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• THE INFLUENCE OF PSYCHOLOGICAL CLIMATE AND CHANGE-ORIENTED LEADERSHIP ON PERFORMANCE EMPLOYEES OF PT. WASKITA KARYA (PERSERO), Tbk

  Ali Efendi Siburian , Prihatin Lumbanraja , Sugih Arto Pujongkoro

  506-514

  2024-02-28

  Statistics: 376

• RELATIONSHIP BETWEEN PSYCHOLOGICAL WELL-BEING AND SOCIAL SUPPORT WITH THE PERFORMANCE OF PAUD TEACHERS IN KARO DISTRICT

  Diana Stevani Br Tarigan , Nefi Darmayanti , Amanah Surbakti

  652-661

  2023-09-02

  Statistics: 554

• INFLUENCE OF PRODUCT SPECIFICATIONS AND PRICES ON THE LAPTOP PURCHASE DECISION HEWLETT PACKARD (HP) BRAND (Case Study on Pegasus Computer Store Customers Tebing Tinggi)

  Abednego Ketaren

  143-152

  2022-02-26

  Statistics: 474

• THE INFLUENCE OF PERCEPTION OF OIL PALM FARMING PROFESSION AND INCOME ON THE INTEREST OF GENERATION Z IN BECOMING FARMERS IN TANJUNG JATI VILLAGE, BINJAI DISTRICT, LANGKAT REGENCY

  Cintia Dwi Andita , Febriana Roosmawati

  3994-4001

  2026-06-15

  Statistics: 19

• The Influence of Trust, Customer Satisfaction, and Promotion on Brand Loyalty of Samsung Smartphones: Case Study on Students of the Faculty of Economics and Business, Universitas Malikussaleh

  Sylfiyatul Hulfa Zalza , Samsul Bahri , Adnan , Ikramuddin

  3530-3534

  2025-09-20

  Statistics: 327

• THE EFFECT OF MOTIVATION, CREATIVITY AND BUSINESS LOCATION ON THE SUCCESS OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN THE AHAD MARKET OF CULINARY TOURISM IN LHOKSEUMAWE CITY

  Mhd Aldiani , Munandar , M.Subhan , Agustinawati

  3121-3129

  2025-09-20

  Statistics: 553

• THE INFLUENCE OF WORK STRESS, WORKLOAD AND WORK ENVIRONMENT ON THE PERFORMANCE OF HEALTH WORKERS AT THE SIABU COMMUNITY HEALTH CENTER, MANDAILING NATAL REGENCY

  Nurul Azizah , Em Yusuf Iis , Aiyub , Likdanawati

  2068-2078

  2025-07-27

  Statistics: 430

• THE INFLUENCE OF SOCIAL MEDIA USE AS A LEARNING RESOURCE ON LEARNING OUTCOMES IN ECONOMICS SUBJECTS OF GRADE X STUDENTS AT STATE SENIOR HIGH SCHOOL 1 SIANTAR

  Maeyzar Prasetia Ndraha , Anggun Tiur Ida Sinaga , Sotarduga Sihombing

  2101-2108

  2025-04-20

  Statistics: 489

• THE INFLUENCE OF BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE DECISIONS SKINTIFIC PRODUCTS

  Dea Nadila , Naufal Bachri , Nursakinah Ritonga , Lisa Iryani , Maisyura

  2127-2135

  2024-11-26

  Statistics: 409

• THE EFFECT OF DRINKING WATER QUALITY AND PRICE ON CONSUMER SATISFACTION AT THE HIKMAH BARU REFILL DRINKING WATER DEPOT

  Ririn Pandani , Yanita , Cut Sukamawati , Risna Dewi , Lisa Iryani

  1638-1645

  2024-09-30

  Statistics: 649

• THE INFLUENCE OF CUSTOMER REVIEW, BRAND EXPERIENCE AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION IN CARE PRODUCTS MS GLOW IN MEDAN CITY

  Suci Chasara Nasution , Endang Sulistya Rini , Prihatin Lumbanraja

  991-993

  2024-05-08

  Statistics: 426

• ANALYSIS OF FACTORS IMPULSIVE BUYING (Case Study in Suzuya Lhokseumawe Mall)

  Adnan , Desi Ariani Rahayu , Siti Maimunah , T. Edyansyah

  263-270

  2024-01-30

  Statistics: 408

• THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP STYLE AND COMPENSATION ON EMPLOYEE PERFORMANCE DIMEDIATION OF WORK SATISFACTION AT PT. TOR GANDA

  Venna Natala Lingga , Prihatin Lumbanraja , Meilita Tryana Sembiring

  137-148

  2023-06-07

  Statistics: 343

• GIGECONOMY, STRENGTHENING HUMAN RESOURCES AND DIGITAL COMMUNICATION STRATEGIES TOWARDS DECENT WORK IN SUPPORTING SUSTAINABLE DEVELOPMENT (SDGs 8) IN MATARAM CITY

  Ni Luh Putu Anom Pancawati , Ida Ayu Nyoman Sutriani , Ni Nyoman Suli Asmara Yanti , Edy Chandra

  1841-1852

  2026-02-28

  Statistics: 612

• THE EFFECT OF PRODUCT QUALITY, PRICE, AND LOCATIONON THE PURCHASE DECISION OF GAYO COFFEE POWDER AT RAKAN COFFEE STORE IN ACEH TENGAH REGENCY

  Laila Tussaa’dah , Halida Bahri , Mohd. Heikal , Jullimursyida

  3112-3119

  2025-09-20

  Statistics: 528

• THE INFLUENCE OF BEAUTY INFLUENCER REVIEWS ON SKINCARE PRODUCT PURCHASE DECISIONS AMONG FISIPOL STUDENTS OF MALIKUSSALEH UNIVERSITY

  Grace Sela Karisma Cintana , Nursakinah Ritonga , Lisa Iryani , Teuku Zulkarnaen , Nanda Ameliany , Cut Andyna

  2222-2229

  2025-08-03

  Statistics: 406

• THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND PRICE ON DECISION TO BUY SAMSUNG SMARTPHONES (CASE STUDY ON EMPLOYEES OF PT ANGKASA PURA AVIASI KUALANAMU INTERNATIONAL AIRPORT)

  Akhmad Syarif Sinaga , Arlina Nurbaity Lubis , Beby Karina Fawzeea Sembiring

  2031-2040

  2024-10-27

  Statistics: 488

• ANALYSIS OF WORK ENVIRONMENT, WORK MOTIVATION AND WORKLOAD ON JOB SATISFACTION IN SENIOR HIGH SCHOOLS STABAT PREPARATION PRIVATE HIGH SCHOOL

  Rizki Dwi Ananda , Hidayati Purnama Lubis , H. Akhmad Taufik

  1385-1396

  2024-07-30

  Statistics: 184

• THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND PERCEIVED QUALITY ON BRAND EQUITY SMARTPHONES (Malikussaleh University Economics and Business Student Study)

  Radha Chitta Vritti , Rahmaniar , Widyana Verawati Siregar , Muchsin

  805-811

  2024-03-02

  Statistics: 409

• WORK READINESS IN FINAL STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY

  Yanita , M Raihan Al Mubarak , Nurmala , Hamdiah

  1233-1243

  2023-11-30

  Statistics: 382

• THE EFFECT OF THE MARKETING MIX STRATEGY ON CONSUMER BUYING INTEREST IN SMALL AND MEDIUM MICRO BUSINESSES (UMKM) KAMPUNG LALANG STOP KINOY

  Sri Winda Hardiyanti Damanik , Kumala Vera Dewi , Rakhmawati Purba

  305-314

  2022-05-30

  Statistics: 877

• THE EFFECT OF WORK MOTIVATION AND WORK ABILITY ON THE WORK PRODUCTIVITY OF PALM OIL HARVESTERS AT PTPN IV ADOLINA AFDELING II PLANTATION

  Eden Efrin Tambunan , Purjianto

  3403-3409

  2026-06-06

  Statistics: 83

• THE INFLUENCE OF WORKPLACE SPIRITUALITY ASPECTS ON EMPLOYEES' WORK MOTIVATION: A CASE STUDY AT MEDAN AREA UNIVERSITY

  Andri Harun Siregar , Harmein Nasution , Linda T. Maas

  736-740

  2025-12-25

  Statistics: 521

• THE EFFECT OF PRODUCT DESIGN, PRICE, AND PROMOTION ON IMPULSIVE BUYING OF THE ORIGINOTE PRODUCTS IN TIKTOK SHOP

  Sri Sauzi Amalia , Muchsin , Mohd. Heikal , Sapna Biby

  2361-2369

  2025-08-16

  Statistics: 490

• THE INFLUENCE OF EXPERIENTIAL VALUE AND EXPERIENTIAL QUALITY ON REVISIT INTENTION OF WATERFRONT CITY PANGURURAN SAMOSIR REGENCY

  Inriani Siallagan , Alfifto

  1229-1236

  2025-07-30

  Statistics: 516