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• THE EFFECT OF PRICE DISCOUNT, HEDONIC SHOPPING MOTIVATION, AND SHOPPING LIFESTYLE ON IMPULSE BUYING OF FASHION PRODUCTS ON SHOPEE LIVE (CASE STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH )

  Adnan , Dara , Naufal Bachri , T.Edyansyah

  2052-2059

  2024-11-12

  Statistics: 618

• ANALYSIS OF FACTORS IMPULSIVE BUYING (Case Study in Suzuya Lhokseumawe Mall)

  Adnan , Desi Ariani Rahayu , Siti Maimunah , T. Edyansyah

  263-270

  2024-01-30

  Statistics: 361

• THE INFLUENCE OF DIGITAL MARKETING, SOCIAL MEDIA INFLUENCERS, AND DISCOUNTS ON PURCHASE INTENTION OF FASHION PRODUCTS ON THE TIKTOK SHOP PLATFORM AMONG GENERATION Z STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY

  Ikramuddin , Leli Anita , Khairina AR , T. Edyansyah

  1854-1862

  2025-07-27

  Statistics: 666

• THE INFLUENCE OF SERVICE QUALITY, STORE ATMOSPHERE, AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION OF FASHION PRODUCTS AT MECCA GALLERY STORE MATANGKULI

  Asfiani Rizkina , Halida Bahri , Ikramuddin , M. Subhan

  701-707

  2025-05-04

  Statistics: 317

• THE EFFECT OF SHOPEE LIVE FEATURES AND INFORMATION QUALITY ON ONLINE IMPULSIVE BUYING OF FASHION PRODUCTS (CASE STUDY ON STUDENTS AS E-COMMERCE CUSTOMERS SHOPEE AT THE FACULTY OF ECONOMICS AND BUSINESS)

  Syahrul Hidayat , Khairina AR , Jullimursyida , Halida Bahri

  2023-2032

  2024-10-27

  Statistics: 500

• THE EFFECT OF PERCEIVED QUALITY, PERCEIVED SACRIFICE, AND PERCEIVED VALUE ON SATISFACTION WINZA FASHION BOUTIQUE CUSTOMERS (CASE STUDY OF WINZA FASHION BOUTIQUE CUSTOMERS IN DELITUA DISTRICT)

  Amelia , Arief Hardian , Rukmini , Melisa Zuriani Hasibuan

  3864-3874

  2025-10-28

  Statistics: 283

• THE INFLUENCE OF PRICES, PROMOTIONS AND SECURITY ON SHOPEE ONLINE STORE PURCHASING DECISIONS (Case Study of Management Students at Universitas Malikussaleh)

  Sabitah Fina , Khairina AR , Heriyana , Siti Maimunah

  1651-1657

  2024-09-30

  Statistics: 444

• THE EFFECT OF COMFORT AND SERVICE QUALITY OF HIJRAH STORE BRANCH II ON CONSUMER LOYALTY IN LHOKSEUMAWE CITY

  Nurul Alya Fahzila , Sufi , Agustinawati

  2972-2978

  2025-08-24

  Statistics: 322

• ANALYSIS OF TAYLOR DE' VIRDIS PRODUCT PURCHASE DECISIONS THROUGH LIVE STREAMING SESSIONS ON TIKTOK SOCIAL MEDIA

  Tamara Marsya Safitri , Virdies Nur Cahya

  1890-1898

  2025-07-21

  Statistics: 324

• THE INFLUENCE OF THE BIG FIVE PERSONALITY ON FEAR OF MISSING OUT ON PROMOTIONAL CONTENT ON INSTAGRAM @giladiskonn

  Vincent Giovanni , Lasmery R. M. Girsang

  1061-1071

  2023-10-29

  Statistics: 246