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• THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER BUYING INTEREST IN THE HALUA SRI LANGKAT CANDY BUSINESS IN NORTH SUMATERA

  Aina Salsabila Qarnain Br. Bangun , Maisyura , Riyandhi Praza , Sufi , Nursanjaya

  542-550

  2025-02-28

  Statistics: 387

• OPTIMIZING ORGANIZATIONAL RESILIENCE: A LITERATURE REVIEW ON THE ROLE OF HUMAN RESOURCE MANAGEMENT

  Dessy Mita Mariana Malau , Muammar Khaddafi , Irawati , Edy Purnomo , M. Oscar , Chikmah Dona Sunita , Rayessandi , Erni Lubis , Syamsudin , Katherine

  364-373

  2024-02-05

  Statistics: 292

• MANAGEMENT INFORMATION SYSTEM AS A SUPPORT BUSINESS STRATEGY IN THE DIGITAL ERA

  Rizki Zaskiyah Daulay , Elke Dwi Soraya , Rayyan Firdaus

  1590-1597

  2025-07-13

  Statistics: 236

• MANAGEMENT INFORMATION SYSTEM DEVELOPMENT STRATEGY TO SUPPORT DIGITAL TRANSFORMATION IN BUSINESS ORGANIZATIONS

  Rikeniateni , Ryan Fahlevi , Rayyan Firdaus

  1598-1602

  2025-07-13

  Statistics: 257

• ANALYSIS OF DIGITAL MARKETING STRATEGY AND GOVERNMENT SUPPORT TOWARDS THE IMPROVEMENT OF THE CREATIVE ECONOMY IN DESTINATIONS LAKE TOBA TOURISM

  Bunga Aditi

  652-662

  2025-04-05

  Statistics: 258

• A LITERATURE STUDY ON DIGITAL MARKETING STRATEGIES IN INCREASING SALES

  Suadi Sapta Putra , Resti Hardini , Rahayu Lestari , Kumba Digdowiseiso , Juhaizi Mohd Yusof

  699-708

  2024-03-02

  Statistics: 507

• THE INFLUENCE OF DIGITAL MARKETING, MARKETING INNOVATION AND BUSINESS COMPETITIVENESS ON THE PERFORMANCE OF WOMEN'S MSMES IN BIREUEN DISTRICT

  Rizkina Putri Mahmuddin , Ikramuddin , Jullimursyida , Naufal Bachri

  1011-1022

  2025-06-08

  Statistics: 553

• DIGITALIZATION OF MSMES: UTILIZING SOCIAL MEDIA AS A MARKETING TOOL

  Asnimar

  3688-3692

  2025-10-02

  Statistics: 406

• THE EFFECT OF DIGITAL MARKETING ON CONSUMER PURCHASE INTENTION THROUGH BRAND TRUST AND CUSTOMER ENGAGEMENT: A SEM-PLS ANALYSIS OF FOOD-RELATED SMES IN PONTIANAK

  Magdalena Depriyani

  2305-2313

  2026-04-12

  Statistics: 424

• THE EFFECT OF WORK COMMITMENT, DOWNSIZING, ROLE AMBIGUITY ON EMPLOYEE PERFORMANCE MODERATED BY DIGITAL INVOLVEMENT IN BKKBN REPRESENTATIVES NORTH SUMATRA PROVINCE

  Yohanna Yunitha Simangunsong , Rita F. Dalimunthe , Parapat Gultom

  36-40

  2023-12-17

  Statistics: 325

• THE INFLUENCE OF DIGITAL MARKETING, SOCIAL MEDIA INFLUENCERS, AND DISCOUNTS ON PURCHASE INTENTION OF FASHION PRODUCTS ON THE TIKTOK SHOP PLATFORM AMONG GENERATION Z STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY

  Ikramuddin , Leli Anita , Khairina AR , T. Edyansyah

  1854-1862

  2025-07-27

  Statistics: 619

• THE EFFECT OF TECHNOSTRESS ON STUDENTS' ACCEPTANCE OF DIGITAL CURRICULUM

  Fitri Ramadhani Purnomo , Muthiah Fahria , Nayla Alvira Damayanti , Zahwa Praditha Eka Suci , Rizqi Surya Saputra , Santi Putriani

  4026-4035

  2025-11-16

  Statistics: 293

• COMPARISON OF INDONESIAN AND MALAYSIAN STUDENT ENTREPRENEURSHIP STUDIES: A MANAGEMENT AND ACCOUNTING PERSPECTIVE

  Vivi Oxana Putri , Marsaulina Sirait , Della Aureliya , Hafizah Khaira Nasution , Ginta Puspita , Etriyani Karolina Br Sembiring , Miftahul Jannah , Eliza Rusliana Br Harahap , Anisa , Annisa Sanny , Ayu Kurnia Sari , Noni Ardi

  1674-1679

  2025-07-21

  Statistics: 441

• THE INFLUENCE OF DIGITAL MARKETING, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISION AT THE RURI CONVECTION HOUSE INDUSTRY IN PUNTEUT LHOKSEUMAWE CITY

  Azmiatun , Nurainun

  246-255

  2024-01-29

  Statistics: 227

• FLORIST'S MSME MARKETING STRATEGY IN INCREASING SALES AND BUSINESS COMPETITIVENESS

  Suryani Lubis , Marina , Muhammad Ibrahim , Ariful Maulana , Amru Usman

  1076-1080

  2026-01-25

  Statistics: 267

• IMPLEMENTATION OF A CLOUD-BASED ACCOUNTING INFORMATION SYSTEM TO IMPROVE FINANCIAL TRANSPARENCY OF MSMES IN TANGERANG REGENCY

  Sapriyadi , Abu Naim , Purwani Husodo , Annisa Risqi Sulistya Kusuma Wardhani , Siti Fatimatul Zuhro , Rina Ambarwati , Ervina Yennie Permanningrum , Andika Mugi Gumilang , Fery Updi , Adam Zulfahmi

  3972-3978

  2025-10-28

  Statistics: 295

• ANALYSIS OF MARKETING STRATEGIES AND BUSINESS OPPORTUNITIES FOR TRADITIONAL ES KUWUT AMONG THE MILLENNIAL GENERATION

  Alyssa Indriani , Dini Nur Hidayah , Aditiya Nugroho , Biyan Imtiyaz Syafi Abdillah , Herdaffa Parama Putra , Hilmy Faiz Abdillah , Abu Naim7

  1721-1726

  2025-07-15

  Statistics: 374

• DESIGN AND DEVELOPMENT OF A GEMINI 2.0 FLASH-BASED CHATBOT FOR ANALYZING TRANSACTION DATA OF GRAB MSME PARTNERS

  Lianawati Suwito , Sayekti Harits Suryawan , Hendra Saputra

  1890-1902

  2026-02-28

  Statistics: 653

• FINANCIAL LITERACY AND PERCEIVED EASE OF QRIS USE IN THE CASHLESS ERA

  Indra Yani , Catur Fatchu Ukhriyawati , Rizki Eka Putra

  2863-2870

  2026-05-02

  Statistics: 9

• THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE, PERSONALIZED MARKETING, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY (Case Study on the Spotify Digital Music Platform)

  Ulya Alfandi , Jullimursyida , Mariyudi , Adnan

  3539-3553

  2025-09-20

  Statistics: 606

• THE EVOLUTION OF CUSTOMER EXPERIENCE (CX) CONSTRUCT: AN INTEGRATIVE CONCEPTUAL FRAMEWORK

  Rahayu Syahputri , Lukmanul Hakim , Dahrul Aman Harahap

  2221-2228

  2026-04-09

  Statistics: 472

• CIRCULAR ECONOMY BUSINESS MODELS: THE CRITICAL ROLE OF MARKETING IN SHAPING CONSUMER ACCEPTANCE AND BEHAVIOR

  Arios Zeus Sandry , Lukmanul Hakim , Tibrani

  2462-2469

  2026-04-18

  Statistics: 314

• STRATEGY OF TARU JURUG SURAKARTA ZATAN REGIONAL PARK IN INCREASING REGIONAL ORIGINAL REVENUE THROUGH IMPLEMENTATION OF GOOD CORPORATE GOVERNANCE

  Achmad Syukri Prihanto , Adji Suradji Muhammad

  2246-2254

  2026-04-11

  Statistics: 139

• CONTRIBUTION OF MANAGEMENT INFORMATION SYSTEMS IN IMPROVING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN E-BUSINESS THROUGH E-COMMERCE SYSTEMS

  Sri Wahdini , Doni Sutanto , Rayyan Firdaus

  1573-1581

  2025-07-13

  Statistics: 442

• ANALYSIS OF MUUN UMKM MARKETING STRATEGY IN INCREASING BUYING INTEREST AND CUSTOMER SATISFACTION

  Dwi Sagita , Nurul Alya Abdi , Muhammad Faris Al-Muzaki , Egi Utami Jailani , Rusydi Abubakar

  1082-1087

  2025-12-25

  Statistics: 491