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• THE EFFECT OF SERVICE QUALITY AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AND THEIR IMPACT ON CUSTOMER LOYALTY AT MAYO DIET MEDAN CATERING

  Laily Artha Nasution , Paham Ginting , Arlina Nurbaity Lubis

  4352-4356

  2025-10-30

  Statistics: 404

• ANTECEDENTS OF CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY AT SHELL JAKARTA GAS STATION

  Moudy Fitria Respati , Beby Karina Fawzeea , Yeni Absah

  1488-1499

  2025-07-22

  Statistics: 671

• THE EFFECT OF FINANCIAL BENEFITS PERCEPTION ON CUSTOMER LOYALTY WITH BSI BANK CUSTOMER SATISFACTION AS A MEDIATION VARIABLE

  Rico Syahputra , Rahmat Maulidan , Imam Gunanjar , Muhammad Ridwan Verinanda

  456-464

  2025-12-21

  Statistics: 561

• THE INFLUENCE OF SOCIAL MEDIA ADVERTISING, CUSTOMER EXPERIENCE AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AT JK COFFEE & ROASTERY IN BIREUEN REGENCY

  Nurazizah , T. Edyansyah , Naufal Bachri , Rahmaniar

  3103-3111

  2025-09-20

  Statistics: 717

• THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER LOYALTY THROUGH CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

  Murti Sari Dewi , Muji Rahayu

  2601-2608

  2026-04-26

  Statistics: 243

• THE INFLUENCE OF MARKETING COMMUNICATION, CUSTOMER EXPERIENCE, AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION (Case Study on Havana Garden Cafe, Bireuen Regency)

  Sarah Nurfadilla C , M. Subhan , Mariyudi , Teuku Zulkarnaen

  1397-1404

  2025-04-22

  Statistics: 622

• CONTRIBUTION OF MANAGEMENT INFORMATION SYSTEMS IN IMPROVING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN E-BUSINESS THROUGH E-COMMERCE SYSTEMS

  Sri Wahdini , Doni Sutanto , Rayyan Firdaus

  1573-1581

  2025-07-13

  Statistics: 447

• ANALYSIS OF MUUN UMKM MARKETING STRATEGY IN INCREASING BUYING INTEREST AND CUSTOMER SATISFACTION

  Dwi Sagita , Nurul Alya Abdi , Muhammad Faris Al-Muzaki , Egi Utami Jailani , Rusydi Abubakar

  1082-1087

  2025-12-25

  Statistics: 492

• THE EFFECT OF DIGITAL MARKETING ON CONSUMER PURCHASE INTENTION THROUGH BRAND TRUST AND CUSTOMER ENGAGEMENT: A SEM-PLS ANALYSIS OF FOOD-RELATED SMES IN PONTIANAK

  Magdalena Depriyani

  2305-2313

  2026-04-12

  Statistics: 425

• ANALYSIS OF TECHNOLOGICAL COMPETITIVENESS THROUGH MANAGERIAL RELATIONSHIPS AND MARKETING INNOVATION WITH CUSTOMER VALUE INTERVENTION IN THE TELECOMMUNICATIONS INDUSTRY COMPETITION IN INDONESIA WITH STARLINK

  Azizi Hakim Komara

  1999-2009

  2026-03-16

  Statistics: 630

• THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTES ON CUSTOMER LOYALTY ON E-COMMERCE PLATFORMS: THE ROLE OF PURCHASE DECISIONS AS A MEDIATION VARIABLE THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTE ON CUSTOMER LOYALT

  Firdaus Rofiansyah , Saida Zainurossalamia , Wirasmi Wardhani

  3039-3052

  2026-05-13

  Statistics: 0

• THE INFLUENCE OF STORE ATMOSPHERE, LOCATION AND SERVICE QUALITY TO CUSTOMER SATISFACTION OF GRIYA KUPI LHOKSEUMAWE CITY

  Sakinah Tul Marhamah Harahap , T Edyansyah , Muchsin , Ikramuddin

  1954-1959

  2024-10-14

  Statistics: 488

• MARKETING MIX IN LOCAL MINIMARKETS CREATES PURCHASE DECISIONS AND HAS IMPLICATIONS FOR CUSTOMER SATISFACTION

  Syamsul Bahri

  680-692

  2025-12-25

  Statistics: 477

• THE EFFECT OF INFLUENCER CREDIBILITY AND DIGITAL ADVERTISING ON AQUA BRAND PURCHASE DECISIONS WITH SATISFACTION CUSTOMER AS A MODERATING VARIABLE (Case Study of Aqua Instagram Followers)

  Dedy Dwi Arseto

  545-553

  2023-08-13

  Statistics: 182

• THE EFFECT OF SERVICE QUALITY ON CUSTOMER LOYALTY WITH SATISFACTION AS AN INTERVENING VARIABLE ON SPIRITUAL TOURISM SALIB KASIH TARUTUNG

  Swisiena Simorangkir , Ahmad Azmi

  1059-1066

  2024-05-18

  Statistics: 320

• EXPLORING HOW CUSTOMER SATISFACTION MEDIATES THE IMPACT OF SERVICE QUALITY, PRICING, AND PROMOTION ON LOYALTY AMONG PRODUCTIVE-AGE CONSUMERS: A CASE STUDY AT XYZ CLINIC IN BANJARMASIN

  Kleofas Sumaler , Dadan Abdul Aziz Mubarok

  2247-2255

  2025-08-04

  Statistics: 445

• THE EFFECT OF TRUST, PRICE, AND EASE OF TRANSACTION ON BUYING INTEREST AND THEIR IMPLICATIONS ON PURCHASE DECISIONS STUDY PT. INDONESIA MAYBANK FINANCE ONLINE CUSTOMER

  Felix Sundah , Melitina Tecoalu , Soegeng Wahyoedi

  431-442

  2022-08-31

  Statistics: 420

• THE MEDIATING ROLE OF EMPLOYEE ENGAGEMENT IN THE RELATIONSHIP BETWEEN WORK-LIFE BALANCE, JOB SATISFACTION, AND EMPLOYEE PERFORMANCE: EVIDENCE FROM AMANDA KALIMANTAN BROWNIES

  Siti Rabiah , Saida Zainurossalamia , Wirasmi Wardhani

  3158-3167

  2026-05-13

  Statistics: 0

• THE ROLE OF ENTREPRENEURIAL ORIENTATION AND MARKETING PERFORMANCE IN MAINTAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN COFFEE SHOPS IN MEDAN

  Dona Tri Ardillah , Bunga Aditi , Sunaryo

  3534-3560

  2025-09-20

  Statistics: 511

• THE EFFECT OF ONLINE ADVERTISING (ONLINE ADVERTISING) ON CONSUMER BUYING INTEREST IN BUYING APPLICATIONS ONLINE WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE (Case Study on Students of the Faculty of Economics and Business, Malikussaleh University)

  Asy'Ari Nisfullah , Armianto , Nazaina*

  29-38

  2021-12-26

  Statistics: 486