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• THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE, PERSONALIZED MARKETING, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY (Case Study on the Spotify Digital Music Platform)

  Ulya Alfandi , Jullimursyida , Mariyudi , Adnan

  3539-3553

  2025-09-20

  Statistics: 685

• THE INFLUENCE OF COMPENSATION AND WORK-LIFE BALANCE ON EMPLOYEE LOYALTY INDOMARET LHOKSEUMAWE CITY

  Juliyanti , Maisyura , Nur Faliza , Nurmala

  2256-2264

  2025-08-07

  Statistics: 763

• INFLUENCE CELEBRITY ENDORSEMENT AND HALAL PRODUCT IMAGE ON BRAND LOYALTY OF HANASUI COSMETICS IN LHOKSEUMAWE CITY

  Khairina AR , Teuku Zulkarnaen , Munandar , Zahara Husna

  1507-1512

  2024-08-14

  Statistics: 275

• THE INFLUENCE OF BRAND EQUITY ON DECISIONS PURCHASE OPPO BRAND SMARTPHONE BY COMMUNITIES IN BIREUEN DISTRICT

  Fina Wahyuni , T. Edyansyah , Halida Bahri , Muchsin

  1945-1952

  2024-10-14

  Statistics: 748

• BLOCKCHAIN FOR MARKETING: MOVING BEYOND HYPE TO APPLICATIONS IN PROVENANCE, LOYALTY, AND COUNTERFEIT PREVENTION

  Dian Nofrianti , Lukmanul Hakim , Tibrani

  2470-2477

  2026-04-18

  Statistics: 364

• THE EFFECT OF JOB TRAINING, FINANCIAL COMPENSATION, AND WORK LOYALTY ON EMPLOYEE PERFORMANCE AT PT. PLN KRUENG GEUKUEH

  Muhammad Abdul Kahfi , Nurmala , A Hadi Arifin , Sullaida

  2059-2067

  2025-07-27

  Statistics: 419

• CONTRIBUTION OF MANAGEMENT INFORMATION SYSTEMS IN IMPROVING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN E-BUSINESS THROUGH E-COMMERCE SYSTEMS

  Sri Wahdini , Doni Sutanto , Rayyan Firdaus

  1573-1581

  2025-07-13

  Statistics: 553

• THE EFFECT OF EXPERIENTIAL MARKETING AND CUSTOMER EXPERIENCE ON REVISIT INTENTION WITH PERCEIVED VALUE AS A MEDIATION VARIABLE IN THE VILLA INDUSTRY IN BALI PROVINCE

  Anak Agung Ngurah Manik Indra Putra , Desak Made Febri Purnama Sari , Anak Agung Ayu Mirah Kencanawati

  6023-2043

  2026-08-12

  Statistics: 13

• SYSTEMATIC REVIEW ON THE INFLUENCE OF GREEN HRM PRACTICES, SUSTAINABLE WORK CULTURE, AND CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEE ENGAGEMENT THROUGH ORGANIZATIONAL COMMITMENT

  Achmad Nuril Huda , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2119-2130

  2026-03-30

  Statistics: 370

• BRAND ACTIVISM IN POLARIZED SOCIETIES: A STAKEHOLDER THEORY PERSPECTIVE ON RISKS, COMMUNICATION, AND LONG-TERM EQUITY

  Raja Risnanda Putra , Lukmanul Hakim , Tibrani

  2495-2502

  2026-04-18

  Statistics: 456

• THE EFFECT OF SERVICE QUALITY AND PROMOTION ON CONSUMER REPURCHASE INTEREST IN BOLU MERANTI SHOP, MEDAN CITY

  Putri Nabilla , Nur Hafni , Cut Sukmawati , Sufi , Maisyura

  2994-2997

  2025-09-02

  Statistics: 499

• GREEN HUMAN RESOURCE MANAGEMENT: INTEGRATING SUSTAINABILITY INTO PERFORMANCE MANAGEMENT AND EMPLOYEE VALUE PROPOSITIONS

  Rika Yusman , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  3314-3320

  2026-06-01

  Statistics: 120

• THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (eWOM) AND BRAND TRUST ON PURCHASE INTENTION OF AQUA PRODUCTS AMONG GENERATION Z AFTER THE BOYCOTT: A CASE STUDY ON MANAGEMENT STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF UTARA SUMATRA

  Sri Sarah br G.Manik , Alfifto , Amrin Mulia Utama Nst , Eka Dewi Setia Tarigan , Irwansyah Putra

  1780-1788

  2025-08-04

  Statistics: 527

• THE TEMPORAL DYNAMICS OF CUSTOMER JOURNEY EMOTIONS: A CONTINUOUS-TIME MODELING APPROACH

  Tara Hasbelita , Lukmanul Hakim , Dahrul Aman Harahap

  2384-2391

  2026-04-12

  Statistics: 482

• HUMAYUN’S EXILE: A STUDY OF REFUGEE POLITICS IN EARLY MODERN EMPIRES

  Khalid Bashir , Ishfaq Ahmad Mir

  2032-2041

  2024-10-30

  Statistics: 340

• A SYSTEMATIC LITERATURE REVIEW ON: STEWARDSHIP THEORY (2020 – 2024)

  Devica Amanda , Sambas Ade Kesuma

  4290-4295

  2025-11-07

  Statistics: 1073

• ANALYSIS OF SALARY AND INCENTIVES ON LECTURERS' PERFORMANCE AT AL AZHAR UNIVERSITY MEDAN

  Saidan Sany Lubis

  593-597

  2025-03-23

  Statistics: 262

• THE IMPLEMENTATION OF TECHNOLOGY BASED INFORMATION SYSTEMS IN ISLAMIC BANKING TO IMPROVE CUSTOMER SERVICES

  Aswadi Lubis , Muhammad Isa , M. Fauzan

  2794-2799

  2025-08-18

  Statistics: 529

• THE EVOLUTION OF CUSTOMER EXPERIENCE (CX) CONSTRUCT: AN INTEGRATIVE CONCEPTUAL FRAMEWORK

  Rahayu Syahputri , Lukmanul Hakim , Dahrul Aman Harahap

  2221-2228

  2026-04-09

  Statistics: 642

• SYMBOLIC CONVERGENCE ANALYSIS OF THE DEMOCRATIC PARTY'S INSTAGRAM ACCOUNT2024 ELECTION CAMPAIGN PERIOD

  Hendra Sunandar , Farid Irawan , Edison Bonartua

  490-501

  2025-02-28

  Statistics: 245

• MARKETING STRATEGY ANALYSIS OF CV. PUTRA SAWIT'S PALM OIL RAMP BUSINESS IN MUSAN VILLAGE, PARINDU DISTRICT, SANGGAU REGENCY, WEST KALIMANTAN

  Dian Andhiny , Junaidi

  4443-4453

  2026-07-07

  Statistics: 17

• SOCIAL VALUES IN THE MAIN CHARACTER OF THE NOVEL DILAN: DIA ADALAH DILANKU TAHUN 1991 BY PIDI BAIQ: A SOCIOLOGY OF LITERATURE STUDY

  Arita Gustianti , Sulthaanika Ferdy Syahwardi , Zahroh Nurhillal , Elda Yulian Agustine

  1056-1060

  2025-06-04

  Statistics: 547

• INFLUENCE OF CAREER OPPORTUNITIES, ORGANIZATIONAL CULTURE, AND THE WORK ENVIRONMENT TURNOVER INTENTION ON PT. RAILINK MEDAN

  Annisa Maharani , Nazaruddin , Yeni Absah

  850-865

  2023-09-18

  Statistics: 226

• MEMORABLE TOURIST EXPERIENCE AND ITS IMPACT ON SATISFACTION AND REVISIT INTENTION: EVIDENCE FROM KEBUMEN GEOPARK, INDONESIA

  Esti Dwi Rahmawati , Rahmawati Setiyani , Ana Arum Janah , Rahmat Subagyo

  3693-3698

  2025-10-14

  Statistics: 302

• THE ROLE OF LEADERSHIP, WORK CULTURE, AND TRAINING ON EMPLOYEE PERFORMANCE: A QUALITATIVE STUDY OF SUMATERA'S NASI LAUK UMKM

  Amru Usman , Rusydi Abubakar , Khairil Anwar

  2810-2815

  2025-07-20

  Statistics: 469