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• ANALYSIS OF THE RELATIONSHIP OF PRODUCT QUALITY, SERVICE QUALITY, PRICES AND PROMOTIONS ON BUYING DECISION (STUDY AT NINE WALI MEDAN SHOPS)

  Ramadhan Nurmuhammad , Endang Sulistya Rini , Amrin Fauzi

  183-193

  2024-01-12

  Statistics: 253

• THE INFLUENCE OF BEAUTY VLOGGER, ONLINE CUSTOMERREVIEWAND IMPULSE BUYING DECISIONS, ON INTEREST TO BUY ONLINE ON SOMETHINC SKINCARE PRODUCTS (Case study on students of the Faculty of Economics and Business of Universitas Malikussaleh )

  Zikra , Jullimursyida , M.Subhan , Chalirafi

  1793-1802

  2024-09-30

  Statistics: 375

• THE INFLUENCE OF ADVERTISING AND BRAND REPUTATION ON BRAND IMAGE AND ITS IMPLICATIONS ON HANBODY MARINA PURCHASE DECISIONS (AT THE NUSANTARA SHOP, TEBING TINGGI)

  Indriani Nainggolan , Putri Ramadhani , Fitrianingsih , Imelda Mardayanti

  928-936

  2025-05-28

  Statistics: 152

• CONSUMER PREFERENCES IN MAKING DECISIONS TO PURCHASE TRADITIONAL SNACKS AT TENANK CAFE, MEDAN CITY

  Nasfia Arsila Nisa , Agustinawati , Lisa Iryani , Sufi , Nursakinah Ritonga

  197-208

  2025-01-03

  Statistics: 315

• THE INFLUENCE OF TRUST LEVEL, CONSUMER SATISFACTION AND PRICE REGARDING CAT PURCHASING DECISIONS ON FACEBOOK MARKET PLACE

  Talita Ainun Nursalsabillah C , Rahmaniar , Ikramuddin , Syamsul Bahri

  1376-1384

  2024-07-31

  Statistics: 535

• THE EFFECT OF INFLUENCER CREDIBILITY AND DIGITAL ADVERTISING ON AQUA BRAND PURCHASE DECISIONS WITH SATISFACTION CUSTOMER AS A MODERATING VARIABLE (Case Study of Aqua Instagram Followers)

  Dedy Dwi Arseto

  545-553

  2023-08-13

  Statistics: 178

• THE INFLUENCE OF GREEN MARKETING, PRODUCT QUALITY AND CONSUMER CONFIDENCE ON PURCHASING DECISIONS FOR AVOSKIN SKINCARE PRODUCTS FOR STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY

  Adnan , Rusydi Abubakar , Ikramuddin , Titi Yulmaida

  1100-1106

  2024-05-27

  Statistics: 529

• THE EFFECT OF SERVICE QUALITY, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISIONS

  Risa Wininda , Rodi Syafrizal , Nursaimatussaddiya

  1155-1165

  2025-06-17

  Statistics: 447

• THE INFLUENCE OF PRODUCT QUALITY, PROMOTION, BRAND IMAGE AND BRAND TRUST ON PURCHASING DECISIONS PURCHASE OF AQUA MINERAL WATER FOR MALIKUSSALEH UNIVERSITY STUDENTS

  Mita Darmayanti , Rahmaniar , Maryudi , Heriyana

  1062-1073

  2025-06-08

  Statistics: 439

• ANALYSIS OF THE INFLUENCE OF RATE, TYPE OF INSURANCE PRODUCT AND IMPLEMENTATION OF INSURANCE POLICY PREMIUM PAYMENT POLICY ON INSURANCE PRODUCT PURCHASE DECISION AT PT. BSAM MEDAN INSURANCE

  Annisa Amelia , Paham Ginting , Endang Sulistya Rini

  534-536

  2025-02-17

  Statistics: 101

• THE EFFECT OF PRICE, BRAND IMAGE AND PRODUCT QUALITY ON REALME SMARTPHONE PURCHASE DECISIONS AMONG THE PEOPLE OF EAST ACEH DISTRICT

  Irvan Saputra , Khairina AR , Widyana Verawaty Siregar , T. Edyansyah

  3448-3458

  2025-09-20

  Statistics: 313

• THE EFFECT OF PRODUCT QUALITY, PRICE AND BRAND IMAGE ON THE PURCHASE DECISION OF JINISO PRODUCTS ON STUDENTS OF UNIVERSITAS MALIKUSSALEH

  Tasya Ema Dwiyana , Heriyana , Syamsul Bahri , T.Edyansyah

  542-550

  2025-02-28

  Statistics: 232

• ANALYSIS OF CONSUMER BEHAVIOR TOWARDS PURCHASING DECISIONS FOR KING FRIED CHICKEN IN SYIAH KUALA

  Jasmine Mardhina Qamarani FP , Dian Asri

  2079-2086

  2025-08-03

  Statistics: 480

• THE INFLUENCE OF PRICE, PRODUCT QUALITY AND WORD OF MOUTH ON THE DECISION PURCHASE OF COFFEE PIE PRODUCTS AT TAKENGON CENTRAL ACEH

  Rahma Yanti Br Damanik , Mariyudi , Adnan , Khairina AR

  1709-1714

  2024-09-30

  Statistics: 443

• THE INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON PURCHASING DECISIONS AT YAZZBRAND STORES IN BIREUEN DISTRICT

  Yenni Nova Febrian , T. Edyansyah , Mariyudi , Halida Bahri

  121-128

  2023-12-26

  Statistics: 403

• THE EFFECT OF TRUST, PRICE, AND EASE OF TRANSACTION ON BUYING INTEREST AND THEIR IMPLICATIONS ON PURCHASE DECISIONS STUDY PT. INDONESIA MAYBANK FINANCE ONLINE CUSTOMER

  Felix Sundah , Melitina Tecoalu , Soegeng Wahyoedi

  431-442

  2022-08-31

  Statistics: 403

• THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PROMOTION ON THE DECISION TO PURCHASE TEA GLASS IN MALIKUSSALEH UNIVERSITY STUDENTS

  Niswatun Munawarah , Halida Bahri , Naufal Bachri , Khairina

  1087-1093

  2024-05-22

  Statistics: 458

• THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS USING LIVE BROADCAST AND DIRECT MESSAGE (DM) FEATURES ON INSTAGRAM IN SAMARINDA CITY

  Umi Zunaidah , Renita Kawuryan , Baynatul Rahma

  1522-1532

  2024-08-14

  Statistics: 200

• INFLUENCE OF PRODUCT SPECIFICATIONS AND PRICES ON THE LAPTOP PURCHASE DECISION HEWLETT PACKARD (HP) BRAND (Case Study on Pegasus Computer Store Customers Tebing Tinggi)

  Abednego Ketaren

  143-152

  2022-02-26

  Statistics: 403

• THE EFFECT OF GREEN MARKETING MIX ON PURCHASE DECISIONS FOR TUPPERWARE PRODUCTS IN EAST ACEH DISTRICT.

  Said Abdillah , Rahmaniar , Chalirafi , Khairina AR

  102-115

  2025-11-17

  Statistics: 422

• THE INFLUENCE OF BRAND IMAGE, BRAND TRUST, AND HALAL LABEL ON PURCHASING DECISIONS OF HANASUI LIP CREAM AMONG FEMALE STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH

  Mutia Rahmi , T. Edyansyah , Samsul Bahri , Nurainun

  2002-2007

  2024-11-13

  Statistics: 665

• THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON NIVEA PRODUCT PURCHASE DECISIONS (CASE STUDY AT SMAN I PINTU POHAN MERANTI)

  Wenny Widiyawati Simangunsong , Yuni Syahputri

  744-750

  2025-05-04

  Statistics: 266

• THE INFLUENCE OF WORD OF MOUTH, PRODUCT QUALITY AND SALES PROMOTION ON THE PURCHASE DECISION OF BRAND SHAMPOO PRODUCTS HEAD & SHOULDERS BY THE COMMUNITY IN JEUMPA DISTRICT REGENCY BUREAUCRACY

  Nazifa Hafiza , T. Edyansyah , Chalirafi , Heriyana

  3173-3181

  2025-09-20

  Statistics: 647

• THE INFLUENCE OF PRODUCT QUALITY, PRODUCT DESIGN AND PRICE ON THE DECISION TO PURCHASE BOGO RETRO CLASSIC HELMETS AMONG MANAGEMENT STUDYPROGRAM STUDENTS FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY

  Uli Artha Manullang , T. Edyansyah , Adnan , Muchsin

  220-228

  2024-01-14

  Statistics: 335

• INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON THE PURCHASE DECISION OF IPHONE HDC (HANDPHONE COPY DRAW) TO STIE DEVELOPMENT STUDENTS

  Benhart Nainggolan , Rodi Syafrizal

  501-507

  2023-08-11

  Statistics: 246