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• THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER BUYING INTEREST IN THE HALUA SRI LANGKAT CANDY BUSINESS IN NORTH SUMATERA

  Aina Salsabila Qarnain Br. Bangun , Maisyura , Riyandhi Praza , Sufi , Nursanjaya

  542-550

  2025-02-28

  Statistics: 445

• FROM INSIGHT TO IMPACT: A FRAMEWORK FOR INTEGRATING REAL-TIME SOCIAL LISTENING INTO STRATEGIC MARKETING DECISION CYCLES

  Christina Maria Attonete , Lukmanul Hakim , Dahrul Aman Harahap

  3192-3199

  2026-05-16

  Statistics: 200

• DIGITAL MARKETING STRATEGY, SERVICE QUALITY, AND CUSTOMER ENGAGEMENT: INVESTIGATING THE MEDIATING EFFECT OF CUSTOMER EXPERIENCE IN ASTRO’S QUICK COMMERCE PLATFORM

  Rangga Aditya Pratama , Nur Hayati

  3875-3887

  2026-06-12

  Statistics: 130

• CUSTOMER LOYALTY ANALYSIS THROUGH CUSTOMER SATISFACTION: THE IMPACT OF DIGITAL MARKETING AND CUSTOMER PERCEIVED VALUE AT BOBOCABIN BANDUNG

  Malika Aura Saqina , Faizal Hamzah

  4879-4891

  2026-07-25

  Statistics: 1

• THE EFFECT OF DIGITAL MARKETING ON CONSUMER PURCHASE INTENTION THROUGH BRAND TRUST AND CUSTOMER ENGAGEMENT: A SEM-PLS ANALYSIS OF FOOD-RELATED SMES IN PONTIANAK

  Magdalena Depriyani

  2305-2313

  2026-04-12

  Statistics: 539

• A LITERATURE STUDY ON DIGITAL MARKETING STRATEGIES IN INCREASING SALES

  Suadi Sapta Putra , Resti Hardini , Rahayu Lestari , Kumba Digdowiseiso , Juhaizi Mohd Yusof

  699-708

  2024-03-02

  Statistics: 608

• DIGITAL MARKETING STRATEGY, BRANDING IN INCREASING TRUST AND SALES AT PT AGRODANA FUTURES

  Arrum Mawarni , Bowo Santoso

  1187-1192

  2025-06-14

  Statistics: 605

• THE INFLUENCE OF DIGITAL MARKETING, MARKETING INNOVATION AND BUSINESS COMPETITIVENESS ON THE PERFORMANCE OF WOMEN'S MSMES IN BIREUEN DISTRICT

  Rizkina Putri Mahmuddin , Ikramuddin , Jullimursyida , Naufal Bachri

  1011-1022

  2025-06-08

  Statistics: 711

• ANALYSIS OF DIGITAL MARKETING STRATEGY AND GOVERNMENT SUPPORT TOWARDS THE IMPROVEMENT OF THE CREATIVE ECONOMY IN DESTINATIONS LAKE TOBA TOURISM

  Bunga Aditi

  652-662

  2025-04-05

  Statistics: 299

• THE INFLUENCE OF DIGITAL MARKETING, SOCIAL MEDIA INFLUENCERS, AND DISCOUNTS ON PURCHASE INTENTION OF FASHION PRODUCTS ON THE TIKTOK SHOP PLATFORM AMONG GENERATION Z STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY

  Ikramuddin , Leli Anita , Khairina AR , T. Edyansyah

  1854-1862

  2025-07-27

  Statistics: 766

• THE TALENT PIPELINE: DEVELOPING AND RETAINING A FUTURE-READY MARKETING TEAM

  Susi , Lukmanul Hakim , Dahrul Aman Harahap

  2205-2213

  2026-04-09

  Statistics: 646

• ANALYSIS OF PRODUCT QUALITY, DIGITAL MARKETING, BRAND IMAGE AND INNOVATION ON PURCHASE DECISIONS FOR SKINTIFIC COSMETIC PRODUCTS IN LHOKSEUMAWE CITY

  Nurmafuzah , Mohd.Heikal , Ikramuddin , Muchsin

  3716-3724

  2025-10-14

  Statistics: 498

• FLORIST'S MSME MARKETING STRATEGY IN INCREASING SALES AND BUSINESS COMPETITIVENESS

  Suryani Lubis , Marina , Muhammad Ibrahim , Ariful Maulana , Amru Usman

  1076-1080

  2026-01-25

  Statistics: 307

• IMPLEMENTATION OF GREEN MARKETING STRATEGIES PT DAYA KHARISMA UTAMA (SUZUKI PONTIANAK)

  Bima Julianto Pradana , Verdico Arief

  3777-3782

  2025-10-16

  Statistics: 449

• THE AGILE MARKETING PLAYBOOK: MANAGING STRATEGY IN A REAL-TIME WORLD

  Heni Esra Simanjuntak , Lukmanul Hakim , Dahrul Aman Harahap

  2273-2281

  2026-04-11

  Statistics: 395

• METAVERSE MARKETING: CONCEPTUAL FOUNDATIONS AND A RESEARCH AGENDA FOR BRAND PRESENCE, COMMUNITY, AND COMMERCE

  Subekti , Lukmanul Hakim , Tibrani

  2375-2383

  2026-04-12

  Statistics: 576

• STRATEGIC ROLE OF HUMAN CAPITAL IN NAVIGATING HYBRID MARKETINGCUSTOMER-BASED IN CREATIVE INDUSTRIES IN THE AI ERA: AN SLR STUDY

  Junef Ismailiyanto , Iman Hasan Ansyari MN

  1319-1333

  2025-06-30

  Statistics: 497

• THE EFFECT OF DIGITAL MARKETING AND PRODUCT QUALITY ON INCOME INCREASE AT PAPUA GALLERY

  Andrei Maryen , Meyta Longkutoy , Yulita Komboy

  2337-2346

  2025-08-10

  Statistics: 346

• PRODUCT INNOVATION AND DIGITAL MARKETING STRATEGIES IN ICED TEA BUSINESSES TO ATTRACT MILLENNIAL CONSUMERS

  Adam Julpahmi , Muhammad Galang Arraji , Kyla Putri Ardelia , Tia Nabila , Muhammad Riyadhul Alifia , Kansha Dwi Nuraini , Alfito Anhar , Abu Naim

  1670-1673

  2025-07-21

  Statistics: 225

• THE INFLUENCE OF DIGITAL MARKETING, TOURIST ATTRACTION, AND SERVICE QUALITY ON VISITOR LOYALTY WITH SATISFACTION AS A MEDIATING VARIABLE

  Dede Yusuf Sutrisman , Abdul Kodir Djaelani , Ahmad Subhan Mahardani

  4787-4794

  2026-07-06

  Statistics: 23

• THE INFLUENCE OF DIGITAL MARKETING, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISION AT THE RURI CONVECTION HOUSE INDUSTRY IN PUNTEUT LHOKSEUMAWE CITY

  Azmiatun , Nurainun

  246-255

  2024-01-29

  Statistics: 351

• THE INFLUENCE OF BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE DECISIONS SKINTIFIC PRODUCTS

  Dea Nadila , Naufal Bachri , Nursakinah Ritonga , Lisa Iryani , Maisyura

  2127-2135

  2024-11-26

  Statistics: 409

• STUDY ON EFFECTIVE MARKETING STRATEGIES TO INCREASING ACTIVE USERS OF THE SITRAB APPLICATION OF PUPR SERVICE OF WEST ACEH

  Jhony Howord , Cut Mega Putri

  1236-1241

  2023-02-10

  Statistics: 306

• MARKETING STRATEGY FOR OIL PALM NURSERY WITH A SWOT ANALYSIS APPROACH AT PT. UTAMA KARYA TANI

  Reva Revanza , Hamzah Manurung , Tifany Zia Aznur

  4819-4829

  2026-07-25

  Statistics: 19

• ANALYSIS OF MUUN UMKM MARKETING STRATEGY IN INCREASING BUYING INTEREST AND CUSTOMER SATISFACTION

  Dwi Sagita , Nurul Alya Abdi , Muhammad Faris Al-Muzaki , Egi Utami Jailani , Rusydi Abubakar

  1082-1087

  2025-12-25

  Statistics: 596