GREEN SYARIAH ECONOMICS DIGITAL MODEL GCC-SF: PROFIT-SHARING-BASED SHARIA FINANCING IN STRENGTHENING SUSTAINABLE CONTENT CREATOR MSMEs
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2026-08-23Downloads
Abstract
The development of the digital economy has encouraged the emergence of sustainable content creator MSMEs , whose business characteristics and income patterns differ from those of conventional MSMEs. This study aims to develop the GCC-SF ( Green Content Creator-Syariah Financing ) Framework as a profit-sharing Sharia financing framework that aligns with the characteristics of digital businesses and their sustainability orientation. The study used a mixed methods approach with a qualitative stage through interviews with business actors and NVivo analysis, followed by a survey analyzed using PLS-SEM. The results show that digital business characteristics, sustainability orientation, and financing needs have a positive and significant influence on the suitability of profit-sharing Sharia financing. The qualitative data also demonstrate the importance of financing flexibility, risk sharing, transparency, and support for sustainable activities. The research results form the basis for developing the GCC-SF Framework as a financing model that is more adaptive to the development of the digital economy and the needs of sustainable businesses.
Keywords:
Sharia economy MSMEs sustainability GCC-SFReferences
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