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• THE INFLUENCE OF NEW WAVE MARKETING 5A ON CONSUMER DECISIONS (Consumer Behavior Study at PT. Pegadaian Syariah, Lhokseumawe City Branch)

  Fini Nurul Azzara , Adnan , Ikramuddin , Chalirafi

  1099-1106

  2025-06-08

  Statistics: 290

• THE EFFECT OF ELECTRONIC MONEY USE AND LIFESTYLE ON THE CONSUMPTIVE BEHAVIOR OF ECONOMICS EDUCATION STUDENTS, INTAKE 2022-2024, HKBP NOMMENSEN UNIVERSITY, PEMATANGSIANTAR

  May Afriyanti Sinaga , Benjamin Albert Simamora , Susy Alestriani Sibagariang

  1333-1342

  2025-09-30

  Statistics: 302

• CONSPICUOUS CONSERVATION: THE ROLE OF SUSTAINABLE BRAND CHOICES IN SIGNALING IDENTITY AND SOCIAL STATUS

  Suharti , Lukmanul Hakim , Dahrul Aman Harahap

  2358-2365

  2026-04-11

  Statistics: 453

• ANALYSIS OF CONSUMER BEHAVIOR TOWARDS PURCHASING DECISIONS FOR KING FRIED CHICKEN IN SYIAH KUALA

  Jasmine Mardhina Qamarani FP , Dian Asri

  2079-2086

  2025-08-03

  Statistics: 498

• A QUALITATIVE STUDY OF HOUSEWIVES' CONSUMER BEHAVIOR TOWARDS THE INCREASE IN COOKING OIL PRICES IN SERANG IN 2024

  Edi Sumatirta , Irsyad Thalib Abdillah , Febri Ana

  3134-3138

  2025-09-07

  Statistics: 359

• ACTUAL BEHAVIORAL STRATEGY AND CONVENIENCE TOWARDS CONSUMER SATISFACTION THROUGH BRAND IMAGE UMKM IN MEDAN CITY

  Bunga Aditi

  254-266

  2024-12-30

  Statistics: 321

• THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTES ON CUSTOMER LOYALTY ON E-COMMERCE PLATFORMS: THE ROLE OF PURCHASE DECISIONS AS A MEDIATION VARIABLE THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTE ON CUSTOMER LOYALT

  Firdaus Rofiansyah , Saida Zainurossalamia , Wirasmi Wardhani

  3039-3052

  2026-05-13

  Statistics: 12

• THE EFFECT OF FINANCIAL LITERACY AND POCKET MONEY ON STUDENTS' FINANCIAL MANAGEMENT BEHAVIOR THROUGH FINANCIAL SELF-EFFICACY (A STUDY OF ACTIVE FEB STUDENTS AT STATE UNIVERSITY OF MAKASSAR)

  Fakhirah Husain , Adhiba Nur Fayyad , Imelda , Icha Patadungan

  246-259

  2025-11-23

  Statistics: 532

• THE DETERMINANTS OF GREEN PURCHASING BEHAVIOR

  Rahayu Lestari , Resti Hardini , Melati , Kumba Digdowiseiso , Safiek Mokhlis

  686-692

  2024-03-01

  Statistics: 206

• THE IMPACT OF BARCODE TECHNOLOGY ON CONSUMER BEHAVIOR IN PURCHASING FUEL: A STUDY OF EFFICIENCY AND EFFECTIVENESS

  Edi Sumatirta , Irsyad Thalib Abdillah , Febri Ana

  3480-3484

  2025-09-17

  Statistics: 503

• CIRCULAR ECONOMY BUSINESS MODELS: THE CRITICAL ROLE OF MARKETING IN SHAPING CONSUMER ACCEPTANCE AND BEHAVIOR

  Arios Zeus Sandry , Lukmanul Hakim , Tibrani

  2462-2469

  2026-04-18

  Statistics: 314

• THE IMPLEMENTATION OF SERVICE QUALITY METHODS

  Elwisam , Suadi Sapta Putra , Rahayu Lestari , Kumba Digdowiseiso , Abdul Hafaz Ngah

  671-676

  2024-03-01

  Statistics: 259

• DETERMINE THE EFFECT OF PRICE PERCEPTIONS, CONSUMERS, AND BRAND IMAGE ON BRAND BEHAVIOR ON BEAT MOTORCYCLE BRAND USERS IN BIREUEN DISTRICT

  Ulia Fitri , Julimursyida , Adnan , T. Edyansyah

  855-861

  2024-04-09

  Statistics: 332

• THE EFFECT OF RISK PERCEPTION ON ATTITUDE, SUBJECTIVE NORM, AND INTENTION TO HOARD FOOD DURING THE COVID-19 PANDEMIC IN SURABAYA

  Ansell Cohen Harjono , Margaretha Ardhanari

  370-381

  2025-12-03

  Statistics: 257

• THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS USING LIVE BROADCAST AND DIRECT MESSAGE (DM) FEATURES ON INSTAGRAM IN SAMARINDA CITY

  Umi Zunaidah , Renita Kawuryan , Baynatul Rahma

  1522-1532

  2024-08-14

  Statistics: 235

• The Influence of Trust, Customer Satisfaction, and Promotion on Brand Loyalty of Samsung Smartphones: Case Study on Students of the Faculty of Economics and Business, Universitas Malikussaleh

  Sylfiyatul Hulfa Zalza , Samsul Bahri , Adnan , Ikramuddin

  3530-3534

  2025-09-20

  Statistics: 317

• FACTORS THAT INFLUENCE BRAND SWITCHING BEHAVIOR OF TRI MOBILE CARD USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY

  M. Syariful Alam , Khairina AR , Ikramuddin , M.Subhan

  76-88

  2025-11-17

  Statistics: 579

• THE INFLUENCE OF CELEBRITY ENDORSERS, ADVERTISING AND CREATIVE SALES PROMOTION ON PURCHASE INTENTION IN E-COMMERCE

  Teuku Zulkarnaen , Yayang Tiara , Mariyudi , Heriyana

  455-464

  2025-04-22

  Statistics: 453

• EXPLORING BOYCOTT MOVEMENTS AND RELIGIOUS AGRICULTURAL PRACTICES IN CONSUMER PURCHASING DECISIONS IN INDONESIA

  Hanif Zafran Akbar , Hadi Peristiwo , Hendrieta Ferieka , Suryani Suryani , Efi syarifudin

  1619-1626

  2026-01-30

  Statistics: 749

• METAVERSE MARKETING: CONCEPTUAL FOUNDATIONS AND A RESEARCH AGENDA FOR BRAND PRESENCE, COMMUNITY, AND COMMERCE

  Subekti , Lukmanul Hakim , Tibrani

  2375-2383

  2026-04-12

  Statistics: 489

• THE INFLUENCE OF PRODUCT QUALITY, PRICE AND TRUST ON THE DECISION TO PURCHASE ORGANIC VEGETABLES WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN THE BRASTAGI SUPERMARKET, MEDAN CITY

  Cut Dian Izabella , Yusniar Lubis , Syaifuddin

  886-894

  2024-04-09

  Statistics: 94

• PRIVACY CALCULUS IN THE ERA OF ZERO-PARTY DATA: HOW VALUE EXCHANGE FRAMING SHAPES WILLINGNESS TO DISCLOSE

  Shinta Widyastati , Lukmanul Hakim , Tibrani

  2400-2407

  2026-04-12

  Statistics: 456

• THE IMPACT OF ELECTRONIC WORDOF MOUTH (e-WOM) ON HOTEL ROOM PURCHASE DECISIONS AT TRAVELOKA AT HOTEL PARKSIDE PETROGAYO HOTEL TAKENGON

  Rizkan , Heriyana , T.Edyansyah , Hamdiah

  56-65

  2025-11-17

  Statistics: 335

• ANALYSIS OF TAYLOR DE' VIRDIS PRODUCT PURCHASE DECISIONS THROUGH LIVE STREAMING SESSIONS ON TIKTOK SOCIAL MEDIA

  Tamara Marsya Safitri , Virdies Nur Cahya

  1890-1898

  2025-07-21

  Statistics: 307

• STIMULUS-ORGANISM-RESPONSE FACTORS DRIVING IMPULSE BUYING IN LIVE-STREAM SHOPPING ENVIRONMENTS: A SYSTEMATIC REVIEW

  Muhammad Rezaldi

  339-349

  2025-12-21

  Statistics: 660