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• ANALYZE THE INTENTION TO VISIT TANGKAHAN: A SOCIAL EXCHANGE THEORY APPROACH

  Siti Syaprila , Munandar , Ikramuddin , Teuku Zulkarnaen

  849-854

  2024-04-09

  Statistics: 326

• THE EFFECT OF PERCEIVED QUALITY, PERCEIVED SACRIFICE, AND PERCEIVED VALUE ON SATISFACTION WINZA FASHION BOUTIQUE CUSTOMERS (CASE STUDY OF WINZA FASHION BOUTIQUE CUSTOMERS IN DELITUA DISTRICT)

  Amelia , Arief Hardian , Rukmini , Melisa Zuriani Hasibuan

  3864-3874

  2025-10-28

  Statistics: 280

• DETERMINATION OF INTEREST IN USING E-WALLET IN THE ACCOUNTING INFORMATION SYSTEM IN LHOKSEUMAWE CITY

  Shara Amelia Putri , Almunadiya , Venna Maulida Mustika , Ismed Wijaya , Sakina Putri

  1304-1311

  2025-10-30

  Statistics: 457

• THE DARK SIDE OF PERSONALIZATION: WHEN DATA-DRIVEN CUSTOMIZATION ERODES PERCEIVED AUTONOMY AND TRIGGERS REACTANCE

  Neni Asmayati , Lukmanul Hakim , Dahrul Aman Harahap

  2290-2297

  2026-04-11

  Statistics: 477

• THE INFLUENCE OF TRUSTWORTHINESS, PERCEIVED EXPERTISE AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION FOR SOMETHINC BRAND COSMETIC PRODUCTS AT TIKTOK SHOP BY THE PEOPLE OF LHOKSEUMAWE CITY

  Nurlita Ahwalia , T. Edyansyah , Naufal Bachri , Agustinawati

  209-219

  2024-01-14

  Statistics: 463

• FINANCIAL LITERACY AND PERCEIVED EASE OF QRIS USE IN THE CASHLESS ERA

  Indra Yani , Catur Fatchu Ukhriyawati , Rizki Eka Putra

  2863-2870

  2026-05-02

  Statistics: 27

• THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND PERCEIVED QUALITY ON BRAND EQUITY SMARTPHONES (Malikussaleh University Economics and Business Student Study)

  Radha Chitta Vritti , Rahmaniar , Widyana Verawati Siregar , Muchsin

  805-811

  2024-03-02

  Statistics: 353

• THE ROLE OF PERCEIVED VALUE IN MEDIATING THE EFFECT OF PACKAGING DESIGN AND BRAND IMAGE ON PURCHASE INTENTION OF PENTOLAN

  Nicholas Alexander , Michael Ricky Sondak

  3410-3420

  2026-05-20

  Statistics: 0

• THE EFFECT OF ATTITUDE, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIOR CONTROL ON THE INTENTION OF BUYING HANNOCHS LED LIGHTING PRODUCTS

  Najlir Rahmat , Halida , Khairina , Nurainun

  842-848

  2024-04-09

  Statistics: 286

• THE INFLUENCE OF BRAND AWARENESS, BRAND LOYALTY AND QUALITY ON PURCHASE INTENTION OF REALME SMARTPHONE PRODUCTS IN LHOKSEUMAWE CITY (Case Study in the Community of Lhokseumawe City)

  Riski Rahmadani , Muchsin , Julimursyida , Samsul Bahri , Henny Irawati

  492-499

  2024-02-10

  Statistics: 316

• THE EFFECT OF FINANCIAL BENEFITS PERCEPTION ON CUSTOMER LOYALTY WITH BSI BANK CUSTOMER SATISFACTION AS A MEDIATION VARIABLE

  Rico Syahputra , Rahmat Maulidan , Imam Gunanjar , Muhammad Ridwan Verinanda

  456-464

  2025-12-21

  Statistics: 563

• INFLUENCE E-SERVICE QUALITY, PERCEIVED VALUE AND CUSTOMER SATISFACTION TO CUSTOMERS E-COMMERCE LOYALTY SHOPEE FOR THE PEOPLE OF LHOKSEUMAWE

  Putri Patresia , T. Zulkarnaen , JuliMursyida , M.Subhan

  280-290

  2024-01-30

  Statistics: 348

• THE EFFECT OF PERCEIVED ORGANIZATIONAL SUPPORT ON WORK LIFE BALANCE AND EMPLOYEE PERFORMANCE

  Khairunnisak

  746-750

  2023-09-03

  Statistics: 223

• THE INFLUENCE OF BRAND EQUITY ON DECISIONS PURCHASE OPPO BRAND SMARTPHONE BY COMMUNITIES IN BIREUEN DISTRICT

  Fina Wahyuni , T. Edyansyah , Halida Bahri , Muchsin

  1945-1952

  2024-10-14

  Statistics: 663

• ORGANIZATIONAL COMMITMENT AS A MEDIATOR: EMPIRICAL ANALYSIS OF TRANSFORMATIONAL LEADERSHIP, JOB SATISFACTION AND PERCEIVED ORGANIZATIONAL SUPPORT ON TURNOVER INTENTION

  Adiansyah , Ervin Nora Susanti , Herni Widiyah Nasrul

  3209-3215

  2026-05-16

  Statistics: 12

• CIRCULAR ECONOMY BUSINESS MODELS: THE CRITICAL ROLE OF MARKETING IN SHAPING CONSUMER ACCEPTANCE AND BEHAVIOR

  Arios Zeus Sandry , Lukmanul Hakim , Tibrani

  2462-2469

  2026-04-18

  Statistics: 315

• THE INFLUENCE OF ORGANIZATIONAL CHANGE ON PSYCHOSOCIAL AND ITS IMPACT ON ORGANIZATIONAL PERFORMANCE WITH LEADERSHIP AS A MODERATOR AT THE NORTH SUMATRA PROVINCE BKKBN REPRESENTATIVE

  Eka Yulinda Prasetyowati , Isfenti Sadalia , Nazaruddin

  994-1005

  2024-05-08

  Statistics: 1079

• PRIVACY CALCULUS IN THE ERA OF ZERO-PARTY DATA: HOW VALUE EXCHANGE FRAMING SHAPES WILLINGNESS TO DISCLOSE

  Shinta Widyastati , Lukmanul Hakim , Tibrani

  2400-2407

  2026-04-12

  Statistics: 464

• STUDENTS’ PERCEPTION OF THE USE OF ChatGPT AS A WRITING ASSISTANT IN EFL CLASSROOM OF GRADE IX AT SMP NEGERI 10 PEMATANGSIANTAR

  Tio Lestari Br Simanjuntak , Chritian Neni Purba , David Berthony Manalu , Irene Adryani Nababan

  296-304

  2025-12-10

  Statistics: 340

• BRIDGING CLASSROOM INSTRUCTION AND EMPLOYMENT DEMANDS: HOSPITALITY STUDENTS’ PERCEIVED READINESS FOR ENGLISH JOB INTERVIEWS

  Andi Rizki Fauzi

  1176-1186

  2026-01-31

  Statistics: 450

• NAVIGATING ALGORITHMIC AVERSION: CONSUMER TRUST AND ADOPTION OF AI-GENERATED RECOMMENDATIONS IN HIGH-INVOLVEMENT CATEGORIES

  Ririn Laila Ulfah , Lukmanul Hakim , Dahrul Aman Harahap

  2366-2374

  2026-04-12

  Statistics: 628

• A LITERATURE REVIEW ON THE DETERMINANTS OF CUSTOMER SATISFACTION

  Resti Hardini , Rahayu Lestari , Suadi Sapta Putra , Kumba Digdowiseiso , Zuha Rosufila Abu Hasan

  754-760

  2024-03-02

  Statistics: 399

• ORGANIZATIONAL SUPPORT AND COLLABORATIVE CLIMATE AS PREDICTORS OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR: THE MEDIATING ROLE OF AFFECTIVE COMMITMENT IN THE INDONESIAN PUBLIC SECTOR

  Sulis Setiawan , Irsan Tricahyadinata , Sri Wahyuni

  4103-4115

  2025-11-16

  Statistics: 642

• THE QUANTIFIED EMPLOYEE: NAVIGATING THE PRIVACY-PERFORMANCE PARADOX IN PEOPLE ANALYTICS

  Suwinto , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2681-2689

  2026-05-02

  Statistics: 22

• A BIBLIOMETRIC ANALYSIS OF ISLAMIC WEALTH PLANNING

  Ismul Fakhri Lubis , Sugianto , Marliyah

  2068-2077

  2024-11-13

  Statistics: 409