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• THE EFFECT OF THE MARKETING MIX STRATEGY ON CONSUMER BUYING INTEREST IN SMALL AND MEDIUM MICRO BUSINESSES (UMKM) KAMPUNG LALANG STOP KINOY

  Sri Winda Hardiyanti Damanik , Kumala Vera Dewi , Rakhmawati Purba

  305-314

  2022-05-30

  Statistics: 858

• ANALYSIS OF TAYLOR DE' VIRDIS PRODUCT PURCHASE DECISIONS THROUGH LIVE STREAMING SESSIONS ON TIKTOK SOCIAL MEDIA

  Tamara Marsya Safitri , Virdies Nur Cahya

  1890-1898

  2025-07-21

  Statistics: 350

• THE INFLUENCE OF TRUST, COMMITMENT AND COMMUNICATION ON CUSTOMER RETENTION FOR SUPERMI PRODUCTS IN LHOKSEUMAWE CITY

  Wirdatul Ahya , Heriyana , Adnan , Hamdiah

  291-299

  2024-01-30

  Statistics: 344

• ANALYSIS OF BRAND IMAGE, PRICE, AND PRODUCT QUALITY THAT INFLUENCE CONSUMER DECISIONS WHEN PURCHASING PREPAID MOBILE PHONE SERVICES

  Dika Andita , Dr Aang Curatman S.p., M.Si.

  3116-3128

  2026-05-24

  Statistics: 56

• ANALYSIS OF MUUN UMKM MARKETING STRATEGY IN INCREASING BUYING INTEREST AND CUSTOMER SATISFACTION

  Dwi Sagita , Nurul Alya Abdi , Muhammad Faris Al-Muzaki , Egi Utami Jailani , Rusydi Abubakar

  1082-1087

  2025-12-25

  Statistics: 553

• IMPLEMENTATION OF AN INTELLIGENT SYSTEM TO PREDICT PRODUCT DEMAND WITH THE BACKPROPAGATION NEURAL NETWORK ALGORITHM

  Rahmat Idhami , Andri Saputra , Taufa Fadly , Robet Silaban , Muhammad Syahputra Novelan

  935-942

  2026-01-19

  Statistics: 561

• THE INFLUENCE OF PRICE, LOCATION, AND WORD OF MOUTH ON PURCHASING DECISIONS AT 35.000 CONVENIENCE STORES (Case Study at Cut Kinan Store In Krueng Geukuh, Dewantara District, Aceh Utara Regency)

  Riva Hayatunnisa , Adnan , Juli Mursyida , Yuli Asbar

  271-279

  2024-01-30

  Statistics: 542

• THE BALI PROVINCIAL DPRD'S COMMISSION IV IMPLEMENTS ADAPTIVE GOVERNANCE IN RESPONSE TO EDUCATIONAL DISPARITIES IN REMOTE AREAS THROUGH THE CIPP MODEL

  I Gede Bayu Mahardika , Ida Bagus Raka Suardana

  2890-2904

  2026-05-07

  Statistics: 101

• VILLAGE ECONOMIC WELFARE THROUGH THE COGNITIVE ROLE OF BUMDES HUMAN RESOURCES TO IMPROVE COMPETITIVENESS LOCAL WISDOM PRODUCTS OF SERDANG BEDAGAI

  Rodi Syafrizal

  3259-3263

  2025-09-20

  Statistics: 290

• PERFORMANCE IMPROVEMENT ANALYSIS OF THE 35,000 MSME FAMILY CHIK TOSEBAR DEVELOPMENT

  Muhammad Nassa Ie , Muhammad Thoriq Al-Khairiri , Isra Jannah Yanti Zai , Khairil Anwar , Saharuddin

  957-964

  2022-01-30

  Statistics: 258

• THE INFLUENCE OF CUSTOMER EXPERIENCE, CUSTOMER SATISFACTION AND CUSTOMER BONDING ON CUSTOMER LOYALTYON SKINTIFIC SKINCARE PRODUCTS IN LHOKSEUMAWE CITY

  Adnan , Putri Faradila , Syamsul Bahri , Rahmaniar

  1897-1909

  2024-10-10

  Statistics: 562

• THE SERVITIZATION PARADOX: MARKETING'S ROLE IN THE TRANSITION FROM PRODUCT-CENTRIC TO SOLUTION-CENTRIC BUSINESS MODELS

  Natasya Nurkhalita , Lukmanul Hakim , Tibrani

  2871-2880-

  2026-05-02

  Statistics: 105

• THE EFFECT OF RELIGIOSITY AND BRAND LOYALTY ON PURCHASE DECISIONS (Case Study at Aurel Hijab Shop in Lhokseumawe City)

  Wilda Khaira , Yulius Dharma , Fuadi , Agustinar , Munardi

  1097-1105

  2025-12-25

  Statistics: 193

• THE INFLUENCE OF ADVERTISING, BRAND IMAGE, AND PRICE ON CONSUMER LOYALTY OF HM SAMPOERNA CIGARETTES IN THE PEOPLE OF LHOKSEUMAWE

  Muhammad Yani Fadhil , Halida Bahri , Rusydi Abubakar , Muchsin

  8-16

  2025-11-17

  Statistics: 493

• THE INFLUENCE OF BEAUTY INFLUENCER REVIEWS ON SKINCARE PRODUCT PURCHASE DECISIONS AMONG FISIPOL STUDENTS OF MALIKUSSALEH UNIVERSITY

  Grace Sela Karisma Cintana , Nursakinah Ritonga , Lisa Iryani , Teuku Zulkarnaen , Nanda Ameliany , Cut Andyna

  2222-2229

  2025-08-03

  Statistics: 345

• THE INFLUENCE OF BRAND PLACEMENT PRODUCT HAND BODY SCARLETT WHITENING IN KOREA TODAY'S WEBTOON ON BRAND AWARENESS AND PURCHASE INTENTION PRODUCT HAND BODY SCARLETT WHITENING

  Balqis Aurora Ariani , Nurainun , Muchsin , M. Subhan

  1936-1944

  2024-10-14

  Statistics: 460

• FACTORS THAT INFLUENCE ATTITUDE IN PURCHASING FAKE PRODUCTS

  Qurrata A'yun , Heriyana , Muchsin , T. Edyansyah

  1435-1442

  2024-08-14

  Statistics: 455

• THE INFLUENCE OF SOCIAL MEDIA ON RUNNING OUTFIT PURCHASING DECISIONS WITH FEAR OF MISSING OUT (FOMO) AS A MEDIATING VARIABLE

  Indah Dwi Lestari , Rahmawati , Heni Rahayu Rahmawati

  3469-3476

  2026-06-01

  Statistics: 25

• THE EFFECT OF EXPERIENCE VALUE CUSTOMER TO LOYALTY PRODUCT GARNIER BRAND COSMETICS IN THE COMMUNITY OF LHOKSEUMAWE CITY

  Yuliana Wardana , T. Edyansyah , Mohd. Heikal , Heriyana

  1307-1312

  2024-07-31

  Statistics: 661

• THE EFFECT OF PRACTICE WORK, SELF-EFFICACY AND WORK MOTIVATION ON THE WORK READINESS OF GENERATION Z STUDENTS IN THE FACULTY MALIKUSSALEH UNIVERSITY OF ENGINEERING

  Hasanah , Yusniar , Yanita , Azhar

  1972-1970

  2025-06-27

  Statistics: 419

• ANALYSIS OF SERVICE QUALITY IN AN EFFORT TO IMPROVE MEMBER SATISFACTION (CASE STUDY ON PT.PIM SHARIA EMPLOYEE COOPERATIVES)

  Amelia , Indah Fadhillah , Ratri Pangestika , Zihan Charunnisa , Rico Nur Ilham

  1191-1197

  2023-01-28

  Statistics: 400

• THE EFFECT OF SHOPEE LIVE FEATURES AND INFORMATION QUALITY ON ONLINE IMPULSIVE BUYING OF FASHION PRODUCTS (CASE STUDY ON STUDENTS AS E-COMMERCE CUSTOMERS SHOPEE AT THE FACULTY OF ECONOMICS AND BUSINESS)

  Syahrul Hidayat , Khairina AR , Jullimursyida , Halida Bahri

  2023-2032

  2024-10-27

  Statistics: 512

• COMPETING IN PLATFORM ECOSYSTEMS: A STRATEGIC FRAMEWORK FOR COMPLEMENTOR FIRMS' MARKETING AND INNOVATION CHOICES

  Darma Rahmat Suraja , Lukmanul Hakim , Tibrani

  3306-3313

  2026-06-01

  Statistics: 67

• THE EFFECT OF FEAR OF MISSING OUT (FOMO) AS AN INDICATOR OF VIRAL PRODUCT PURCHASE DECISIONS BY HEDONICALLY ORIENTED STUDENTS

  Shally Ruth Yuliana Manik , Hadijah Zoya , Amelia Situmorang , Tria Anggina , Rafael Krismahendra Panjaitan , Andi Taufiq Umar

  914-918

  2025-05-22

  Statistics: 534

• ACTUAL BEHAVIORAL STRATEGY AND CONVENIENCE TOWARDS CONSUMER SATISFACTION THROUGH BRAND IMAGE UMKM IN MEDAN CITY

  Bunga Aditi

  254-266

  2024-12-30

  Statistics: 340