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• THE INFLUENCE OF ETHICAL AWARENESS, ETHICAL CONSUMPTION LITERACY, COGNITIVE DISSONANCE, SOCIAL NORMS, AND SOCIAL MEDIA USE ON FAST FASHION CONSUMPTION BEHAVIOR AMONG MILLENNIALS

  Ariany Rizky Emor , Dewi Juwita Niaty , Putri Chairunisa , Roza Marsaulina Sibarani

  4562-4580

  2026-07-08

  Statistics: 10

• ANALYSIS OF MARKETING STRATEGIES AND BUSINESS OPPORTUNITIES FOR TRADITIONAL ES KUWUT AMONG THE MILLENNIAL GENERATION

  Alyssa Indriani , Dini Nur Hidayah , Aditiya Nugroho , Biyan Imtiyaz Syafi Abdillah , Herdaffa Parama Putra , Hilmy Faiz Abdillah , Abu Naim7

  1721-1726

  2025-07-15

  Statistics: 434

• DESIGN AND DEVELOPMENT OF A GEMINI 2.0 FLASH-BASED CHATBOT FOR ANALYZING TRANSACTION DATA OF GRAB MSME PARTNERS

  Lianawati Suwito , Sayekti Harits Suryawan , Hendra Saputra

  1890-1902

  2026-02-28

  Statistics: 750

• FINANCIAL LITERACY AND PERCEIVED EASE OF QRIS USE IN THE CASHLESS ERA

  Indra Yani , Catur Fatchu Ukhriyawati , Rizki Eka Putra

  2863-2870

  2026-05-02

  Statistics: 122

• MARKETING STRATEGY FOR OIL PALM NURSERY WITH A SWOT ANALYSIS APPROACH AT PT. UTAMA KARYA TANI

  Reva Revanza , Hamzah Manurung , Tifany Zia Aznur

  4819-4829

  2026-07-25

  Statistics: 19

• COMPETING IN PLATFORM ECOSYSTEMS: A STRATEGIC FRAMEWORK FOR COMPLEMENTOR FIRMS' MARKETING AND INNOVATION CHOICES

  Darma Rahmat Suraja , Lukmanul Hakim , Tibrani

  3306-3313

  2026-06-01

  Statistics: 141

• THE EVOLUTION OF CUSTOMER EXPERIENCE (CX) CONSTRUCT: AN INTEGRATIVE CONCEPTUAL FRAMEWORK

  Rahayu Syahputri , Lukmanul Hakim , Dahrul Aman Harahap

  2221-2228

  2026-04-09

  Statistics: 642

• THE ROLE OF COMMUNITY IN WOMEN'S EMPOWERMENT (Study on the South Tangerang Regional MoM Academy Community)

  Rahajeng Pusitosari , Anita Permata Sari

  3819-3828

  2026-06-12

  Statistics: 115

• THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE, PERSONALIZED MARKETING, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY (Case Study on the Spotify Digital Music Platform)

  Ulya Alfandi , Jullimursyida , Mariyudi , Adnan

  3539-3553

  2025-09-20

  Statistics: 685

• STRATEGY OF TARU JURUG SURAKARTA ZATAN REGIONAL PARK IN INCREASING REGIONAL ORIGINAL REVENUE THROUGH IMPLEMENTATION OF GOOD CORPORATE GOVERNANCE

  Achmad Syukri Prihanto , Adji Suradji Muhammad

  2246-2254

  2026-04-11

  Statistics: 220

• PURCHASE INTEREST MEDIATES THE INFLUENCE OF SOCIAL MEDIA, PRICE PERCEPTION, SERVICE QUALITY ON PURCHASE DECISIONS (Case Study on Consumers of CV Catering Nyonya Warti Buleleng)

  I Gusti Ayu Agung Mitha Saritha Dian Ajnya , Putu Dyah Permatha Korry

  3267-3280

  2026-05-24

  Statistics: 161

• CIRCULAR ECONOMY BUSINESS MODELS: THE CRITICAL ROLE OF MARKETING IN SHAPING CONSUMER ACCEPTANCE AND BEHAVIOR

  Arios Zeus Sandry , Lukmanul Hakim , Tibrani

  2462-2469

  2026-04-18

  Statistics: 360

• CONTRIBUTION OF MANAGEMENT INFORMATION SYSTEMS IN IMPROVING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN E-BUSINESS THROUGH E-COMMERCE SYSTEMS

  Sri Wahdini , Doni Sutanto , Rayyan Firdaus

  1573-1581

  2025-07-13

  Statistics: 553

• ANALYSIS OF MUUN UMKM MARKETING STRATEGY IN INCREASING BUYING INTEREST AND CUSTOMER SATISFACTION

  Dwi Sagita , Nurul Alya Abdi , Muhammad Faris Al-Muzaki , Egi Utami Jailani , Rusydi Abubakar

  1082-1087

  2025-12-25

  Statistics: 597

• STRATEGIES FOR INCREASING THE SUPPLY OF INSTANT RED GINGER PRODUCTS BY THE RAJA BAWANG SME

  Mohammad Reyvaldi , Muh. Fahruddin Nurdin

  3672-3676

  2025-09-29

  Statistics: 333

• THE EFFECT BETWEEN COD AND BANK TRANSFER PAYMENT METHODS ON CONSUMER SATISFACTION IN MAKING ONLINE PURCHASE TRANSACTIONS : A CASE STUDY OF FEB UNIMAL STUDENTS

  Muhammad Fahminuddin , Samsul Bahri , Adnan , Halida Bahri

  1406-1413

  2025-07-13

  Statistics: 439

• A BIBLIOMETRIC ANALYSIS OF ISLAMIC WEALTH PLANNING

  Ismul Fakhri Lubis , Sugianto , Marliyah

  2068-2077

  2024-11-13

  Statistics: 438

• A LITERATURE STUDY ON THE DETERMINANTS OF BRAND IMAGE

  Tri Waluyo , Resti Hardini , Rahayu Lestari , Kumba Digdowiseiso , Olawole Olanre Fawehinmi

  709-714

  2024-03-02

  Statistics: 300

• BRIDGING THE GAP: STRUCTURED AND SUSTAINABLE MENTORSHIP MODELS FOR ENHANCING PARTICIPANT PERFORMANCE IN COMPETITION ENVIRONMENTS

  Fitri Afrina , Yusuf Iskandar , H. Kurniawan , Hesri Mintawati

  5623-5634

  2026-07-28

  Statistics: 7

• IMPLEMENTATION OF GREEN MARKETING STRATEGIES PT DAYA KHARISMA UTAMA (SUZUKI PONTIANAK)

  Bima Julianto Pradana , Verdico Arief

  3777-3782

  2025-10-16

  Statistics: 450

• EMPOWERMENT OF FEMALE EMPING ARTISANS: OBSTACLES AND CHALLENGES FACED

  Hidayati , Maryam , Risna Dewi , Mauludi , Muslem

  990-996

  2026-01-19

  Statistics: 525

• THE INFLUENCE OF SOCIAL MEDIA MARKETING, MENU AVAILABILITY AND ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS AT NONSENSE COFFEE

  Mutia Rahmanda , Aisyah Azhar Adam

  8595-8606

  2026-09-29

  Statistics: 0

• DIGITALIZATION AND THE DILEMMA OF IMPLEMENTING SAK EMKM: A PHENOMENOLOGICAL STUDY OF COGNITIVE AND SOCIO-TECHNICAL BARRIERS IN MULTISECTOR MSMES IN SERANG CITY

  Faishal Rachman Wahid , Masiyah Kholmi

  2009-2015

  2025-07-28

  Statistics: 308

• DEVELOPMENT OF A GREEN ECONOMIC MODEL FOR TOURISM VILLAGES IN SUBANG: A NATURAL RESOURCE-BASED VALUE APPROACH AND SYSTEMS THINKING METHODOLOGY

  Ratih Ayu Sekarini , Wiwin , Hilma Farhani , Rita Siti Fatimah

  5018-5036

  2026-05-30

  Statistics: 17

• THE INFLUENCE OF MOBILE MARKETING, E-SERVICE QUALITY, AND COST ON CUSTOMER SATISFACTION AMONG DANA APPLICATION USERS

  Ikramuddin , Aini Liza , Sapna Biby , Nurainun

  1883-1889

  2025-07-27

  Statistics: 293