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• THE EFFECT OF LEADERSHIP STYLE, WORK MOTIVATION AND WORK DISCIPLINE ON THE PERFORMANCE OF EMPLOYEES AT THE KUKUH VILLAGE OFFICE KERAMBITAN DISTRICT, TABANAN REGENCY

  Ni Made Sukerti , M. Rudi Irwansyah , I Nengah Suarmanayasa

  3647-3653

  2026-05-26

  Statistics: 27

• THE INFLUENCE OF BRAND LOVE, BRAND IDENTITY, AND BRAND IMAGE ON BRAND LOYALTY TO MAKE OVER PRODUCTS

  Cindy Fatia Suhelen , Nurainun , Siti Maimunah , Rusydi Abubakar

  1984-1991

  2024-10-22

  Statistics: 518

• THE INFLUENCE OF APPRENTICESHIP AND WORK MOTIVATION ON THE WORK READINESS OF CLASS XII WELDING ENGINEERING STUDENTS AT SMKN 10 MALANG

  Dian Putri Noorhasanah , Marsono , Puteri Ardista Nursisda Mawangi

  3613-3626

  2026-05-26

  Statistics: 5

• THE EFFECT OF PARENTAL SUPPORT AND THE SCHOOL ENVIRONMENT ON STUDENT LEARNING OUTCOMES IN SOCIAL STUDIES FOR GRADE VIII AT THE UPTD OF SMP NEGERI 2 PEMATANGSIANTAR

  Ester Novela Siregar , Anton Luvi Siahaan , Debbi Petra Meyana

  1251-1256

  2025-11-29

  Statistics: 646

• THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (eWOM) AND BRAND TRUST ON PURCHASE INTENTION OF AQUA PRODUCTS AMONG GENERATION Z AFTER THE BOYCOTT: A CASE STUDY ON MANAGEMENT STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF UTARA SUMATRA

  Sri Sarah br G.Manik , Alfifto , Amrin Mulia Utama Nst , Eka Dewi Setia Tarigan , Irwansyah Putra

  1780-1788

  2025-08-04

  Statistics: 462

• THE INFLUENCE OF NEW WAVE MARKETING 5A ON CONSUMER DECISIONS (Consumer Behavior Study at PT. Pegadaian Syariah, Lhokseumawe City Branch)

  Fini Nurul Azzara , Adnan , Ikramuddin , Chalirafi

  1099-1106

  2025-06-08

  Statistics: 313

• THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASE DECISIONS AT WARUNG MIE SUREEE CEK PON RANGKAYA INTERSECTION

  Nuratul Ikramah , Cut Sukmawati , Maisyura , Teuku Zulkarnaen , Sufi

  426-434

  2025-02-07

  Statistics: 377

• THE EFFECT OF PRODUCT REVIEWS, TRUST, AND PRICE ON PURCHASE DECISIONS IN THE TIKTOKSHOP MARKETPLACE ON MALIKUSSALEH UNIVERSITY STUDENTS

  Rini Maulinda , Heriyana , Siti Maimunah , M. Subhan

  1976-1983

  2024-10-14

  Statistics: 401

• FACTORS INFLUENCING CONSUMER DECISIONS IN PURCHASING IMPORTED ORANGES AND LOCAL ORANGES (Case Study in Kisaran City)

  Mhd Riza Fahlevi , Tumpal HS Siregar , Yohny Anwar

  1320-1335

  2024-07-31

  Statistics: 344

• PERFORMANCE ANALYSIS OF FIELD AGRICULTURAL EXTENSION WORKERS IN KARO REGENCY

  Ripka Prianti Ginting , Rahmanta , Salmiah , Terkelin Surbakti

  771-780

  2024-03-02

  Statistics: 345

• THE INFLUENCE OF ENTREPRENEURSHIP ASPECTS ON THE SUCCESS OF THE CHIPS INDUSTRY IN MATANG GLUMPANG DUA AND PANTON PUMP

  Rahmaniar , Subhan , Saharuddin , Rico Nur Ilham , Khairil Anwar

  337-348

  2022-06-23

  Statistics: 624

• INFLUENCE OF WORK DISCIPLINE, WORK MOTIVATION AND COMPENSATION TO PERFORMANCE TEACHER IN TOJO DISTRICT, TOJO UNA-UNA DISTRICT

  Ulfa Reniyanti , I Nengah Suarmanayasa , Ni Nyoman Yulianthini

  2798-2803

  2026-04-26

  Statistics: 129

• The Influence of Trust, Customer Satisfaction, and Promotion on Brand Loyalty of Samsung Smartphones: Case Study on Students of the Faculty of Economics and Business, Universitas Malikussaleh

  Sylfiyatul Hulfa Zalza , Samsul Bahri , Adnan , Ikramuddin

  3530-3534

  2025-09-20

  Statistics: 319

• THE EFFECT OF WORK MOTIVATION, SELF-EFFICACY, AND LEADERSHIP STYLE ON BUSINESS PRODUCTIVITY IN WOMEN-OWNED MSMES IN MEDAN CITY

  Herry Praja Hasugian , Agnes Situmorang , Aditya Nugraha Lubis , Saimara AM Sebayang , Teuku Aliyuddinsyah

  1932-1943

  2025-07-22

  Statistics: 375

• THE INFLUENCE OF BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE DECISIONS SKINTIFIC PRODUCTS

  Dea Nadila , Naufal Bachri , Nursakinah Ritonga , Lisa Iryani , Maisyura

  2127-2135

  2024-11-26

  Statistics: 345

• DEMAND ANALYSIS OF SUBSIDIZED MORTAGAGE LOANS IN EAST JAVA

  Natasha Claudia Ambarita , Sishadiyati

  1658-1664

  2024-09-30

  Statistics: 194

• THE INFLUENCE OF SOCIAL MEDIA MARKETING ON THE BRAND EQUTY OF PACKAGED FRUIT JUICE BEVERAGES IN THE COMMUNITY OF LHOKSEUMAWE CITY

  Muhammad Fariz Pratama , Rusydi Abubakar

  1059-1065

  2024-05-19

  Statistics: 344

• THE INFLUENCE OF TRUST, COMMITMENT AND COMMUNICATION ON CUSTOMER RETENTION FOR SUPERMI PRODUCTS IN LHOKSEUMAWE CITY

  Wirdatul Ahya , Heriyana , Adnan , Hamdiah

  291-299

  2024-01-30

  Statistics: 341

• STRATEGIC GOVERNANCE, LEADERSHIP INTEGRITY, AND STAKEHOLDER ENGAGEMENT IN RESPONSIBLE AI ADOPTION IN SECURITY SERVICE INDUSTRY

  Hotasi Albin Sumitro , Achmad Fajar Hendarman

  1591-1597

  2026-01-30

  Statistics: 515

• THE EFFECT OF PRODUCT QUALITY, PRICE, AND LOCATIONON THE PURCHASE DECISION OF GAYO COFFEE POWDER AT RAKAN COFFEE STORE IN ACEH TENGAH REGENCY

  Laila Tussaa’dah , Halida Bahri , Mohd. Heikal , Jullimursyida

  3112-3119

  2025-09-20

  Statistics: 516

• THE EFFECT OF LIQUIDITY, SOLVABILITY, PROFITABILITY AND SIZE RATIO ON STOCK PRICE (Case study on Coal Mining Sub-Sector Companies Listed on the Indonesia Stock Exchange for the 2019-2023 Period)

  Chieka Putri Anjani , Nurni Arrina Lestari , Antony

  2230-2238

  2025-08-02

  Statistics: 196

• THE INFLUENCE OF BLUE OCEAN STRATEGY AND INNOVATION CAPABILITY ON PURCHASING DECISIONS IN THE RUMOH TUHA COFFEE SHOP, LHOKSEUMAWE CITY

  Nelly Astria , Cut Sukmawati , Teuku Zulkarnaen , Nanda Ameliany , Sufi

  2096-2102

  2025-08-01

  Statistics: 421

• THE EFFECT OF PRODUCT QUALITY, PRICE AND BRAND IMAGE ON THE PURCHASE DECISION OF JINISO PRODUCTS ON STUDENTS OF UNIVERSITAS MALIKUSSALEH

  Tasya Ema Dwiyana , Heriyana , Syamsul Bahri , T.Edyansyah

  542-550

  2025-02-28

  Statistics: 256

• THE EFFECT OF PRICE DISCOUNT, HEDONIC SHOPPING MOTIVATION, AND SHOPPING LIFESTYLE ON IMPULSE BUYING OF FASHION PRODUCTS ON SHOPEE LIVE (CASE STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH )

  Adnan , Dara , Naufal Bachri , T.Edyansyah

  2052-2059

  2024-11-12

  Statistics: 622

• THE INFLUENCE OF SOCIAL MEDIA MARKETING, TOURISM FACILITIES AND CUSTOMER SATISFACTION ON THE INTEREST OF RE-VISITING TOURISTS IN MEPAR CAMPING TAKENGON

  Wahda Tunisa , Jullimursyida , Chalirafi , M. Subhan

  1496-1506

  2024-08-14

  Statistics: 387