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• B2B MARKETING IN SUPPLY CHAIN DISRUPTION: BUILDING ADAPTIVE CAPABILITY THROUGH RELATIONAL GOVERNANCE AND DIGITAL INTEGRATION

  Ismarini , Lukmanul Hakim , Tibrani

  2478-2486

  2026-04-18

  Statistics: 370

• H-D N-IMPACT FRAMEWORK FOR SUSTAINABLE DIGITAL MARKETING: INTEGRATING LIVING HERITAGE, HALAL TRUST, AND SOSTAC IN KESAWAN TOURISM MSMES English

  Yosua Manullang , Sixson Roberto Simangunsong , ony Honkley , Dompak Pasaribu , Arwin

  6369-6379

  2026-09-06

  Statistics: 27

• THE ROLE OF PUBLIC SERVICE ADVERTISING AS SOCIAL MARKETING COMMUNICATION IN THE TRI HITA KARANA ANIMATED VIDEO NON-COMMERCIAL CAMPAIGN

  Ni Putu Sinta Dewi , I Nyoman Miyarta Yasa , Muhammad Fathoni , I Gede Anjas Kharisma Nata

  3139-3148

  2025-08-30

  Statistics: 746

• THE EFFECT OF THE MARKETING MIX STRATEGY ON CONSUMER BUYING INTEREST IN SMALL AND MEDIUM MICRO BUSINESSES (UMKM) KAMPUNG LALANG STOP KINOY

  Sri Winda Hardiyanti Damanik , Kumala Vera Dewi , Rakhmawati Purba

  305-314

  2022-05-30

  Statistics: 877

• THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON TUPPERWARE PRODUCTS BY THE PEOPLE OF LHOKSEUMAWE CITY

  Cut Intan Julia , T. Edyansyah , Mariyudi , Khairina AR

  102-112

  2023-12-26

  Statistics: 452

• THE EFFECT OF BRAND AWARENESS, BRAND IMAGE AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION AZARINE SUNSCREEN PRODUCTS ON THE SHOPEE PLATFORM (STUDY ON TEENAGERS IN LHOKSEUMAWE CITY)

  Syfa Ayu Ningrum , Jullimursyida , Muchsin , Halida Bahri

  1313-1319

  2024-07-31

  Statistics: 501

• THE INFLUENCE OF INFLUENCER MARKETING ON PURCHASE INTENTION THROUGH BRAND AWARENESS AS MEDIATION

  Afifah Nurjannah , Heriyana , Nurainun , Khairina AR

  8550-8563

  2026-09-21

  Statistics: 0

• PRIVACY CALCULUS IN THE ERA OF ZERO-PARTY DATA: HOW VALUE EXCHANGE FRAMING SHAPES WILLINGNESS TO DISCLOSE

  Shinta Widyastati , Lukmanul Hakim , Tibrani

  2400-2407

  2026-04-12

  Statistics: 652

• FIELD EXPERIMENTS IN MARKETING: A PRACTICAL GUIDE FOR ADDRESSING EXTERNAL VALIDITY AND ETHICAL CHALLENGES IN COLLABORATION WITH FIRMS

  Yeni Idayusi , Lukmanul Hakim , Dahrul Aman Harahap

  2198-2204

  2026-04-09

  Statistics: 699

• THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON PURCHASE DECISIONS ON ADES PACKAGED DRINKING WATER (AMDK) (Case Study: On Students of the Faculty of Economics and Business, Universitas Malikussaleh)

  Putri Minda Sari , Halida Bahri , Jullimursyida , Agustinawati

  12-20

  2024-12-24

  Statistics: 483

• THE INFLUENCE OF PRODUCT QUALITY, PRICE AND TRUST ON THE DECISION TO PURCHASE ORGANIC VEGETABLES WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN THE BRASTAGI SUPERMARKET, MEDAN CITY

  Cut Dian Izabella , Yusniar Lubis , Syaifuddin

  886-894

  2024-04-09

  Statistics: 137

• HORIZONTAL AND VERTICAL INTEGRATION OF RICE MARKETS IN JAMBI PROVINCE

  Camilla Fani , Zulkifli Alamsyah , Yanuar Fitri

  6148-6143

  2026-08-23

  Statistics: 6

• ANALYSIS OF THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION TEIN THE DECISION OF TOURISTS TO VISIT IN KCENTRAL ACEH REGENCY

  Mamfalutin , Sugih Arto Pujangkoro , Beby Karina Fawzeea Sembiring , Beby Karina Fawzeea Sembiring

  362-369

  2025-11-30

  Statistics: 398

• THE INFLUENCE OF GREEN MARKETING MIX ON BUYING INTEREST FOR BODY SHOP PRODUCTS IN ACEH

  Puja Ramadhani , Sapna Biby , Mariyudi , Rahmaniar

  826-834

  2024-04-09

  Statistics: 487

• STRATEGY FORMULATION TO NAVIGATE REVENUE FLUCTUATION DURING THE DEATH VALLEY PHASE: A CASE STUDY OF BUNGKUST – A PACKAGING COMPANY

  Mulia Arta Kusuma , Harimukti Wandebori

  5428-5435

  2026-07-26

  Statistics: 4

• PROSPECTS AND STRATEGIES FOR DEVELOPING GAMBIR (UNCARIA GAMBIR ROXB.) IN PAKPAK BHARAT DISTRICT

  Marino Manik , Surtan Hasibuan , Nelva Meyriani Br Ginting

  474-484

  2025-12-21

  Statistics: 270

• FACTORS AFFECTING PERFORMANCE SMALL-SCALE AQUACULTURE PONDS IN PANGKEP DISTRICT

  Purnama Sari , Muhammad Azis , Samirah Dunakhir

  1031-1043

  2023-10-14

  Statistics: 210

• PLN MOBILE APPLICATION PROMOTION STRATEGY IN FINANCIAL TRANSACTIONS AT PT. PLN (PERSERO) CUSTOMER SERVICE UNIT OF MEMPAWAH CITY

  Marwaji , R. Luki Karunia , Rahayu

  4251-4256

  2025-11-14

  Statistics: 606

• THE INFLUENCE OF NEW WAVE MARKETING 5A ON CONSUMER DECISIONS (Consumer Behavior Study at PT. Pegadaian Syariah, Lhokseumawe City Branch)

  Fini Nurul Azzara , Adnan , Ikramuddin , Chalirafi

  1099-1106

  2025-06-08

  Statistics: 387

• THE EFFECT OF GREEN MARKETING MIX ON PURCHASE DECISIONS FOR TUPPERWARE PRODUCTS IN EAST ACEH DISTRICT.

  Said Abdillah , Rahmaniar , Chalirafi , Khairina AR

  102-115

  2025-11-17

  Statistics: 530

• THE INFLUENCE OF TRUST, COMMITMENT AND COMMUNICATION ON CUSTOMER RETENTION FOR SUPERMI PRODUCTS IN LHOKSEUMAWE CITY

  Wirdatul Ahya , Heriyana , Adnan , Hamdiah

  291-299

  2024-01-30

  Statistics: 402

• THE INFLUENCE OF EMOTIONAL BRANDING, PERSONAL SELLING AND ELECTRONIC WORD OF MOUTH ON CONSUMER LOYALTY OF VASELINE PRODUCTS

  Fransiska Mariana Unenor , Nadia Sasmita Wijayanti , Yonas F. Riwu

  2265-2274

  2025-08-04

  Statistics: 373

• STRATEGIES FOR INCREASING THE SUPPLY OF INSTANT RED GINGER PRODUCTS BY THE RAJA BAWANG SME

  Mohammad Reyvaldi , Muh. Fahruddin Nurdin

  3672-3676

  2025-09-29

  Statistics: 333

• STRATEGY TO INCREASE ANNUAL PREMIUM EQUIVALENT (APE) FROM BANCASSURANCE PRODUCTS AT BCA REGIONAL OFFICE V MEDAN

  Pinta Serli Waty Lumban Toruan , Nazaruddin , Meilita Tryana Sembiring

  391-394

  2025-01-27

  Statistics: 558

• INTERNATIONAL BUSINESS MARKETING IN FRANCE, INDONESIA, INDIA AND CHINA

  Rico Nur Ilham , Hotma Nababan , Putri Nabilla , Dinda Putri Salsabila

  561-567

  2023-08-16

  Statistics: 364