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• THE ROLE OF ENTREPRENEURIAL ORIENTATION AND MARKETING PERFORMANCE IN MAINTAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN COFFEE SHOPS IN MEDAN

  Dona Tri Ardillah , Bunga Aditi , Sunaryo

  3534-3560

  2025-09-20

  Statistics: 640

• BRAND INTERACTION AND INTIMACY AS MEDIATORS BETWEEN STAY EXPERIENCE AND BRAND EVANGELISM AT MAHAVIRA HOTEL NABIRE

  Nikita Felicia Agatha , Asriah Syam

  4268 - 4277

  2026-07-02

  Statistics: 7

• PERCEIVED RISK AND ITS ROLE IN THE INFLUENCE OF BRAND AWARENESS ON PURCHASE INTENTION: A STUDY OF TRAVELOKA USERS

  Diva Dara Islami , Faizal Hamzah

  4870-4877

  2026-07-25

  Statistics: 1

• THE EFFECT OF ONLINE ADVERTISING (ONLINE ADVERTISING) ON CONSUMER BUYING INTEREST IN BUYING APPLICATIONS ONLINE WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE (Case Study on Students of the Faculty of Economics and Business, Malikussaleh University)

  Asy'Ari Nisfullah , Armianto , Nazaina*

  29-38

  2021-12-26

  Statistics: 573