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• THE INFLUENCE OF CELEBRITY ENDORSEMENT, BRAND IMAGE, PRODUCT INNOVATION AND PRICE SUITABILITY ON PURCHASING INTEREST OF GENERATION Z CONSUMERS IN SCARLETT PRODUCTS (STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY USERS

  Muhammad Whasil Mufti Ulwan , Rusydi , Adnan , T. Edyansyah

  984-990

  2024-05-12

  Statistics: 580

• ANALYSIS OF CUSTOMER SERVICE QUALITY USING THE SERVICE QUALITY DATA METHOD AT BARAT LASE BARBERSHOP

  David Krisman Hulu , Nita Marikena

  320-329

  2025-12-10

  Statistics: 636

• THE EFFECT OF RISK PERCEPTION ON ATTITUDE, SUBJECTIVE NORM, AND INTENTION TO HOARD FOOD DURING THE COVID-19 PANDEMIC IN SURABAYA

  Ansell Cohen Harjono , Margaretha Ardhanari

  370-381

  2025-12-03

  Statistics: 278

• THE EFFECT OF DIGITAL MARKETING ON CONSUMER PURCHASE INTENTION THROUGH BRAND TRUST AND CUSTOMER ENGAGEMENT: A SEM-PLS ANALYSIS OF FOOD-RELATED SMES IN PONTIANAK

  Magdalena Depriyani

  2305-2313

  2026-04-12

  Statistics: 508

• THE INFLUENCE OF SERVICE QUALITY ON PURCHASING DECISIONS AT RICHEESE FACTORY IN LHOKSEUMAWE CITY

  Putri Rahmadhini , Nursakinah Ritonga , Sufi , Nursanjaya , Lisa Iryani

  561-569

  2025-02-28

  Statistics: 340

• THE INFLUENCE OF NEW WAVE MARKETING 5A ON CONSUMER DECISIONS (Consumer Behavior Study at PT. Pegadaian Syariah, Lhokseumawe City Branch)

  Fini Nurul Azzara , Adnan , Ikramuddin , Chalirafi

  1099-1106

  2025-06-08

  Statistics: 340

• THE INFLUENCE OF ADVERTISING, BRAND IMAGE, AND PRICE ON CONSUMER LOYALTY OF HM SAMPOERNA CIGARETTES IN THE PEOPLE OF LHOKSEUMAWE

  Muhammad Yani Fadhil , Halida Bahri , Rusydi Abubakar , Muchsin

  8-16

  2025-11-17

  Statistics: 493

• DETERMINE THE EFFECT OF PRICE PERCEPTIONS, CONSUMERS, AND BRAND IMAGE ON BRAND BEHAVIOR ON BEAT MOTORCYCLE BRAND USERS IN BIREUEN DISTRICT

  Ulia Fitri , Julimursyida , Adnan , T. Edyansyah

  855-861

  2024-04-09

  Statistics: 381

• THE ROLE OF SOCIAL MEDIA AS A MEANS OF TOURISM PROMOTION IN NORTH SUMATRA PROVINCE

  Pantas H Silaban , Arlinton Nainggolan , Remina Sinaga , Priska Maria Gultom , Hamonangan Simamora

  277-286

  2022-05-29

  Statistics: 441

• URGENCY CERTIFICATION HALAL FOR MSMEs FOOD AND DRINK AMONG THE MUSLIM COMMUNITY OF BANGKA BELITUNG: BETWEEN NEEDS AND FORMALITY

  Ahmad Fauzi , Achmad

  3380-3389

  2025-09-08

  Statistics: 403

• PERFORMANCE IMPROVEMENT ANALYSIS OF THE 35,000 MSME FAMILY CHIK TOSEBAR DEVELOPMENT

  Muhammad Nassa Ie , Muhammad Thoriq Al-Khairiri , Isra Jannah Yanti Zai , Khairil Anwar , Saharuddin

  957-964

  2022-01-30

  Statistics: 266

• CONSUMER PREFERENCES IN MAKING DECISIONS TO PURCHASE TRADITIONAL SNACKS AT TENANK CAFE, MEDAN CITY

  Nasfia Arsila Nisa , Agustinawati , Lisa Iryani , Sufi , Nursakinah Ritonga

  197-208

  2025-01-03

  Statistics: 328

• PURCHASE INTEREST MEDIATES THE INFLUENCE OF SOCIAL MEDIA, PRICE PERCEPTION, SERVICE QUALITY ON PURCHASE DECISIONS (Case Study on Consumers of CV Catering Nyonya Warti Buleleng)

  I Gusti Ayu Agung Mitha Saritha Dian Ajnya , Putu Dyah Permatha Korry

  3267-3280

  2026-05-24

  Statistics: 82

• THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON NIVEA PRODUCT PURCHASE DECISIONS (CASE STUDY AT SMAN I PINTU POHAN MERANTI)

  Wenny Widiyawati Simangunsong , Yuni Syahputri

  744-750

  2025-05-04

  Statistics: 296

• THE EFFECT OF COMFORT AND SERVICE QUALITY OF HIJRAH STORE BRANCH II ON CONSUMER LOYALTY IN LHOKSEUMAWE CITY

  Nurul Alya Fahzila , Sufi , Agustinawati

  2972-2978

  2025-08-24

  Statistics: 367

• FACTORS THAT INFLUENCE BRAND SWITCHING BEHAVIOR OF TRI MOBILE CARD USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY

  M. Syariful Alam , Khairina AR , Ikramuddin , M.Subhan

  76-88

  2025-11-17

  Statistics: 636

• THE INFLUENCE OF BRAND IMAGE AND STORE ATMOSPHERE ON CONSUMER PURCHASE INTEREST OF KOPI PETIK JL.PEMBANGUNAN KM.12

  Rio Fahmi Huseini Ritonga , Riza Fanny Meutia , Hery Syahrial , Nindya Yunita

  671-677

  2025-04-20

  Statistics: 348

• THE INFLUENCE OF CUSTOMER EXPERIENCE VALUES ON LOYALTY TO MAKE OVER COSMETIC PRODUCTS IN THE PANTON LABU CITY COMMUNITY, NORTH ACEH REGENCY

  Rina Dara , T. Edyansyah , Rusydi , Syamsul Bahri , Muhammad Roni

  1036-1045

  2025-06-08

  Statistics: 342

• THE INFLUENCE OF SERVICE QUALITY ON CONSUMER SATISFACTION AT THE GANDA BAKERY IN PEMATANG SIANTAR

  Dian Pertiwi , Mariyudi , Adnan , Heriyana

  469-475

  2024-02-25

  Statistics: 381

• THE INFLUENCE OF PRICE, PRODUCT QUALITY AND WORD OF MOUTH ON THE DECISION PURCHASE OF COFFEE PIE PRODUCTS AT TAKENGON CENTRAL ACEH

  Rahma Yanti Br Damanik , Mariyudi , Adnan , Khairina AR

  1709-1714

  2024-09-30

  Statistics: 488

• THE IMPACT OF BARCODE TECHNOLOGY ON CONSUMER BEHAVIOR IN PURCHASING FUEL: A STUDY OF EFFICIENCY AND EFFECTIVENESS

  Edi Sumatirta , Irsyad Thalib Abdillah , Febri Ana

  3480-3484

  2025-09-17

  Statistics: 595

• THE EFFECT OF RELIGIOSITY AND BRAND LOYALTY ON PURCHASE DECISIONS (Case Study at Aurel Hijab Shop in Lhokseumawe City)

  Wilda Khaira , Yulius Dharma , Fuadi , Agustinar , Munardi

  1097-1105

  2025-12-25

  Statistics: 195

• PRODUCT INNOVATION AND DIGITAL MARKETING STRATEGIES IN ICED TEA BUSINESSES TO ATTRACT MILLENNIAL CONSUMERS

  Adam Julpahmi , Muhammad Galang Arraji , Kyla Putri Ardelia , Tia Nabila , Muhammad Riyadhul Alifia , Kansha Dwi Nuraini , Alfito Anhar , Abu Naim

  1670-1673

  2025-07-21

  Statistics: 203

• EFFECT OF USER CONVENIENCE, TRUST AND SECURITY INSTAGRAM SOCIAL MEDIA ON CONSUMER BUYING INTERESTFOR STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MALIKUSSALEH

  Vena Mauliza , T. Edyansyah , Heriyana , Rusydi

  1645-1650

  2024-09-30

  Statistics: 531

• ANALYSIS OF THE INFLUENCE OF SUPPLY CHAIN PERFORMANCE & CONSUMER ASSESSMENTON THE COMPETITIVENESS OF MIE GACOAN MSMES

  Edi Wahyu Wibowo , Muhamad Wildan H

  2302-2306

  2025-05-15

  Statistics: 304