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• THE EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM), PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF URBAN LIP CREAM MATTE IMPLORA PRODUCTS AMONG UNIVERSITAS MALIKUSSALEH STUDENTS

  Fidya Amira Nasution , khairina@unimal.ac.id , Jullimursyida , Rahmaniar

  3426-3435

  2025-09-20

  Statistics: 340

• ANALYSIS OF PRODUCT QUALITY, DIGITAL MARKETING, BRAND IMAGE AND INNOVATION ON PURCHASE DECISIONS FOR SKINTIFIC COSMETIC PRODUCTS IN LHOKSEUMAWE CITY

  Nurmafuzah , Mohd.Heikal , Ikramuddin , Muchsin

  3716-3724

  2025-10-14

  Statistics: 397

• THE INFLUENCE OF PROMOTION THROUGH SOCIAL MEDIA , E-WOM AND BRAND AMBASSADOR ON EMINA PRODUCT PURCHASE DECISION (Case Study on Malikussaleh University Students)

  Putri Aklima , Jullimursyida , Naufal Bachri , Mariyudi

  1829-1837

  2024-10-10

  Statistics: 441

• EXPLORING MERCHANT PREFERENCES IN DECISIONS TO PURCHASE PINEAPPLES FROM FARMERS IN SENURO VILLAGE

  Muhammad Andri Zuliansyah , Reshi Wahyuni , Serly Novita Sari , Adli , M. Huanza , Jerry Antonio

  465-472

  2025-12-21

  Statistics: 676

• THE EFFECT OF FEAR OF MISSING OUT (FOMO) AS AN INDICATOR OF VIRAL PRODUCT PURCHASE DECISIONS BY HEDONICALLY ORIENTED STUDENTS

  Shally Ruth Yuliana Manik , Hadijah Zoya , Amelia Situmorang , Tria Anggina , Rafael Krismahendra Panjaitan , Andi Taufiq Umar

  914-918

  2025-05-22

  Statistics: 473

• INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON THE PURCHASE DECISION OF IPHONE HDC (HANDPHONE COPY DRAW) TO STIE DEVELOPMENT STUDENTS

  Benhart Nainggolan , Rodi Syafrizal

  501-507

  2023-08-11

  Statistics: 248

• ANALYSIS OF THE INFLUENCE OF RATE, TYPE OF INSURANCE PRODUCT AND IMPLEMENTATION OF INSURANCE POLICY PREMIUM PAYMENT POLICY ON INSURANCE PRODUCT PURCHASE DECISION AT PT. BSAM MEDAN INSURANCE

  Annisa Amelia , Paham Ginting , Endang Sulistya Rini

  534-536

  2025-02-17

  Statistics: 101

• THE INFLUENCE OF WORD OF MOUTH, PRODUCT QUALITY AND SALES PROMOTION ON THE PURCHASE DECISION OF BRAND SHAMPOO PRODUCTS HEAD & SHOULDERS BY THE COMMUNITY IN JEUMPA DISTRICT REGENCY BUREAUCRACY

  Nazifa Hafiza , T. Edyansyah , Chalirafi , Heriyana

  3173-3181

  2025-09-20

  Statistics: 649

• THE INFLUENCE OF PRODUCT QUALITY, PRODUCT DESIGN AND PRICE ON THE DECISION TO PURCHASE BOGO RETRO CLASSIC HELMETS AMONG MANAGEMENT STUDYPROGRAM STUDENTS FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY

  Uli Artha Manullang , T. Edyansyah , Adnan , Muchsin

  220-228

  2024-01-14

  Statistics: 338

• WHAT DRIVES SHOPEEFOOD PURCHASES? EXPLORING THE ROLE OF SERVICE QUALITY, PROMOTION, PRICE, AND BRAND IMAGE IN SAMARINDA CITY

  Umi Zunaidah , Devina Vionita , Renita Kawuryan , Armini Ningsih , Rusliansyah

  2024-2029

  2025-08-01

  Statistics: 150

• THE INFLUENCE OF BRAND IMAGE AND STORE ATMOSPHERE ON CONSUMER PURCHASE INTEREST OF KOPI PETIK JL.PEMBANGUNAN KM.12

  Rio Fahmi Huseini Ritonga , Riza Fanny Meutia , Hery Syahrial , Nindya Yunita

  671-677

  2025-04-20

  Statistics: 276

• THE EFFECT OF PRICE, BRAND IMAGE AND PRODUCT QUALITY ON REALME SMARTPHONE PURCHASE DECISIONS AMONG THE PEOPLE OF EAST ACEH DISTRICT

  Irvan Saputra , Khairina AR , Widyana Verawaty Siregar , T. Edyansyah

  3448-3458

  2025-09-20

  Statistics: 315

• THE EFFECT OF GREEN MARKETING MIX ON PURCHASE DECISIONS FOR TUPPERWARE PRODUCTS IN EAST ACEH DISTRICT.

  Said Abdillah , Rahmaniar , Chalirafi , Khairina AR

  102-115

  2025-11-17

  Statistics: 428

• EFFECT OF PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE BRAND TRUSTON THE PURCHASE DECISION TOYOTA AVANZA IN CITY COMMUNITIES

  Muhammad Furqan , Mariyudi , T.Edyansyah , Heriyana

  1337-1354

  2023-03-18

  Statistics: 405

• THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (eWOM) AND BRAND TRUST ON PURCHASE INTENTION OF AQUA PRODUCTS AMONG GENERATION Z AFTER THE BOYCOTT: A CASE STUDY ON MANAGEMENT STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF UTARA SUMATRA

  Sri Sarah br G.Manik , Alfifto , Amrin Mulia Utama Nst , Eka Dewi Setia Tarigan , Irwansyah Putra

  1780-1788

  2025-08-04

  Statistics: 385

• THE INFLUENCE OF CELEBRITY ENDORSERS, ADVERTISING AND CREATIVE SALES PROMOTION ON PURCHASE INTENTION IN E-COMMERCE

  Teuku Zulkarnaen , Yayang Tiara , Mariyudi , Heriyana

  455-464

  2025-04-22

  Statistics: 443

• URGENCY CERTIFICATION HALAL FOR MSMEs FOOD AND DRINK AMONG THE MUSLIM COMMUNITY OF BANGKA BELITUNG: BETWEEN NEEDS AND FORMALITY

  Ahmad Fauzi , Achmad

  3380-3389

  2025-09-08

  Statistics: 341

• THE INFLUENCE OF PRODUCT QUALITY, PROMOTION, BRAND IMAGE AND BRAND TRUST ON PURCHASING DECISIONS PURCHASE OF AQUA MINERAL WATER FOR MALIKUSSALEH UNIVERSITY STUDENTS

  Mita Darmayanti , Rahmaniar , Maryudi , Heriyana

  1062-1073

  2025-06-08

  Statistics: 447

• THE INFLUENCE OF LIFESTYLE ON THE PURCHASE DECISION OF APPLE SMARTPHONE PRODUCTS ON STUDENTS OF THE FACULTY OF SOCIAL SCIENCES AND POLITICS MALIKUSSALEH UNIVERSITY

  Susilawati , Nursanjaya , Sufi , Lisa Iryani , Nanda Ameliany

  224-233

  2025-01-03

  Statistics: 203

• THE INFLUENCE OF BRAND IMAGE, BRAND TRUST, AND HALAL LABEL ON PURCHASING DECISIONS OF HANASUI LIP CREAM AMONG FEMALE STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH

  Mutia Rahmi , T. Edyansyah , Samsul Bahri , Nurainun

  2002-2007

  2024-11-13

  Statistics: 666

• THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON NIVEA PRODUCT PURCHASE DECISIONS (CASE STUDY AT SMAN I PINTU POHAN MERANTI)

  Wenny Widiyawati Simangunsong , Yuni Syahputri

  744-750

  2025-05-04

  Statistics: 268