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• ANALYSIS OF FACTORS AFFECTING BANK SINARMAS LOYALTY TO MILLENNIALS AND GENERATION Z

  Joni , Cindy Synthya Br Tarigan , Didik Gunawan , Cici Puspaningrum

  767-780

  2025-05-16

  Statistics: 358

• THE INFLUENCE OF THE WELLNESS TOURISM NATURE ART, EART AND EMOTION PROGRAM ON THE MENTALITY OF GENERATION Z

  Dadan Ramdani

  1912-1917

  2025-07-29

  Statistics: 406

• THE INFLUENCE OF CELEBRITY ENDORSEMENT, BRAND IMAGE, PRODUCT INNOVATION AND PRICE SUITABILITY ON PURCHASING INTEREST OF GENERATION Z CONSUMERS IN SCARLETT PRODUCTS (STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY USERS

  Muhammad Whasil Mufti Ulwan , Rusydi , Adnan , T. Edyansyah

  984-990

  2024-05-12

  Statistics: 577

• THE ROLE OF WORK-LIFE BALANCE IN MEDIATING THE EFFECT OF WORK FROM HOME IMPLEMENTATION ON BURNOUT AND PSYCHOLOGICAL DISTRESS AMONG GENERATION Z OFFICE EMPLOYEES WITH WORKLOAD AS A MODERATING VARIABLE

  Ni Made Widiyastiti , Nyoman Sri Subawa

  2417-2433

  2026-04-26

  Statistics: 201

• COUNTER DISCOURSE ON MENTAL HEALTH ISSUES IN GENERATION Z ON TWITTER

  Pieter Wilson Loho , Muhamad Isnaini

  1044-1053

  2023-10-14

  Statistics: 220

• THE IMPACT OF INFORMATION SHARING ON SOCIAL MEDIA ON GENERATION Z'S INTENTION TO BUY GREEN GOODS

  Enny Lastuti , Lukmanul Hakim , Tibrani

  2855-2862

  2026-05-02

  Statistics: 114

• ANALYSIS OF FACTORS INFLUENCING NETFLIX APPLICATION CUSTOMER LOYALTY IN GENERATION Z

  Adinda Lubis , Juwita Samaria Manurung , Didik Gunawan , Nursaimatussaddiyah

  726-736

  2025-05-04

  Statistics: 206

• GENERATION Z FINANCIAL MANAGEMENT FROM A BEHAVIORAL FINANCE PERSPECTIVE: THE ROLE OF FINTECH, CONSUMPTIVE BEHAVIOR, FINANCIAL ATTITUDE, AND FINANCIAL PLANNING

  Suhandi , Sri Mulyati , Hanafi Siregar

  3255-3266

  2026-05-11

  Statistics: 105

• THE ROLE OF SOCIAL MEDIA IN SHAPING CHRISTIAN CHARACTER AMONG GENERATION Z

  Resti , Esterani , Daniel Nianda , Theodorus

  780-784

  2026-01-02

  Statistics: 334

• THE INFLUENCE OF DIGITAL MARKETING, SOCIAL MEDIA INFLUENCERS, AND DISCOUNTS ON PURCHASE INTENTION OF FASHION PRODUCTS ON THE TIKTOK SHOP PLATFORM AMONG GENERATION Z STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY

  Ikramuddin , Leli Anita , Khairina AR , T. Edyansyah

  1854-1862

  2025-07-27

  Statistics: 669

• THE EFFECT OF PRACTICE WORK, SELF-EFFICACY AND WORK MOTIVATION ON THE WORK READINESS OF GENERATION Z STUDENTS IN THE FACULTY MALIKUSSALEH UNIVERSITY OF ENGINEERING

  Hasanah , Yusniar , Yanita , Azhar

  1972-1970

  2025-06-27

  Statistics: 413

• THE SANDWICH GENERATION: NAVIGATING MULTIDIMENSIONAL BURDENS AND BUILDING RESILIENCE IN SURAKARTA

  Listiyanto Adi Nugroho

  2528-2535

  2026-04-26

  Statistics: 122

• SCIENCE ON THE CONCEPT OF IBN SINA'S DUALISM OF TREATMENT TOWARDS GENERAL Z

  Halimatus Sa’diah Nasution , Fatimah Az-zahra , Muhammad Naufal Ihsan , Maheruddin Al-aziz , Fadhlan Kamali Batubara

  415-420

  2025-12-21

  Statistics: 529

• THE INFLUENCE OF MEANINGFUL WORK, WORK-LIFE BALANCE, AND AN INCLUSIVE WORK ENVIRONMENT ON THE PREFERENCES OF GENERATION Z STUDENTS AT MALIKUSSALEH UNIVERSITY IN CHOOSING A JOB

  Mutia Triani , Likdanawati , Marbawi , Khairawati

  3141-3151

  2025-09-20

  Statistics: 436

• THE EFFECT OF OVERCONFIDENCE BIAS, HERDING, AND ACCOUNTING LITERACY ON INVESTING DECISION MAKING WITH ESCALATION OF COMMITMENT AS AN INTERVENING VARIABLE (EMPIRICAL STUDY ON GENERATION Z INVESTORS IN MEDAN CITY)

  Thezar Fiqih Hidayat Hasibuan , Minda Muliana Sebayang , Sari Nuzullina Rahmadhani

  1265-1271

  2025-12-31

  Statistics: 618

• EXTENDING THE THEORY OF PLANNED BEHAVIOR TO PREDICT REPURCHASE INTENTION AND REUSABLE BEHAVIOR AMONG GENERATION Z

  Devina Kusuma Sentosa , Michael Ricky Sondak

  2562-2573

  2026-04-26

  Statistics: 180

• ENHANCING SERVICE EFFICIENCY THROUGH AN EXCEL MACRO- BASED INFORMATION SYSTEM: EVIDENCE FROM SANKEN SAMARINDA SERVICE CENTER

  Tandi Kadang , Tiara , Andi Nurhasanah , Angga Kusumah , Feti Fahmimroah

  667-672

  2025-12-25

  Statistics: 302

• (METAL CHILDREN OF PORT KETAPANG: THE REALITY OF POVERTY IN THE IMPLEMENTATION OF SUSTAINABLE DEVELOPMENT)

  Eka Nanda Agustin , Hary Priyanto , Safrieta Jatu Permatasari

  347-358

  2025-01-31

  Statistics: 370

• GEN Z'S DIGITAL LIFE: SOCIAL MEDIA ACCOUNTS AS A MEANS OF OPEN AND HIDDEN EXPRESSION

  Nizike Maiza Farin Ananta Purba , Zahra Putri Arifin , Muhammad Hafizh

  768-773

  2026-01-02

  Statistics: 629

• DYNAMICS OF GEN Z POLITICAL PREFERENCES: THE ROLE OF E-WOM, DIGITAL POLITICAL ENGAGEMENT, AND POLITICAL LITERACY IN EAST KALIMANTAN

  Moh. Reza Munandar , Saida Zainurossalamia , Heni Rahayu Rahmawati

  3053-3059

  2026-05-13

  Statistics: 78

• ANALYSIS OF MARKETING STRATEGIES AND BUSINESS OPPORTUNITIES FOR TRADITIONAL ES KUWUT AMONG THE MILLENNIAL GENERATION

  Alyssa Indriani , Dini Nur Hidayah , Aditiya Nugroho , Biyan Imtiyaz Syafi Abdillah , Herdaffa Parama Putra , Hilmy Faiz Abdillah , Abu Naim7

  1721-1726

  2025-07-15

  Statistics: 398

• TOURISM INDUSTRY AND ECONOMIC PROGRESS IN JAMMU AND KASHMIR: A DEVELOPMENT PERSPECTIVE

  Dr. Shabir Ahmad Lone , Dr. E. Ravi , Dr. Javad Ahmad Mir

  2161-2166

  2026-03-31

  Statistics: 527

• PRODUCT INNOVATION AND DIGITAL MARKETING STRATEGIES IN ICED TEA BUSINESSES TO ATTRACT MILLENNIAL CONSUMERS

  Adam Julpahmi , Muhammad Galang Arraji , Kyla Putri Ardelia , Tia Nabila , Muhammad Riyadhul Alifia , Kansha Dwi Nuraini , Alfito Anhar , Abu Naim

  1670-1673

  2025-07-21

  Statistics: 164

• APPLICATION OF THE SMART METHOD FOR PROVIDING SCHOLARSHIPS IN HIGH SCHOOLS

  Veti Apriana , Sifa Fauziah , Wati Erawati

  1181-1188

  2023-11-30

  Statistics: 377

• INCLUSIVE LEADERSHIP AS AN HR DEVELOPMENT IMPERATIVE: A LONGITUDINAL STUDY ON ITS EFFECT ON PSYCHOLOGICAL SAFETY AND TEAM INNOVATION

  Kartika Simanjuntak , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2664-2671

  2026-05-02

  Statistics: 30