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• THE INFLUENCE OF EXPERIENTIAL VALUE AND EXPERIENTIAL QUALITY ON REVISIT INTENTION OF WATERFRONT CITY PANGURURAN SAMOSIR REGENCY

  Inriani Siallagan , Alfifto

  1229-1236

  2025-07-30

  Statistics: 419

• THE EFFECT OF SYSTEM QUALITY, INFORMATION QUALITY, AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN ORDERING FOOD THROUGH JUANGJEK APPLICATION (Study On JuangJek Application Users In Bireuen Regency)

  Haidar Khawarizmi , Muchsin , Heriyana , Samsul Bahri

  476-483

  2024-02-25

  Statistics: 369

• THE EFFECT OF BRAND IMAGE, BRAND TRUST AND PRICE ON CUSTOMER LOYALTY OF INDOMIE INSTANT NOODLE PRODUCTS FEB STUDENTS OF MALIKUSSALEH UNIVERSITY

  Durrah Safira , Halida Bahri , Naufal Bachri , Rusydi Abubakar

  1-7

  2025-11-17

  Statistics: 617

• THE INFLUENCE OF BTS AS A BRAND AMBASSADOR, BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE INTENTION OF SAMSUNG GALAXY SMARTPHONES IN LHOKSEUMAWE CITY

  Tsania Adilla Putri , M. Subhan , Naufal Bachri , Siti Maimunah

  395-401

  2025-01-22

  Statistics: 365

• MARKETING MIX IN LOCAL MINIMARKETS CREATES PURCHASE DECISIONS AND HAS IMPLICATIONS FOR CUSTOMER SATISFACTION

  Syamsul Bahri

  680-692

  2025-12-25

  Statistics: 467

• THE INFLUENCE OF COMPETENCE, CAREER DEVELOPMENT AND WORK ENVIRONMENT ON JOB SATISFACTIONEMPLOYEES AT BANK XYZ JAKARTA BRANCH

  Bambang Wahyudi Wicaksono , Febian Reksa , Edi Wahyu Wibowo

  2283-2294

  2025-07-30

  Statistics: 224

• THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS USING LIVE BROADCAST AND DIRECT MESSAGE (DM) FEATURES ON INSTAGRAM IN SAMARINDA CITY

  Umi Zunaidah , Renita Kawuryan , Baynatul Rahma

  1522-1532

  2024-08-14

  Statistics: 201

• THE EFFECT OF PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASING DECISIONS AT KOPI JANJI JIWA IN MAKASSAR

  Gabriele Gonardy , Klara Felicia Jonardi , Jennifer Wityono , Richard Laurenta , Bryan Maxwell Jong Ganing , Muh Syulhasbiullah

  44-55

  2025-11-17

  Statistics: 275

• THE INFLUENCE OF MANAGEMENT INFORMATION SYSTEM QUALITY ON USER SATISFACTION AND EMPLOYEE PERFORMANCE IN LOCAL GOVERNMENT AGENCIES

  Saidatun Nuri , Munasarah , Rayyan Firdaus

  1511-155

  2025-07-13

  Statistics: 197

• THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON TUPPERWARE PRODUCTS BY THE PEOPLE OF LHOKSEUMAWE CITY

  Cut Intan Julia , T. Edyansyah , Mariyudi , Khairina AR

  102-112

  2023-12-26

  Statistics: 415

• THE REPLICATION CRISIS IN MARKETING: A FIELD-SPECIFIC DIAGNOSIS AND PRESCRIPTIONS FOR IMPROVING METHODOLOGICAL RIGOR

  Indra Hidayat , Lukmanul Hakim , Dahrul Aman Harahap

  2229-2236

  2026-04-09

  Statistics: 684

• ANALYSIS OF BEHAVIOR AND SELF-CONTROL ON STUDENTS' ENTREPRENEURIAL MOTIVATION AT STMB MULTI SMART

  Mario Andrias Kiton , Ferry Hidayat , Sere Theresia Yohana Aruan

  1863-1870

  2025-08-04

  Statistics: 404

• THE EFFECT OF WORK DISCIPLINE AND WORKLOAD ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS A VARIABLE INTERVENING AT PT. SUCOFINDO MEDAN BRANCH

  Intan Febrizi Nasution , Yeni Absah , Syahyunan

  1864-1870

  2024-10-10

  Statistics: 179

• EFFECT OF WORK ENVIRONMENT, WORK MOTIVATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS INTERVENING VARIABLE AT PT. NUSA MIGHTY GREAT KARIMUN REGENCY

  Nurul Hizam , Indrayani , I Wayan Catrayasa , Mohamad Gita Indrawan

  679-690

  2022-11-17

  Statistics: 387

• THE EFFECT OF SERVICE QUALITY, PRICE, AND TASTE IMAGE ON CONSUMER SATISFACTION AT GHATHAF PREMIUM COFFEE, PANTE KEC. SYAMTALIRA ARON REGENCY

  Sumarni , Hamdiah , Ikrammuddin , Siti Maimunah

  4474-4482

  2025-11-16

  Statistics: 675

• ANALYSIS OF THE INFLUENCE OF LEADERSHIP STYLE, WORK STRESS AND COMPENSATION ON EMPLOYEE WORK PERFORMANCE AT PT. MULTIMAS NABATI ASAHAN MEDAN

  Adrian Babtissay Simbolon

  871-885

  2025-05-21

  Statistics: 375

• THE IMPACT OF ELECTRONIC WORDOF MOUTH (e-WOM) ON HOTEL ROOM PURCHASE DECISIONS AT TRAVELOKA AT HOTEL PARKSIDE PETROGAYO HOTEL TAKENGON

  Rizkan , Heriyana , T.Edyansyah , Hamdiah

  56-65

  2025-11-17

  Statistics: 331

• THE INFLUENCE OF LIFESTYLE ON THE PURCHASE DECISION OF APPLE SMARTPHONE PRODUCTS ON STUDENTS OF THE FACULTY OF SOCIAL SCIENCES AND POLITICS MALIKUSSALEH UNIVERSITY

  Susilawati , Nursanjaya , Sufi , Lisa Iryani , Nanda Ameliany

  224-233

  2025-01-03

  Statistics: 203

• THE EFFECT OF WORK DISCIPLINE, WORK MOTIVATION AND JOB SATISFACTION ON EMPLOYEE PERFOMENCE AT THE CLASS II IMMIGRATION OFFICE IN LHOKSEUMAWE

  Ayu Nadila , Em Yusuf Iis , Marbawi , Nurmala

  465-473

  2025-12-21

  Statistics: 303

• ANALYSIS OF CONSUMER BEHAVIOR TOWARDS PURCHASING DECISIONS FOR KING FRIED CHICKEN IN SYIAH KUALA

  Jasmine Mardhina Qamarani FP , Dian Asri

  2079-2086

  2025-08-03

  Statistics: 486

• FACTORS THAT INFLUENCE ATTITUDE IN PURCHASING FAKE PRODUCTS

  Qurrata A'yun , Heriyana , Muchsin , T. Edyansyah

  1435-1442

  2024-08-14

  Statistics: 436

• THE EFFECT OF PRODUCT QUALITY, PRICE AND PROMOTION ON ACER LAPTOP PURCHASE DECISIONSTO STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH

  Farhan Kandarifa , Samsul Bahri , Adnan , Rahmaniar

  685-692

  2025-04-22

  Statistics: 417

• WORK READINESS IN FINAL STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY

  Yanita , M Raihan Al Mubarak , Nurmala , Hamdiah

  1233-1243

  2023-11-30

  Statistics: 251

• THE INFLUENCE OF ELECTRONIC MEDICAL RECORD IMPLEMENTATION AND HEALTHCARE WORKERS’ DIGITAL LITERACY ON PATIENT SERVICE EFFICIENCY IN HOSPITALS

  Dian Prawibawa , Kosasih

  2314-2321

  2026-04-11

  Statistics: 320

• HE INFLUENCE OF EXPERIENTIAL VALUE AND EXPERIENTIAL QUALITY ON REVISIT INTENTION OF WATERFRONT CITY PANGURURAN SAMOSIR REGENCY

  Inriani Siallagan , Alfifto

  1740-1747

  2025-08-04

  Statistics: 231