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• THE INFLUENCE OF TASTE, PRICE AND LOCATION ON PURCHASING DECISIONS AT AA SEBLAK STALL IN TEBING TINGGI CITY

  Nila Sahliana , Tiara Afrillia , Ari Syahputra , Frederik Rudy Sentosa Rajagukguk

  1655-1663

  2025-07-10

  Statistics: 216

• THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PROMOTION ON THE DECISION TO PURCHASE TEA GLASS IN MALIKUSSALEH UNIVERSITY STUDENTS

  Niswatun Munawarah , Halida Bahri , Naufal Bachri , Khairina

  1087-1093

  2024-05-22

  Statistics: 459

• INFLUENCE OF PRODUCT SPECIFICATIONS AND PRICES ON THE LAPTOP PURCHASE DECISION HEWLETT PACKARD (HP) BRAND (Case Study on Pegasus Computer Store Customers Tebing Tinggi)

  Abednego Ketaren

  143-152

  2022-02-26

  Statistics: 404

• THE EFFECT OF INFLUENCER CREDIBILITY AND DIGITAL ADVERTISING ON AQUA BRAND PURCHASE DECISIONS WITH SATISFACTION CUSTOMER AS A MODERATING VARIABLE (Case Study of Aqua Instagram Followers)

  Dedy Dwi Arseto

  545-553

  2023-08-13

  Statistics: 180

• FACTORS INFLUENCING CONSUMER DECISIONS IN PURCHASING IMPORTED ORANGES AND LOCAL ORANGES (Case Study in Kisaran City)

  Mhd Riza Fahlevi , Tumpal HS Siregar , Yohny Anwar

  1320-1335

  2024-07-31

  Statistics: 317

• THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASE DECISIONS AT WARUNG MIE SUREEE CEK PON RANGKAYA INTERSECTION

  Nuratul Ikramah , Cut Sukmawati , Maisyura , Teuku Zulkarnaen , Sufi

  426-434

  2025-02-07

  Statistics: 369

• THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND ELECTRONIC WORD OF MOUTH ON EMINA PRODUCT PURCHASE DECISIONS (Case Study on UNPAB Management Study Program Students Class of 2020)

  Nita Salsabila , Annisa Sanny

  937-948

  2024-04-24

  Statistics: 590

• THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE, PRODUCT KNOWLEDGE AND PRODUCT INVOLVEMENT ON PURCHASING DECISIONS FOR NONGSHIN BRAND INSTANT NOODLES.

  Mulia Sari , Nurainun

  1014-1021

  2024-05-08

  Statistics: 266

• THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON PURCHASE DECISIONS ON ADES PACKAGED DRINKING WATER (AMDK) (Case Study: On Students of the Faculty of Economics and Business, Universitas Malikussaleh)

  Putri Minda Sari , Halida Bahri , Jullimursyida , Agustinawati

  12-20

  2024-12-24

  Statistics: 350

• ANALYSIS OF CONSUMER BEHAVIOR TOWARDS PURCHASING DECISIONS FOR KING FRIED CHICKEN IN SYIAH KUALA

  Jasmine Mardhina Qamarani FP , Dian Asri

  2079-2086

  2025-08-03

  Statistics: 484

• ANALYSIS OF THE RELATIONSHIP OF PRODUCT QUALITY, SERVICE QUALITY, PRICES AND PROMOTIONS ON BUYING DECISION (STUDY AT NINE WALI MEDAN SHOPS)

  Ramadhan Nurmuhammad , Endang Sulistya Rini , Amrin Fauzi

  183-193

  2024-01-12

  Statistics: 254

• THE IMPACT OF ELECTRONIC WORDOF MOUTH (e-WOM) ON HOTEL ROOM PURCHASE DECISIONS AT TRAVELOKA AT HOTEL PARKSIDE PETROGAYO HOTEL TAKENGON

  Rizkan , Heriyana , T.Edyansyah , Hamdiah

  56-65

  2025-11-17

  Statistics: 327

• THE INFLUENCE OF THE MARKETING MIX (7P) ON CONSUMER PURCHASING DECISIONS (CASE STUDY KUTARADJA FRIED CHICKEN DARUSSALAM)

  Linda Santri , Nova Suryani

  2087-2096

  2025-08-03

  Statistics: 458

• EXPLORING BOYCOTT MOVEMENTS AND RELIGIOUS AGRICULTURAL PRACTICES IN CONSUMER PURCHASING DECISIONS IN INDONESIA

  Hanif Zafran Akbar , Hadi Peristiwo , Hendrieta Ferieka , Suryani Suryani , Efi syarifudin

  1619-1626

  2026-01-30

  Statistics: 728

• THE INFLUENCE OF ONLINE CUSTOMER RATINGS, ONLINE CUSTOMER REVIEWS, AND PRICE PERCEPTIONS ON PURCHASING DECISIONS IN SHOPEE E-COMMERCE (Study on FEB Management Students Universitas Malikussaleh)

  Adnan , Rusydi Abubakar , Heriyana , Andri Ani Nur

  1631-1637

  2024-09-30

  Statistics: 706

• INFLUENCE OF PRICE, PRODUCT DESIGN, PRODUCT QUALITY, AND BRAND IMAGE ON PURCHASING DECISIONS VENTELA SHOES FOR STUDENTS FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MALIKUSSALEH

  Rabiatul Auliza , Hamdiah , Heriyana , Muchsin

  2180-2189

  2024-11-24

  Statistics: 285

• THE INFLUENCE OF PRICE PERCEPTION AND PROMOTION ON ANDROID SMARTPHONE PURCHASE DECISIONS

  Risky Al Haddid , Teuku Zulkarnaen , Jullimursyida , Halida Bahri

  2078-2087

  2024-11-13

  Statistics: 1151

• THE EFFECT OF PRODUCT QUALITY, PRICE AND BRAND IMAGE ON THE PURCHASE DECISION OF JINISO PRODUCTS ON STUDENTS OF UNIVERSITAS MALIKUSSALEH

  Tasya Ema Dwiyana , Heriyana , Syamsul Bahri , T.Edyansyah

  542-550

  2025-02-28

  Statistics: 234

• THE INFLUENCE OF PRODUCT QUALITY, PRICE AND TRUST ON THE DECISION TO PURCHASE ORGANIC VEGETABLES WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN THE BRASTAGI SUPERMARKET, MEDAN CITY

  Cut Dian Izabella , Yusniar Lubis , Syaifuddin

  886-894

  2024-04-09

  Statistics: 92

• THE DETERMINANTS OF GREEN PURCHASING BEHAVIOR

  Rahayu Lestari , Resti Hardini , Melati , Kumba Digdowiseiso , Safiek Mokhlis

  686-692

  2024-03-01

  Statistics: 205

• THE EFFECT OF PRODUCT QUALITY, PRICE AND PROMOTION ON ACER LAPTOP PURCHASE DECISIONSTO STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH

  Farhan Kandarifa , Samsul Bahri , Adnan , Rahmaniar

  685-692

  2025-04-22

  Statistics: 414

• THE INFLUENCE OF BEAUTY INFLUENCER REVIEWS ON SKINCARE PRODUCT PURCHASE DECISIONS AMONG FISIPOL STUDENTS OF MALIKUSSALEH UNIVERSITY

  Grace Sela Karisma Cintana , Nursakinah Ritonga , Lisa Iryani , Teuku Zulkarnaen , Nanda Ameliany , Cut Andyna

  2222-2229

  2025-08-03

  Statistics: 269

• ANALYSIS OF TAYLOR DE' VIRDIS PRODUCT PURCHASE DECISIONS THROUGH LIVE STREAMING SESSIONS ON TIKTOK SOCIAL MEDIA

  Tamara Marsya Safitri , Virdies Nur Cahya

  1890-1898

  2025-07-21

  Statistics: 285

• THE INFLUENCE OF PRODUCT QUALITY, CELEBRITY ENDORSER, BRAND IMAGE ON PURCHASE DECISION LOCAL SKINCARE PRODUCTS SCARLETT WHITENING IN LHOKSEUMAWE CITY

  Irsyah Akhirunanda , Siti Maimunah , Syamsul Bahri , Widyana Verawaty Siregar

  1176-1181

  2024-06-30

  Statistics: 254

• THE INFLUENCE OF LIFESTYLE ON PURCHASING DECISIONS FOR SKINTIFIC SKIN CARE

  Khairun Nisa , T. Edyansyah , Nurainun , Halida Bahri

  113-120

  2023-12-26

  Statistics: 672