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• THE INFLUENCE OF PROMOTION THROUGH SOCIAL MEDIA , E-WOM AND BRAND AMBASSADOR ON EMINA PRODUCT PURCHASE DECISION (Case Study on Malikussaleh University Students)

  Putri Aklima , Jullimursyida , Naufal Bachri , Mariyudi

  1829-1837

  2024-10-10

  Statistics: 532

• CONSPICUOUS CONSERVATION: THE ROLE OF SUSTAINABLE BRAND CHOICES IN SIGNALING IDENTITY AND SOCIAL STATUS

  Suharti , Lukmanul Hakim , Dahrul Aman Harahap

  2358-2365

  2026-04-11

  Statistics: 549

• THE INFLUENCE OF HEDONIC SHOPPING VALUE ON INTERESTED IN BUYING DISCOUNTED PRODUCTS (Case Study of Isano Collection Lhokseumawe Store)

  Nadia Fajri , Siti Maimunah , Heriyana , Halida Bahri

  484-491

  2024-02-25

  Statistics: 590

• ANALYSIS OF CONSUMER PERCEPTIONS IN USING DIGITAL WALLETS

  Fitrianingsih , Winda Clara Hutabarat , Rizka Izmi Nur , Adinda Lubis , Juwita Samaria Manurung

  189-196

  2024-12-28

  Statistics: 265

• FINANCIAL LITERACY AND PERCEIVED EASE OF QRIS USE IN THE CASHLESS ERA

  Indra Yani , Catur Fatchu Ukhriyawati , Rizki Eka Putra

  2863-2870

  2026-05-02

  Statistics: 122

• HARVEST AND POST-HARVEST HANDLING TECHNIQUES OF SWEET PLANT (Brassicia juncea L.) BY HYDROPONIC FLOWERS

  Evi Julianita Harahap , Amitalia Tumanggor , Mawaddah Putri Arisma Siregar , Muhammad Afrillah , Juldi Saputra

  1122-1127

  2024-06-04

  Statistics: 397

• AN IOT BASED SMART E-FUEL STATION USING ESP-32

  Dr. Y. Mallikarjuna Rao , Beegala Surendra , Konda Govardhan , A. Madhava Reddy , B. Mallikarjuna , P. Sayyed Basha

  29-36

  2023-04-26

  Statistics: 446

• THE INFLUENCE OF PROMOTION AND SERVICE QUALITY ON CONSUMER REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION AT UNDERPRICE SKINCARE JAMIN GINTING, MEDAN CITY

  Ridoi Nanda Sinaga , Finta Aramita , Cici Rayani Sitorus , Mey Wiliana Hotmauli Sitorus

  1789-1799

  2025-08-04

  Statistics: 351

• THE INFLUENCE OF BEAUTY VLOGGER, ONLINE CUSTOMERREVIEWAND IMPULSE BUYING DECISIONS, ON INTEREST TO BUY ONLINE ON SOMETHINC SKINCARE PRODUCTS (Case study on students of the Faculty of Economics and Business of Universitas Malikussaleh )

  Zikra , Jullimursyida , M.Subhan , Chalirafi

  1793-1802

  2024-09-30

  Statistics: 506

• NEUROETHICAL CONSIDERATIONS IN NEUROMARKETING: A FRAMEWORK FOR RESPONSIBLE RESEARCH AND APPLICATION

  Khairul Putra , Lukmanul Hakim , Dahrul Aman Harahap

  2282-2289

  2026-04-11

  Statistics: 442

• STRENGTHENING LOCAL TOURISM ENTERPRISES TO ENHANCE GUEST SATISFACTION: EVIDENCE FROM TEMPEKAN PEREKONOMIAN PARIWISATA (TPP) CANGGU BALI

  Kadek Ria Dwitya Putra , I Putu Putra Astawa

  6123-6134

  2026-08-23

  Statistics: 3

• THE INFLUENCE OF BRAND AMBASADOR, BRAND IMAGE AND COUNTRY OF ORIGIN ON PURCHASE INTENTION OF CLOTHING PRODUCTS SPORTS ON E-COMMERCE PLATFORMS ON COMMUNITY IN LHOKSEUMAWE CITY

  Aulia Ul Mursalin , Muchsin , Sapna Biby , Munandar

  2094-2105

  2024-11-15

  Statistics: 396

• THE IMPACT OF INFORMATION SHARING ON SOCIAL MEDIA ON GENERATION Z'S INTENTION TO BUY GREEN GOODS

  Enny Lastuti , Lukmanul Hakim , Tibrani

  2855-2862

  2026-05-02

  Statistics: 197

• ANALYSIS OF CONSUMER BEHAVIOR TOWARDS PURCHASING DECISIONS FOR KING FRIED CHICKEN IN SYIAH KUALA

  Jasmine Mardhina Qamarani FP , Dian Asri

  2079-2086

  2025-08-03

  Statistics: 605

• ANALYSIS OF MUUN UMKM MARKETING STRATEGY IN INCREASING BUYING INTEREST AND CUSTOMER SATISFACTION

  Dwi Sagita , Nurul Alya Abdi , Muhammad Faris Al-Muzaki , Egi Utami Jailani , Rusydi Abubakar

  1082-1087

  2025-12-25

  Statistics: 597

• MARKETING MIX STRATEGY OF ACEH FOREST KELULUT HONEY IN NORTH ACEH DISTRICT

  Halida Bahri , Agustinawati , Samsidar

  587-592

  2025-03-23

  Statistics: 383

• ANALYSIS OF SERVICE QUALITY IN AN EFFORT TO IMPROVE MEMBER SATISFACTION (CASE STUDY ON PT.PIM SHARIA EMPLOYEE COOPERATIVES)

  Amelia , Indah Fadhillah , Ratri Pangestika , Zihan Charunnisa , Rico Nur Ilham

  1191-1197

  2023-01-28

  Statistics: 460

• PT UNILEVER INDONESIA'S REPUTATION AND PROFITABILITY RECOVERY STRATEGY IN OVERCOMING BOYCOTT ACTION

  Ade Mahendra

  5142-5155

  2026-07-16

  Statistics: 5

• ANALYSIS OF MARKETING STRATEGIES AND BUSINESS OPPORTUNITIES FOR TRADITIONAL ES KUWUT AMONG THE MILLENNIAL GENERATION

  Alyssa Indriani , Dini Nur Hidayah , Aditiya Nugroho , Biyan Imtiyaz Syafi Abdillah , Herdaffa Parama Putra , Hilmy Faiz Abdillah , Abu Naim7

  1721-1726

  2025-07-15

  Statistics: 434

• THE DARK SIDE OF PERSONALIZATION: WHEN DATA-DRIVEN CUSTOMIZATION ERODES PERCEIVED AUTONOMY AND TRIGGERS REACTANCE

  Neni Asmayati , Lukmanul Hakim , Dahrul Aman Harahap

  2290-2297

  2026-04-11

  Statistics: 584

• THE INFLUENCE OF LIFESTYLE AND WORK ON PERCEPTION OF QUALITY AND ITS IMPLICATIONS ON PEARLY STORE PURCHASE DECISIONS

  Citra Saffanah , Eka Elvira Br. Sinaga , Fitrianingsih , Imelda Mardayanti

  977-986

  2025-05-28

  Statistics: 320

• INFLUENCE E-SERVICE QUALITY, PERCEIVED VALUE AND CUSTOMER SATISFACTION TO CUSTOMERS E-COMMERCE LOYALTY SHOPEE FOR THE PEOPLE OF LHOKSEUMAWE

  Putri Patresia , T. Zulkarnaen , JuliMursyida , M.Subhan

  280-290

  2024-01-30

  Statistics: 407

• DIGITAL CUSTOMER EXPERIENCE AND PRICE PERCEPTION ANALYSIS ON THE TIKTOK SHOP PLATFORM: THE IMPACT ON CONSUMER LOYALTY WITH SATISFACTION AS MODERATION

  Isna Damayanti , Endyastuti Pravitasari

  5926-5939

  2026-08-10

  Statistics: 18

• THE INFLUENCE OF DISCOUNTS AND LIFESTYLE ON IMPULSE BUYING (CASE STUDY OF SHOPEE APP USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH)

  Erni Fhonna , Munandar , Adnan , T. Edyansyah

  2088-2093

  2024-11-15

  Statistics: 401

• THE INFLUENCE OF TASTE, PRICE AND LOCATION ON PURCHASING DECISIONS AT AA SEBLAK STALL IN TEBING TINGGI CITY

  Nila Sahliana , Tiara Afrillia , Ari Syahputra , Frederik Rudy Sentosa Rajagukguk

  1655-1663

  2025-07-10

  Statistics: 300