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• THE INFLUENCE OF TRUST LEVEL, CONSUMER SATISFACTION AND PRICE REGARDING CAT PURCHASING DECISIONS ON FACEBOOK MARKET PLACE

  Talita Ainun Nursalsabillah C , Rahmaniar , Ikramuddin , Syamsul Bahri

  1376-1384

  2024-07-31

  Statistics: 535

• INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON THE PURCHASE DECISION OF IPHONE HDC (HANDPHONE COPY DRAW) TO STIE DEVELOPMENT STUDENTS

  Benhart Nainggolan , Rodi Syafrizal

  501-507

  2023-08-11

  Statistics: 246

• THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS USING LIVE BROADCAST AND DIRECT MESSAGE (DM) FEATURES ON INSTAGRAM IN SAMARINDA CITY

  Umi Zunaidah , Renita Kawuryan , Baynatul Rahma

  1522-1532

  2024-08-14

  Statistics: 200

• THE INFLUENCE OF PRICE PERCEPTION AND PROMOTION ON ANDROID SMARTPHONE PURCHASE DECISIONS

  Risky Al Haddid , Teuku Zulkarnaen , Jullimursyida , Halida Bahri

  2078-2087

  2024-11-13

  Statistics: 1148

• THE INFLUENCE OF PROMOTION THROUGH SOCIAL MEDIA , E-WOM AND BRAND AMBASSADOR ON EMINA PRODUCT PURCHASE DECISION (Case Study on Malikussaleh University Students)

  Putri Aklima , Jullimursyida , Naufal Bachri , Mariyudi

  1829-1837

  2024-10-10

  Statistics: 440

• THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASE DECISIONS AT WARUNG MIE SUREEE CEK PON RANGKAYA INTERSECTION

  Nuratul Ikramah , Cut Sukmawati , Maisyura , Teuku Zulkarnaen , Sufi

  426-434

  2025-02-07

  Statistics: 367

• THE INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON PURCHASING DECISIONS AT YAZZBRAND STORES IN BIREUEN DISTRICT

  Yenni Nova Febrian , T. Edyansyah , Mariyudi , Halida Bahri

  121-128

  2023-12-26

  Statistics: 403

• THE INFLUENCE OF PRICE, PRODUCT QUALITY AND WORD OF MOUTH ON THE DECISION PURCHASE OF COFFEE PIE PRODUCTS AT TAKENGON CENTRAL ACEH

  Rahma Yanti Br Damanik , Mariyudi , Adnan , Khairina AR

  1709-1714

  2024-09-30

  Statistics: 443

• INFLUENCE OF PRODUCT SPECIFICATIONS AND PRICES ON THE LAPTOP PURCHASE DECISION HEWLETT PACKARD (HP) BRAND (Case Study on Pegasus Computer Store Customers Tebing Tinggi)

  Abednego Ketaren

  143-152

  2022-02-26

  Statistics: 403

• THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PROMOTION ON THE DECISION TO PURCHASE TEA GLASS IN MALIKUSSALEH UNIVERSITY STUDENTS

  Niswatun Munawarah , Halida Bahri , Naufal Bachri , Khairina

  1087-1093

  2024-05-22

  Statistics: 458

• CONSUMER PREFERENCES IN MAKING DECISIONS TO PURCHASE TRADITIONAL SNACKS AT TENANK CAFE, MEDAN CITY

  Nasfia Arsila Nisa , Agustinawati , Lisa Iryani , Sufi , Nursakinah Ritonga

  197-208

  2025-01-03

  Statistics: 315

• ANALYSIS OF CONSUMER BEHAVIOR TOWARDS PURCHASING DECISIONS FOR KING FRIED CHICKEN IN SYIAH KUALA

  Jasmine Mardhina Qamarani FP , Dian Asri

  2079-2086

  2025-08-03

  Statistics: 480

• THE INFLUENCE OF LIFESTYLE AND WORK ON PERCEPTION OF QUALITY AND ITS IMPLICATIONS ON PEARLY STORE PURCHASE DECISIONS

  Citra Saffanah , Eka Elvira Br. Sinaga , Fitrianingsih , Imelda Mardayanti

  977-986

  2025-05-28

  Statistics: 261

• THE EFFECT OF PRODUCT QUALITY, PRICE AND PROMOTION ON ACER LAPTOP PURCHASE DECISIONSTO STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH

  Farhan Kandarifa , Samsul Bahri , Adnan , Rahmaniar

  685-692

  2025-04-22

  Statistics: 412

• ANALYSIS OF PRODUCT QUALITY, DIGITAL MARKETING, BRAND IMAGE AND INNOVATION ON PURCHASE DECISIONS FOR SKINTIFIC COSMETIC PRODUCTS IN LHOKSEUMAWE CITY

  Nurmafuzah , Mohd.Heikal , Ikramuddin , Muchsin

  3716-3724

  2025-10-14

  Statistics: 388

• ANALYSIS OF TAYLOR DE' VIRDIS PRODUCT PURCHASE DECISIONS THROUGH LIVE STREAMING SESSIONS ON TIKTOK SOCIAL MEDIA

  Tamara Marsya Safitri , Virdies Nur Cahya

  1890-1898

  2025-07-21

  Statistics: 283

• THE INFLUENCE OF TASTE, PRICE AND BRAND IMAGE ON PURCHASE DECISIONS AT THREATENED AYAM RESTAURANTS IN MEDAN

  Rilza Yusifa Wanda , Nurainun

  258-268

  2023-07-05

  Statistics: 366

• THE INFLUENCE OF BEAUTY INFLUENCER REVIEWS ON SKINCARE PRODUCT PURCHASE DECISIONS AMONG FISIPOL STUDENTS OF MALIKUSSALEH UNIVERSITY

  Grace Sela Karisma Cintana , Nursakinah Ritonga , Lisa Iryani , Teuku Zulkarnaen , Nanda Ameliany , Cut Andyna

  2222-2229

  2025-08-03

  Statistics: 265

• WHAT DRIVES SHOPEEFOOD PURCHASES? EXPLORING THE ROLE OF SERVICE QUALITY, PROMOTION, PRICE, AND BRAND IMAGE IN SAMARINDA CITY

  Umi Zunaidah , Devina Vionita , Renita Kawuryan , Armini Ningsih , Rusliansyah

  2024-2029

  2025-08-01

  Statistics: 150

• FACTORS INFLUENCING SALES DECISIONS AND THEIR IMPACT ON MICRO, SMALL AND MEDIUM ENTERPRISES IN BRAVO PHOTOCOPY BUSINESS BLANG PULO VILLAGE

  Yuyun Wahyuni , Fadhila Khairani Husna , Fitra Haway , Hafidz Aulia Ramadhan , Irada Sinta

  1242-1248

  2023-02-10

  Statistics: 325

• THE EFFECT OF SERVICE QUALITY, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISIONS

  Risa Wininda , Rodi Syafrizal , Nursaimatussaddiya

  1155-1165

  2025-06-17

  Statistics: 447

• THE INFLUENCE OF BEAUTY VLOGGER, ONLINE CUSTOMERREVIEWAND IMPULSE BUYING DECISIONS, ON INTEREST TO BUY ONLINE ON SOMETHINC SKINCARE PRODUCTS (Case study on students of the Faculty of Economics and Business of Universitas Malikussaleh )

  Zikra , Jullimursyida , M.Subhan , Chalirafi

  1793-1802

  2024-09-30

  Statistics: 375

• THE INFLUENCE OF PRODUCT QUALITY, PRICE AND TRUST ON THE DECISION TO PURCHASE ORGANIC VEGETABLES WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN THE BRASTAGI SUPERMARKET, MEDAN CITY

  Cut Dian Izabella , Yusniar Lubis , Syaifuddin

  886-894

  2024-04-09

  Statistics: 91

• THE EFFECT OF PRICE, LOCATION, AND SERVICE QUALITY ON REPEAT PURCHASE DECISIONS IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) FESTALS ON SUNDAY ACTIVITIES IN LHOKSEUMAWE CITY

  Maryana Br Manik , Mohd. Heikal , Rusydi Abubakar , Ikramuddin

  3360-3370

  2025-08-30

  Statistics: 228

• THE EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM), PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF URBAN LIP CREAM MATTE IMPLORA PRODUCTS AMONG UNIVERSITAS MALIKUSSALEH STUDENTS

  Fidya Amira Nasution , khairina@unimal.ac.id , Jullimursyida , Rahmaniar

  3426-3435

  2025-09-20

  Statistics: 339