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• THE AGILE MARKETING PLAYBOOK: MANAGING STRATEGY IN A REAL-TIME WORLD

  Heni Esra Simanjuntak , Lukmanul Hakim , Dahrul Aman Harahap

  2273-2281

  2026-04-11

  Statistics: 356

• The Influence Of Price, Brand Image, And Product Quality Of Ventela Shoes On Purchase Decision Among Students Of The .Faculty Of Economics And Business, Malikussaleh University.

  Zikra Bunga Afsara , Sapna Biby , Jullimursyida

  3535-3538

  2025-09-20

  Statistics: 198

• FINANCIAL LITERACY AND PERCEIVED EASE OF QRIS USE IN THE CASHLESS ERA

  Indra Yani , Catur Fatchu Ukhriyawati , Rizki Eka Putra

  2863-2870

  2026-05-02

  Statistics: 22

• FLORIST'S MSME MARKETING STRATEGY IN INCREASING SALES AND BUSINESS COMPETITIVENESS

  Suryani Lubis , Marina , Muhammad Ibrahim , Ariful Maulana , Amru Usman

  1076-1080

  2026-01-25

  Statistics: 269

• CONTRIBUTION OF MANAGEMENT INFORMATION SYSTEMS IN IMPROVING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN E-BUSINESS THROUGH E-COMMERCE SYSTEMS

  Sri Wahdini , Doni Sutanto , Rayyan Firdaus

  1573-1581

  2025-07-13

  Statistics: 451

• MANAGERIAL STRATEGY IN BALANCING TECHNOLOGY ADOPTION, LEGAL COMPLIANCE, AND HUMAN RESOURCE WELL-BEING

  Freddy Damara , Nurul Hidayati , Arief Nur Adianto , Anna Yuliatin , Rakesh Sitepu

  1036-1039

  2026-01-31

  Statistics: 393

• THE EFFECT OF FEAR OF MISSING OUT (FOMO) AS AN INDICATOR OF VIRAL PRODUCT PURCHASE DECISIONS BY HEDONICALLY ORIENTED STUDENTS

  Shally Ruth Yuliana Manik , Hadijah Zoya , Amelia Situmorang , Tria Anggina , Rafael Krismahendra Panjaitan , Andi Taufiq Umar

  914-918

  2025-05-22

  Statistics: 485

• ANALYSIS OF THE INFLUENCE OF RATE, TYPE OF INSURANCE PRODUCT AND IMPLEMENTATION OF INSURANCE POLICY PREMIUM PAYMENT POLICY ON INSURANCE PRODUCT PURCHASE DECISION AT PT. BSAM MEDAN INSURANCE

  Annisa Amelia , Paham Ginting , Endang Sulistya Rini

  534-536

  2025-02-17

  Statistics: 117