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• THE INFLUENCE OF BTS AS A BRAND AMBASSADOR, BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE INTENTION OF SAMSUNG GALAXY SMARTPHONES IN LHOKSEUMAWE CITY

  Tsania Adilla Putri , M. Subhan , Naufal Bachri , Siti Maimunah

  395-401

  2025-01-22

  Statistics: 450

• THE EFFECT OF E-SERVICE QUALITY, BRAND IMAGE, AND PROMOTION ON INTEREST IN BUYING PREMIUM SERVICES ON APPLICATIONS STREAMING MUSIC SPOTIFY ON STUDENT OF THE FACULTY OF ECONOMICS AND BUSINESS UNIMAL

  Nadya Restianda , Sapna Biby , Naufal Bachri , Muchsin

  256-262

  2024-01-30

  Statistics: 428

• THE EFFECT OF SERVICE QUALITY, PRICE, AND TASTE IMAGE ON CONSUMER SATISFACTION AT GHATHAF PREMIUM COFFEE, PANTE KEC. SYAMTALIRA ARON REGENCY

  Sumarni , Hamdiah , Ikrammuddin , Siti Maimunah

  4474-4482

  2025-11-16

  Statistics: 755

• THE EFFECT OF SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION OF MAXIM ONLINE TRANSPORTATION AT PAPUA CHRISTIAN UNIVERSITY

  Andrei Maryen , Rendi Y Pattiasina , Oktovina Klasafle

  2307-2317

  2025-08-10

  Statistics: 552

• THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON PURCHASE DECISIONS ON ADES PACKAGED DRINKING WATER (AMDK) (Case Study: On Students of the Faculty of Economics and Business, Universitas Malikussaleh)

  Putri Minda Sari , Halida Bahri , Jullimursyida , Agustinawati

  12-20

  2024-12-24

  Statistics: 466

• FACTORS THAT INFLUENCE BRAND SWITCHING BEHAVIOR OF TRI MOBILE CARD USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY

  M. Syariful Alam , Khairina AR , Ikramuddin , M.Subhan

  76-88

  2025-11-17

  Statistics: 677

• THE GREEN MSME DRYING TECHNOLOGY MODEL AND ITS IMPACT ON THE ADDED VALUE OF COFFEE FARMERS IN ACEH

  Dedy Darmansyah , Hartini , Qhisthina Atikah , Ina Yuyun

  153-158

  2025-12-03

  Statistics: 332

• QUALITY OF HEALTH SERVICES AT SIEMPAT RUBE COMMUNITY HEALTH CENTER, PAK-PAK BHARAT DISTRICT

  Natalia Padang , Muklir , Sufi , Ti Aisyah , Ferizaldi

  1535-1543

  2025-07-13

  Statistics: 563

• IMPLEMENTATION OF GOOD GOVERNANCE PERSPECTIVE IN IMPROVING THE QUALITY OF PASSPORT ISSUANCE SERVICES AT THE CLASS I TPI PONTIANAK IMMIGRATION OFFICE

  Agus Dwi Riyanto , Rusdiono , S.Y. Pudjianto

  492-496

  2025-12-18

  Statistics: 435

• THE INFLUENCE OF PRODUCT QUALITY, PRODUCT DESIGN AND PRICE ON THE DECISION TO PURCHASE BOGO RETRO CLASSIC HELMETS AMONG MANAGEMENT STUDYPROGRAM STUDENTS FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY

  Uli Artha Manullang , T. Edyansyah , Adnan , Muchsin

  220-228

  2024-01-14

  Statistics: 373

• THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND PERCEIVED QUALITY ON BRAND EQUITY SMARTPHONES (Malikussaleh University Economics and Business Student Study)

  Radha Chitta Vritti , Rahmaniar , Widyana Verawati Siregar , Muchsin

  805-811

  2024-03-02

  Statistics: 403

• THE INFLUENCE OF STORE ATMOSPHERE SERVICE QUALITY AND PRICES ON CONSUMER SATISFACTION AT KENZIE SUPERMARKET IN SELESAI SUBDISTRICT LANGKAT REGENCY

  Fayza Yovania Br Sembiring , Rahmaniar , Ikramuddin , Khairina AR

  2060-2067

  2024-11-12

  Statistics: 758

• THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND ELECTRONIC WORD OF MOUTH ON EMINA PRODUCT PURCHASE DECISIONS (Case Study on UNPAB Management Study Program Students Class of 2020)

  Nita Salsabila , Annisa Sanny

  937-948

  2024-04-24

  Statistics: 648

• THE EFFECT OF DRINKING WATER QUALITY AND PRICE ON CONSUMER SATISFACTION AT THE HIKMAH BARU REFILL DRINKING WATER DEPOT

  Ririn Pandani , Yanita , Cut Sukamawati , Risna Dewi , Lisa Iryani

  1638-1645

  2024-09-30

  Statistics: 645

• DIGITAL MARKETING STRATEGY, SERVICE QUALITY, AND CUSTOMER ENGAGEMENT: INVESTIGATING THE MEDIATING EFFECT OF CUSTOMER EXPERIENCE IN ASTRO’S QUICK COMMERCE PLATFORM

  Rangga Aditya Pratama , Nur Hayati

  3875-3887

  2026-06-12

  Statistics: 125

• THE INFLUENCE OF DIGITAL MARKETING, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISION AT THE RURI CONVECTION HOUSE INDUSTRY IN PUNTEUT LHOKSEUMAWE CITY

  Azmiatun , Nurainun

  246-255

  2024-01-29

  Statistics: 348

• THE ROLE OF HUMAN RESOURCE QUALITY AND PRODUCTION TECHNOLOGY ON THE OPERATIONAL COMPETITIVENESS OF MSMES IN TANGERANG REGENCY WITH MARKET ADAPTABILITY AS A MEDIATING VARIABLE

  Nirfison , Abu Naim , Rahman Soesilo , Purwani Husodo , Ervina Yennie Permananingrum , Danu Noval Ramadhoni

  3710-3716

  2025-10-14

  Statistics: 714

• THE INFLUENCE OF IMAGE, PATIENT SATISFACTION AND SERVICE QUALITY ON PATIENT LOYALTY AT JEUMPA HOSPITAL BIREUEN DISTRICT

  Zahara Fonna , Halida Bahri , Heriyana , Munandar

  1818-1828

  2024-09-30

  Statistics: 453

• EFFECT OF DEFAULT RISK, ACCOUNTING CONSERVATISM, PROFIT PERSISTENCE AND AUDIT QUALITY ON EARNINGS RESPONSE COEFFICIENT (ERC) IN NON-FINANCIAL COMPANIES REGISTERED ON THE INDONESIAN STOCK EXCHANGE (IDX) IN 2019-2021

  Muammar Khaddafi , Nasriani , Yunina , Mursidah , Damsar

  171-182

  2023-06-09

  Statistics: 494

• EXPLORING MERCHANT PREFERENCES IN DECISIONS TO PURCHASE PINEAPPLES FROM FARMERS IN SENURO VILLAGE

  Muhammad Andri Zuliansyah , Reshi Wahyuni , Serly Novita Sari , Adli , M. Huanza , Jerry Antonio

  465-472

  2025-12-21

  Statistics: 707

• ANALYSIS OF ACCOUNTABILITY, TRANSPARENCY, AND FINANCIAL INNOVATION IN IMPROVING THE QUALITY OF BUREAU AND LIVING LAB SERVICES

  Vannessa Efendi , Kholilul Kholik

  1240-1243

  2024-06-30

  Statistics: 201

• INFLUENCE E-SERVICE QUALITY, PERCEIVED VALUE AND CUSTOMER SATISFACTION TO CUSTOMERS E-COMMERCE LOYALTY SHOPEE FOR THE PEOPLE OF LHOKSEUMAWE

  Putri Patresia , T. Zulkarnaen , JuliMursyida , M.Subhan

  280-290

  2024-01-30

  Statistics: 404

• THE INFLUENCE OF SERVICE QUALITY, STORE ATMOSPHERE, AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION OF FASHION PRODUCTS AT MECCA GALLERY STORE MATANGKULI

  Asfiani Rizkina , Halida Bahri , Ikramuddin , M. Subhan

  701-707

  2025-05-04

  Statistics: 385

• THE EFFECT OF SHOPEE LIVE FEATURES AND INFORMATION QUALITY ON ONLINE IMPULSIVE BUYING OF FASHION PRODUCTS (CASE STUDY ON STUDENTS AS E-COMMERCE CUSTOMERS SHOPEE AT THE FACULTY OF ECONOMICS AND BUSINESS)

  Syahrul Hidayat , Khairina AR , Jullimursyida , Halida Bahri

  2023-2032

  2024-10-27

  Statistics: 522

• THE INFLUENCE OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON CUSTOMER SATISFACTION ON USE JUANG JEK IN BIREUEN CITY

  Tasya Dara Fonna , Ikramuddin , Widyana Verawaty Siregar , Halida Bahri

  54-63

  2024-12-24

  Statistics: 687