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• THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON PURCHASE DECISIONS ON ADES PACKAGED DRINKING WATER (AMDK) (Case Study: On Students of the Faculty of Economics and Business, Universitas Malikussaleh)

  Putri Minda Sari , Halida Bahri , Jullimursyida , Agustinawati

  12-20

  2024-12-24

  Statistics: 348

• THE EFFECT OF PRODUCT REVIEWS, TRUST, AND PRICE ON PURCHASE DECISIONS IN THE TIKTOKSHOP MARKETPLACE ON MALIKUSSALEH UNIVERSITY STUDENTS

  Rini Maulinda , Heriyana , Siti Maimunah , M. Subhan

  1976-1983

  2024-10-14

  Statistics: 373

• FACTORS AFFECTING THE PURCHASE PRICE OF GAYO ARABICA COFFEE BEANS (CASE STUDY OF BAITUL QIRADH BABURRAYAN COOPERATIVE)

  Mulya Rizka , Devi Agustia

  476-481

  2023-08-05

  Statistics: 425

• THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON NIVEA PRODUCT PURCHASE DECISIONS (CASE STUDY AT SMAN I PINTU POHAN MERANTI)

  Wenny Widiyawati Simangunsong , Yuni Syahputri

  744-750

  2025-05-04

  Statistics: 266

• THE INFLUENCE OF CELEBRITY ENDORSEMENT, BRAND IMAGE, PRODUCT INNOVATION AND PRICE SUITABILITY ON PURCHASING INTEREST OF GENERATION Z CONSUMERS IN SCARLETT PRODUCTS (STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY USERS

  Muhammad Whasil Mufti Ulwan , Rusydi , Adnan , T. Edyansyah

  984-990

  2024-05-12

  Statistics: 514

• THE INFLUENCE OF BRAND IMAGE, PRICE DISCOUN, PACKAGE BONUSES AND PRODUCT QUALITY ON BUYING IMPULSE IN ORIFLAME PRODUCTS

  Cut Annisa Sabilla , Munandar , Syamsul Bahri , Jullimursyida

  1462-1475

  2024-08-14

  Statistics: 405

• ETHEREUM CRYPTOCURRENCY PRICE MOVEMENT PREDICTION SYSTEM USING TRIPLE EXPONENTIAL SMOOTHING METHOD

  Novianda , Munawir , Lia Fauziana

  921-939

  2022-12-24

  Statistics: 232

• FACTORS THAT INFLUENCE BRAND SWITCHING BEHAVIOR OF TRI MOBILE CARD USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY

  M. Syariful Alam , Khairina AR , Ikramuddin , M.Subhan

  76-88

  2025-11-17

  Statistics: 557

• THE INFLUENCE OF PRODUCT QUALITY, PRODUCT DESIGN AND PRICE ON THE DECISION TO PURCHASE BOGO RETRO CLASSIC HELMETS AMONG MANAGEMENT STUDYPROGRAM STUDENTS FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY

  Uli Artha Manullang , T. Edyansyah , Adnan , Muchsin

  220-228

  2024-01-14

  Statistics: 335

• ETHEREUM CRYPTOCURRENCY PRICE MOVEMENT PREDICTION SYSTEM USING TRIPLE EXPONENTIAL SMOOTHING METHOD

  Lia Fauziana Fauziana

  515-536

  2022-09-28

  Statistics: 133

• THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND ELECTRONIC WORD OF MOUTH ON EMINA PRODUCT PURCHASE DECISIONS (Case Study on UNPAB Management Study Program Students Class of 2020)

  Nita Salsabila , Annisa Sanny

  937-948

  2024-04-24

  Statistics: 588

• THE EFFECT OF BRAND IMAGE, BRAND TRUST AND PRICE ON CUSTOMER LOYALTY OF INDOMIE INSTANT NOODLE PRODUCTS FEB STUDENTS OF MALIKUSSALEH UNIVERSITY

  Durrah Safira , Halida Bahri , Naufal Bachri , Rusydi Abubakar

  1-7

  2025-11-17

  Statistics: 606

• IMPACT OF GROSS DOMESTIC PRODUCT, DOMESTIC PRICE AND EXCHANGE RATES ON INDONESIA’S MANGOSTEEN EXPORTS TO UNITED ARAB EMIRATES

  Rianta Chen Yohana Manik , Holpu Ronal Ambarita

  918-926

  2025-05-28

  Statistics: 222

• THE INFLUENCE OF TASTE, PRICE AND LOCATION ON PURCHASING DECISIONS AT AA SEBLAK STALL IN TEBING TINGGI CITY

  Nila Sahliana , Tiara Afrillia , Ari Syahputra , Frederik Rudy Sentosa Rajagukguk

  1655-1663

  2025-07-10

  Statistics: 213

• THE INFLUENCE OF PRICES, PROMOTIONS AND SECURITY ON SHOPEE ONLINE STORE PURCHASING DECISIONS (Case Study of Management Students at Universitas Malikussaleh)

  Sabitah Fina , Khairina AR , Heriyana , Siti Maimunah

  1651-1657

  2024-09-30

  Statistics: 429

• THE INFLUENCE OF PRODUCT QUALITY, PRICE AND PROMOTION ON CONSUMER LOYALTY TO LUWAK WHITE KOFFIE COFFEE PRODUCTS IN LHOKSEUMAWE CITY

  Hafidh

  629-634

  2025-03-30

  Statistics: 211

• THE INFLUENCE OF STORE ATMOSPHERE SERVICE QUALITY AND PRICES ON CONSUMER SATISFACTION AT KENZIE SUPERMARKET IN SELESAI SUBDISTRICT LANGKAT REGENCY

  Fayza Yovania Br Sembiring , Rahmaniar , Ikramuddin , Khairina AR

  2060-2067

  2024-11-12

  Statistics: 686

• WHAT DRIVES SHOPEEFOOD PURCHASES? EXPLORING THE ROLE OF SERVICE QUALITY, PROMOTION, PRICE, AND BRAND IMAGE IN SAMARINDA CITY

  Umi Zunaidah , Devina Vionita , Renita Kawuryan , Armini Ningsih , Rusliansyah

  2024-2029

  2025-08-01

  Statistics: 150

• INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON THE PURCHASE DECISION OF IPHONE HDC (HANDPHONE COPY DRAW) TO STIE DEVELOPMENT STUDENTS

  Benhart Nainggolan , Rodi Syafrizal

  501-507

  2023-08-11

  Statistics: 246

• MARKETING MIX IN LOCAL MINIMARKETS CREATES PURCHASE DECISIONS AND HAS IMPLICATIONS FOR CUSTOMER SATISFACTION

  Syamsul Bahri

  680-692

  2025-12-25

  Statistics: 446

• THE INFLUENCE OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON CUSTOMER SATISFACTION ON USE JUANG JEK IN BIREUEN CITY

  Tasya Dara Fonna , Ikramuddin , Widyana Verawaty Siregar , Halida Bahri

  54-63

  2024-12-24

  Statistics: 526

• THE EFFECT OF PRICE, LOCATION, AND SERVICE QUALITY ON REPEAT PURCHASE DECISIONS IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) FESTALS ON SUNDAY ACTIVITIES IN LHOKSEUMAWE CITY

  Maryana Br Manik , Mohd. Heikal , Rusydi Abubakar , Ikramuddin

  3360-3370

  2025-08-30

  Statistics: 228

• THE EFFECT OF PRICE, BRAND IMAGE AND PRODUCT QUALITY ON REALME SMARTPHONE PURCHASE DECISIONS AMONG THE PEOPLE OF EAST ACEH DISTRICT

  Irvan Saputra , Khairina AR , Widyana Verawaty Siregar , T. Edyansyah

  3448-3458

  2025-09-20

  Statistics: 313

• THE EFFECT OF PRODUCT DESIGN, PRICE, AND PROMOTION ON IMPULSIVE BUYING OF THE ORIGINOTE PRODUCTS IN TIKTOK SHOP

  Sri Sauzi Amalia , Muchsin , Mohd. Heikal , Sapna Biby

  2361-2369

  2025-08-16

  Statistics: 367

• ANALYSIS OF THE RELATIONSHIP OF PRODUCT QUALITY, SERVICE QUALITY, PRICES AND PROMOTIONS ON BUYING DECISION (STUDY AT NINE WALI MEDAN SHOPS)

  Ramadhan Nurmuhammad , Endang Sulistya Rini , Amrin Fauzi

  183-193

  2024-01-12

  Statistics: 253