Wirastuti

  5392-5405

  2026-07-26

  Statistics: 23