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• THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON TUPPERWARE PRODUCTS BY THE PEOPLE OF LHOKSEUMAWE CITY

  Cut Intan Julia , T. Edyansyah , Mariyudi , Khairina AR

  102-112

  2023-12-26

  Statistics: 429

• THE EFFECT OF ONLINE SERVICE QUALITY ON BERRYBENKA E-COMMERCE CUSTOMER SATISFACTION

  Elliza Sabila , Nurainun

  817-828

  2022-11-20

  Statistics: 269

• THE ROLE OF ENTREPRENEURIAL ORIENTATION AND MARKETING PERFORMANCE IN MAINTAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN COFFEE SHOPS IN MEDAN

  Dona Tri Ardillah , Bunga Aditi , Sunaryo

  3534-3560

  2025-09-20

  Statistics: 554

• THE INFLUENCE OF GOOD CORPORATE GOVERNANCE AND SUSTAINABILITY AUDITS ON THE IMPLEMENTATION OF SDGS IN PUBLIC COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE

  Rina Ambarwati , Abu Naim , Andika Mugi Gumilang , Ervina Yennie Permananingrum , Ahmad Pauji , Ilwin Hadi

  2357-2360

  2025-08-18

  Statistics: 221

• THE INFLUENCE OF TALENT MANAGEMENT, EMPLOYEE DEVELOPMENT AND EMPLOYEE MAINTENANCE ON EMPLOYEE PERFORMANCE IN PT. AINI SEJAHTERA

  Rika Andriani Kombih , Nurmala , Yanita , Azhar

  1307-1313

  2025-05-08

  Statistics: 237

• THE INFLUENCE OF PROMOTION THROUGH SOCIAL MEDIA , E-WOM AND BRAND AMBASSADOR ON EMINA PRODUCT PURCHASE DECISION (Case Study on Malikussaleh University Students)

  Putri Aklima , Jullimursyida , Naufal Bachri , Mariyudi

  1829-1837

  2024-10-10

  Statistics: 483

• THE INFLUENCE OF PRODUCT QUALITY, CELEBRITY ENDORSER, BRAND IMAGE ON PURCHASE DECISION LOCAL SKINCARE PRODUCTS SCARLETT WHITENING IN LHOKSEUMAWE CITY

  Irsyah Akhirunanda , Siti Maimunah , Syamsul Bahri , Widyana Verawaty Siregar

  1176-1181

  2024-06-30

  Statistics: 268

• THE INFLUENCE OF HEDONIC SHOPPING VALUE ON INTERESTED IN BUYING DISCOUNTED PRODUCTS (Case Study of Isano Collection Lhokseumawe Store)

  Nadia Fajri , Siti Maimunah , Heriyana , Halida Bahri

  484-491

  2024-02-25

  Statistics: 466

• ANALYSIS OF FACTORS INFLUENCING THE PERFORMANCE OF STATE CIVIL SERVANTS IN THE ADMINISTRATIVE BUREAU OF THE REGIONAL SECRETARIAT LEADERS OF NORTH SUMATRA PROVINCE

  Indra Kesuma , Heri Kusmanto , Indra Fauzan

  616-628

  2023-08-30

  Statistics: 439

• THE EFFECT OF ORGANIZATIONAL CULTURE, QUALITY OF HUMAN RESOURCES, AND THE MOTIVATION TO THE EMPLOYEES PERFORMANCE IN THE CORRECTIONAL INSTITUTION CLASS IIA OF BATAM WITH THE WORK DISCIPLINE OF INTERVENING

  Imam Setiawan , Bambang Satriawan , Indrayani , Muammar Khaddafi

  175-186

  2022-03-30

  Statistics: 693

• THE EFFECT OF INVESTMENT, CONSUMPTION, AND GOVERNMENT SPENDING ON POVERTY THROUGH ECONOMIC GROWTH

  Siti Aisah , Dita Rosyalita , Danil Surasa , Abdul Aziz , Syaeful Bakhri

  2408-2416

  2026-04-25

  Statistics: 218

• THE INFLUENCE OF SEGMENTING, TARGETING, AND POSITIONING ON CONSUMER PURCHASE DECISIONS AT MALIKA BAKERY & CAKE SHOP IN LHOKSEUMAWE CITY

  Saleha , T. Edyansyah , Sapna Biby , Muchsin

  3198-3202

  2025-09-20

  Statistics: 512

• THE EFFECT OF WORK-LIFE BALANCE AND ORGANIZATIONAL SUPPORT ON EMPLOYEE WELFARE AT TVRI NORTH SUMATRA STATION

  Yusnidar , Rahmiatul Aula , Ismed Wijaya , Zulfa Salma Fatin , Tasyaul Askia , Lia Rista

  4494-4503

  2025-10-27

  Statistics: 202

• THE INFLUENCE OF HUMAN RESOURCE QUALITY, PERFORMANCE EVALUATION AND INCENTIVES FOR EMPLOYEE PRODUCTIVITY PT. BANDAR AGUNG PERKASA MEDAN

  Agnes Ilfani Ndruru , Lenny Menara Sari Saragih , Andriasan Sudarso , Sipur

  1557-1566

  2025-07-18

  Statistics: 422

• THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB), ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE OF PT. TASPEN BRANCH LHOKSEUMAWE CITY

  Muhammad Ghazali Alwafi Lubis , Likdanawati , Khairawati , Sullaida , Nurmala

  702-710

  2025-05-04

  Statistics: 175

• THE INFLUENCE OF WORK LIFE BALANCE , NON-PHYSICAL WORK ENVIRONMENT, AND COMPENSATION ON EMPLOYEE RETENTION AT PT. PERKEBUNAN NUSANTARA IV SAWIT LANGKAT

  Rinawinta Berutu , Likdanawati , Nurfaliza , Yusniar

  2121-2126

  2024-11-17

  Statistics: 598

• THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND ELECTRONIC WORD OF MOUTH ON EMINA PRODUCT PURCHASE DECISIONS (Case Study on UNPAB Management Study Program Students Class of 2020)

  Nita Salsabila , Annisa Sanny

  937-948

  2024-04-24

  Statistics: 599

• THE INFLUENCE OF PRODUCT QUALITY, PRODUCT DESIGN AND PRICE ON THE DECISION TO PURCHASE BOGO RETRO CLASSIC HELMETS AMONG MANAGEMENT STUDYPROGRAM STUDENTS FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY

  Uli Artha Manullang , T. Edyansyah , Adnan , Muchsin

  220-228

  2024-01-14

  Statistics: 352

• THE EFFECT OF PROVINCIAL MINIMUM WAGES, INFLATION AND TOTAL POPULATION ON ECONOMIC GROWTH IN WEST SUMATRA PROVINCE, 2010-2021

  Muhamad Sidiq Abdillah , Reza Juanda , Rico Nur Ilham

  632-642

  2023-06-30

  Statistics: 309