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• THE EFFECT OF PRODUCT QUALITY, PRODUCT DESIGN AND PRICE ON THE PURCHASING DECISION OF YAMAHA FILANO MOTORCYCLES IN THE LHOKSEUMAWE CITY COMMUNITY

  T. Edyansyah , Heriyana , Khairina AR , Rico Nur Ilham , Muhammad Roni

  3929-3938

  2026-06-08

  Statistics: 84

• THE INFLUENCE OF PRODUCT QUALITY, PRODUCT DESIGN AND PRICE ON THE DECISION TO PURCHASE BOGO RETRO CLASSIC HELMETS AMONG MANAGEMENT STUDYPROGRAM STUDENTS FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY

  Uli Artha Manullang , T. Edyansyah , Adnan , Muchsin

  220-228

  2024-01-14

  Statistics: 376

• INFLUENCE OF PRICE, PRODUCT DESIGN, PRODUCT QUALITY, AND BRAND IMAGE ON PURCHASING DECISIONS VENTELA SHOES FOR STUDENTS FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MALIKUSSALEH

  Rabiatul Auliza , Hamdiah , Heriyana , Muchsin

  2180-2189

  2024-11-24

  Statistics: 400

• THE EFFECT OF PRODUCT DESIGN, PRICE, AND PROMOTION ON IMPULSIVE BUYING OF THE ORIGINOTE PRODUCTS IN TIKTOK SHOP

  Sri Sauzi Amalia , Muchsin , Mohd. Heikal , Sapna Biby

  2361-2369

  2025-08-16

  Statistics: 489

• PRODUCT STRATEGY, BRAND EQUITY, AND SERVICE QUALITY EFFECTS ON PURCHASE INTENTION AMONG LINOW LAKE TOURISTS

  Silvya Lefina Mandey , Victor Paskah Kalawat Lengkong , Jenny Emma Agustin Kandou

  1187-1193

  2026-01-31

  Statistics: 611

• DESIGN OF LOCAL TUBER PROCESSING PLANTS BASED ON GREEN TECHNOLOGY: ENERGY EFFICIENCY AND WORK SAFETY STUDY

  Yoedi Wicaksono

  2747-2753

  2025-04-29

  Statistics: 509

• DEVELOPMENT OF POWTOON-BASED LEARNING MEDIA ON CAPITAL MARKET MATERIAL FOR GRADE X OF STATE HIGH SCHOOL 1 ALALAK

  Umi Hani , Mahmudah Hasanah , Baseran Nor , Alfi Fadhilah Hakim Harahap

  3747-3751

  2025-10-14

  Statistics: 216

• CONSUMER PERCEPTION ANALYSIS OF HERBAVITA: A FUNCTIONAL READY-TO-DRINK SPICE BEVERAGE BASED ON LOCAL WISDOM IN SOUTH LAMPUNG

  Tyasto Prima Ahmadi , Aevita Ainun Niha , Lenggo Geni Katlin Jambak , Yulia Puspita Sari

  2007-2008

  2025-07-27

  Statistics: 800

• HOW INFLUENCERS AND ONLINE CUSTOMER REVIEWS SHAPE REPURCHASE INTENTION IN FAST-FOOD MSMES: THE MEDIATING ROLE OF CUSTOMER TRUST AND THE MODERATING ROLE OF PRODUCT INVOLVEMENT

  Rizma Fauziyah , Agus Hermawan , Madziatul ChuriyMala

  5809-5828

  2026-08-10

  Statistics: 18

• BUILDING CUSTOMER LOYALTY FOR USERS OF KENCANA TRUSS LIGHT STEEL PRODUCTS IN BALI PROVINCE

  I Putu Yoga Adi Pratama , Ida Bagus Raka Suardana

  5895-5913

  2026-08-08

  Statistics: 26

• EVALUATING ALTERNATIVE PRODUCTION STRATEGIES FOR CLAMP SADDLE PRODUCTS TO IMPROVE PROFITABILITY: A CASE STUDY OF PT SENTRA PIPA NUSANTARA

  Adityo Ramadhan , Gatot Yudoko

  4915-4954

  2026-07-25

  Statistics: 23

• THE INFLUENCE OF BRAND PLACEMENT PRODUCT HAND BODY SCARLETT WHITENING IN KOREA TODAY'S WEBTOON ON BRAND AWARENESS AND PURCHASE INTENTION PRODUCT HAND BODY SCARLETT WHITENING

  Balqis Aurora Ariani , Nurainun , Muchsin , M. Subhan

  1936-1944

  2024-10-14

  Statistics: 518

• STIMULUS-ORGANISM-RESPONSE FACTORS DRIVING IMPULSE BUYING IN LIVE-STREAM SHOPPING ENVIRONMENTS: A SYSTEMATIC REVIEW

  Muhammad Rezaldi

  339-349

  2025-12-21

  Statistics: 741

• STRATEGIES FOR INCREASING THE SUPPLY OF INSTANT RED GINGER PRODUCTS BY THE RAJA BAWANG SME

  Mohammad Reyvaldi , Muh. Fahruddin Nurdin

  3672-3676

  2025-09-29

  Statistics: 332

• DEVELOPMENT OF GOOGLE SITES-BASED LEARNING MEDIA INTEGRATED WITH PROJECT-BASED LEARNING FOR CATHOLIC RELIGIOUS EDUCATION

  Lenni Sitanggang , Harun Sitompul , Abdul Hasan Saragih , R. Mursid

  3860-3866

  2026-06-16

  Statistics: 78

• DEVELOPMENT OF A REACT–OBE-BASED VIRTUAL LAB WITH AI INTEGRATION FOR INDONESIAN LANGUAGE LEARNING AMONG COMPUTER SCIENCE STUDENTS

  Rizki Fadila Nasution , Endra Ary Prasasty Marpaung , Endra Ary Prasasty Marpaung , Wira Apriani , Defan Syahputra , Allya Dwi Cantika

  6357-6368

  2026-09-06

  Statistics: 0

• DEVELOPING AN INTERACTIVE LANDING PAGE TO INCREASE CONSUMER BUYING INTEREST IN VARIOUS FLAVORED RICE BALL PRODUCTS

  Martin Hari Purwadi , Agus Aulia Primanda , Asep Wasid , Debi Irawan , Febriansyah Ramadhan

  971-976

  2025-05-28

  Statistics: 330

• The Influence of Trust, Customer Satisfaction, and Promotion on Brand Loyalty of Samsung Smartphones: Case Study on Students of the Faculty of Economics and Business, Universitas Malikussaleh

  Sylfiyatul Hulfa Zalza , Samsul Bahri , Adnan , Ikramuddin

  3530-3534

  2025-09-20

  Statistics: 327

• DEVELOPMENT OF AN IT INTEGRATED BIOLOGY MODULE BASED ON PAPUAN LOCAL WISDOM ON BIODIVERSITY MATERIAL FOR GRADE X SENIOR HIGH SCHOOL STUDENTS

  Epit H. Magai , Firdaus Daud , Muhiddin Palennari , Rachamaty , Asmawaty Azis

  3753-3762

  2026-06-15

  Statistics: 52

• THE RELATIONSHIP BETWEEN TEACHER TEACHING STYLE AND STUDENTS' LEARNING MOTIVATION IN LEARNING ENGLISH AT TENTH GRADE OF SMA NEGERI 1 SIANTAR PERUMNAS BATU VI

  Gabriella Clarisa Silaban , Yanti Kristina Sinaga , Mungkap Mangapul Siahaan

  3223-3233

  2025-09-05

  Statistics: 394

• THE INFLUENCE OF DIGITAL MARKETING, SOCIAL MEDIA INFLUENCERS, AND DISCOUNTS ON PURCHASE INTENTION OF FASHION PRODUCTS ON THE TIKTOK SHOP PLATFORM AMONG GENERATION Z STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY

  Ikramuddin , Leli Anita , Khairina AR , T. Edyansyah

  1854-1862

  2025-07-27

  Statistics: 766

• PERFORMANCE ANALYSIS OF HORTICULTURE SUPPLY CHAIN MANAGEMENT AT CV.MIRACLE KURNIA FARM KABUPATEN SIDOARJO

  Maulidina Naafilah , Mubarokah , Ika Sari Tondang

  427-438

  2024-01-30

  Statistics: 387

• Public Perceptions And Acceptance Of Ecoenzyme-Based Environmentally Friendly Soap In Lhokseumawe City

  Jannatul Liani , Abdul Malik , Syifa Saputra

  5793-5801

  2026-08-10

  Statistics: 15