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• PURCHASE INTEREST MEDIATES THE INFLUENCE OF SOCIAL MEDIA, PRICE PERCEPTION, SERVICE QUALITY ON PURCHASE DECISIONS (Case Study on Consumers of CV Catering Nyonya Warti Buleleng)

  I Gusti Ayu Agung Mitha Saritha Dian Ajnya , Putu Dyah Permatha Korry

  3267-3280

  2026-05-24

  Statistics: 143

• THE EFFECT OF RISK PERCEPTION ON ATTITUDE, SUBJECTIVE NORM, AND INTENTION TO HOARD FOOD DURING THE COVID-19 PANDEMIC IN SURABAYA

  Ansell Cohen Harjono , Margaretha Ardhanari

  370-381

  2025-12-03

  Statistics: 305

• THE EFFECT OF SERVICE QUALITY, BRAND IMAGE, AND PRICE PERCEPTION ON CUSTOMER SATISFACTION ON J&T BATUPHAT COURIER SERVICES IN LHOKSEUMAWE CITY

  Fathul Rezki Iradha , T. Edyansyah , Adnan , Rusydi

  855-861

  2025-05-21

  Statistics: 595

• THE INFLUENCE OF LIFESTYLE AND WORK ON PERCEPTION OF QUALITY AND ITS IMPLICATIONS ON PEARLY STORE PURCHASE DECISIONS

  Citra Saffanah , Eka Elvira Br. Sinaga , Fitrianingsih , Imelda Mardayanti

  977-986

  2025-05-28

  Statistics: 314

• CONSUMER PERCEPTION ANALYSIS OF HERBAVITA: A FUNCTIONAL READY-TO-DRINK SPICE BEVERAGE BASED ON LOCAL WISDOM IN SOUTH LAMPUNG

  Tyasto Prima Ahmadi , Aevita Ainun Niha , Lenggo Geni Katlin Jambak , Yulia Puspita Sari

  2007-2008

  2025-07-27

  Statistics: 796

• THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON NIVEA PRODUCT PURCHASE DECISIONS (CASE STUDY AT SMAN I PINTU POHAN MERANTI)

  Wenny Widiyawati Simangunsong , Yuni Syahputri

  744-750

  2025-05-04

  Statistics: 300

• THE EFFECT OF SERVICE QUALITY, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISIONS

  Risa Wininda , Rodi Syafrizal , Nursaimatussaddiya

  1155-1165

  2025-06-17

  Statistics: 491

• A LITERATURE STUDY ON THE DETERMINANTS OF BRAND IMAGE

  Tri Waluyo , Resti Hardini , Rahayu Lestari , Kumba Digdowiseiso , Olawole Olanre Fawehinmi

  709-714

  2024-03-02

  Statistics: 299

• ANALYSIS OF CONSUMER PERCEPTIONS IN USING DIGITAL WALLETS

  Fitrianingsih , Winda Clara Hutabarat , Rizka Izmi Nur , Adinda Lubis , Juwita Samaria Manurung

  189-196

  2024-12-28

  Statistics: 263

• CIRCULAR ECONOMY BUSINESS MODELS: THE CRITICAL ROLE OF MARKETING IN SHAPING CONSUMER ACCEPTANCE AND BEHAVIOR

  Arios Zeus Sandry , Lukmanul Hakim , Tibrani

  2462-2469

  2026-04-18

  Statistics: 348

• THE DETERMINANTS OF GREEN PURCHASING BEHAVIOR

  Rahayu Lestari , Resti Hardini , Melati , Kumba Digdowiseiso , Safiek Mokhlis

  686-692

  2024-03-01

  Statistics: 247

• DETERMINE THE EFFECT OF PRICE PERCEPTIONS, CONSUMERS, AND BRAND IMAGE ON BRAND BEHAVIOR ON BEAT MOTORCYCLE BRAND USERS IN BIREUEN DISTRICT

  Ulia Fitri , Julimursyida , Adnan , T. Edyansyah

  855-861

  2024-04-09

  Statistics: 402

• INFLUENCER MARKETING AUTHENTICITY: A MULTI-METHOD STUDY ON FOLLOWER DISCERNMENT AND ITS IMPACT ON PERSUASION KNOWLEDGE

  Samapto , Lukmanul Hakim , Tibrani

  2392-2399

  2026-04-12

  Statistics: 389