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• ANALYSIS OF DIGITAL MARKETING STRATEGY AND GOVERNMENT SUPPORT TOWARDS THE IMPROVEMENT OF THE CREATIVE ECONOMY IN DESTINATIONS LAKE TOBA TOURISM

  Bunga Aditi

  652-662

  2025-04-05

  Statistics: 288

• THE EFFECT OF DIGITAL MARKETING ON CONSUMER PURCHASE INTENTION THROUGH BRAND TRUST AND CUSTOMER ENGAGEMENT: A SEM-PLS ANALYSIS OF FOOD-RELATED SMES IN PONTIANAK

  Magdalena Depriyani

  2305-2313

  2026-04-12

  Statistics: 535

• THE INFLUENCE OF GREEN MARKETING, PRODUCT QUALITY AND CONSUMER CONFIDENCE ON PURCHASING DECISIONS FOR AVOSKIN SKINCARE PRODUCTS FOR STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY

  Adnan , Rusydi Abubakar , Ikramuddin , Titi Yulmaida

  1100-1106

  2024-05-27

  Statistics: 720

• COMPETING IN PLATFORM ECOSYSTEMS: A STRATEGIC FRAMEWORK FOR COMPLEMENTOR FIRMS' MARKETING AND INNOVATION CHOICES

  Darma Rahmat Suraja , Lukmanul Hakim , Tibrani

  3306-3313

  2026-06-01

  Statistics: 139

• THE INFLUENCE OF SERVICE QUALITY AND EXPERIENTIAL MARKETING ON CONSUMERS' DECISIONS TO VISIT WARKOP AGAM SETIA BUDI, MEDAN CITY

  Melisa Siahaan , Indawati Lestari

  663-670

  2025-02-28

  Statistics: 183

• THE INFLUENCE OF DIGITAL MARKETING, SOCIAL MEDIA INFLUENCERS, AND DISCOUNTS ON PURCHASE INTENTION OF FASHION PRODUCTS ON THE TIKTOK SHOP PLATFORM AMONG GENERATION Z STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY

  Ikramuddin , Leli Anita , Khairina AR , T. Edyansyah

  1854-1862

  2025-07-27

  Statistics: 757

• ANALYSIS OF PRODUCT QUALITY, DIGITAL MARKETING, BRAND IMAGE AND INNOVATION ON PURCHASE DECISIONS FOR SKINTIFIC COSMETIC PRODUCTS IN LHOKSEUMAWE CITY

  Nurmafuzah , Mohd.Heikal , Ikramuddin , Muchsin

  3716-3724

  2025-10-14

  Statistics: 494

• THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION AND INNOVATION CAPABILITY ON THE COMPETITIVENESS OF MSMEs AND ITS IMPACT ON MARKETING PERFORMANCE OF MSMEs IN LHOKSEUMAWE CITY

  Muhammad Hayani , Rusydi Abubakar , Heriyana , Ikramuddin , Darmawati , Nurainun

  1992-2001

  2024-10-22

  Statistics: 687

• DIGITAL MARKETING STRATEGY, BRANDING IN INCREASING TRUST AND SALES AT PT AGRODANA FUTURES

  Arrum Mawarni , Bowo Santoso

  1187-1192

  2025-06-14

  Statistics: 601

• BLOCKCHAIN FOR MARKETING: MOVING BEYOND HYPE TO APPLICATIONS IN PROVENANCE, LOYALTY, AND COUNTERFEIT PREVENTION

  Dian Nofrianti , Lukmanul Hakim , Tibrani

  2470-2477

  2026-04-18

  Statistics: 351

• THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON CONSUMER LOYALTY IN SUPPORTING THE ACHIEVEMENT OF SDGS IN THE RETAIL INDUSTRY

  Dindin Aminudin , Abu Naim , Fachmi Al Faroqi , Ikraman , Nor Fatah Ulinnuha , Danu Noval Ramadhoni

  2395-2400

  2025-08-17

  Statistics: 537

• THE EFFECT OF MARKETING CHANNELS AND PACKAGING ON BUSINESS SUCCESS IN STANDARD BUSINESSES IN THE CITY OF LHOKSUMAWE (Case Study on Internet Data Package Merchants)

  Siswoyo Adi Wijaya , Syarifah Hanum , Muammar Khaddafi*

  21-28

  2021-12-26

  Statistics: 825

• FROM BRIEF TO LUNCH: A PROJECT MANAGER’S GUIDE TO FLAWLESS MARKETING CAMPAIGN EXECUTION

  Edy Sunarno , Lukmanul Hakim , Tibrani

  2026-05-02

  Statistics: 168

• NEUROETHICAL CONSIDERATIONS IN NEUROMARKETING: A FRAMEWORK FOR RESPONSIBLE RESEARCH AND APPLICATION

  Khairul Putra , Lukmanul Hakim , Dahrul Aman Harahap

  2282-2289

  2026-04-11

  Statistics: 406

• THE INFLUENCE OF THE MARKETING MIX (7P) ON CONSUMER PURCHASING DECISIONS (CASE STUDY KUTARADJA FRIED CHICKEN DARUSSALAM)

  Linda Santri , Nova Suryani

  2087-2096

  2025-08-03

  Statistics: 558

• THE INFLUENCE OF CONTENT MARKETING STRATEGIES AND SERVICE QUALITY ON WORD OF MOUTH THROUGH STUDENT SATISFACTION AT STIM SUKMA MEDAN

  Syahrida Khairani , Paham Ginting , Beby Karina Fawzeea Sembiring

  1850-1853

  2025-08-04

  Statistics: 319

• PRODUCT INNOVATION AND DIGITAL MARKETING STRATEGIES IN ICED TEA BUSINESSES TO ATTRACT MILLENNIAL CONSUMERS

  Adam Julpahmi , Muhammad Galang Arraji , Kyla Putri Ardelia , Tia Nabila , Muhammad Riyadhul Alifia , Kansha Dwi Nuraini , Alfito Anhar , Abu Naim

  1670-1673

  2025-07-21

  Statistics: 222

• THE INFLUENCE OF BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE DECISIONS SKINTIFIC PRODUCTS

  Dea Nadila , Naufal Bachri , Nursakinah Ritonga , Lisa Iryani , Maisyura

  2127-2135

  2024-11-26

  Statistics: 398

• NAVIGATING THE CHIEF MARKETING OFFICER’S DUAL MANDATE: A STUDY OF TENSIONS BETWEEN ENTREPRENEURIAL INNOVATION AND OPERATIONAL EFFICIENCY

  Jajang Jamaludin , Lukmanul Hakim , Dahrul Aman Harahap

  3200-3208

  2026-05-16

  Statistics: 109

• THE INFLUENCE OF DIGITAL MARKETING, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISION AT THE RURI CONVECTION HOUSE INDUSTRY IN PUNTEUT LHOKSEUMAWE CITY

  Azmiatun , Nurainun

  246-255

  2024-01-29

  Statistics: 348

• CIRCULAR ECONOMY BUSINESS MODELS: THE CRITICAL ROLE OF MARKETING IN SHAPING CONSUMER ACCEPTANCE AND BEHAVIOR

  Arios Zeus Sandry , Lukmanul Hakim , Tibrani

  2462-2469

  2026-04-18

  Statistics: 348

• THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE, PERSONALIZED MARKETING, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY (Case Study on the Spotify Digital Music Platform)

  Ulya Alfandi , Jullimursyida , Mariyudi , Adnan

  3539-3553

  2025-09-20

  Statistics: 681

• THE EFFECT OF SERVICE QUALITY AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AND THEIR IMPACT ON CUSTOMER LOYALTY AT MAYO DIET MEDAN CATERING

  Laily Artha Nasution , Paham Ginting , Arlina Nurbaity Lubis

  4352-4356

  2025-10-30

  Statistics: 539

• MARKETING MIX STRATEGY OF ACEH FOREST KELULUT HONEY IN NORTH ACEH DISTRICT

  Halida Bahri , Agustinawati , Samsidar

  587-592

  2025-03-23

  Statistics: 380

• ANALYSIS OF TECHNOLOGICAL COMPETITIVENESS THROUGH MANAGERIAL RELATIONSHIPS AND MARKETING INNOVATION WITH CUSTOMER VALUE INTERVENTION IN THE TELECOMMUNICATIONS INDUSTRY COMPETITION IN INDONESIA WITH STARLINK

  Azizi Hakim Komara

  1999-2009

  2026-03-16

  Statistics: 687