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• THE EFFECT OF TRANSFORMATIONAL LEADERSHIP AND EMPLOYEE LOYALTY ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE IN THE OFFICE OF THE REGENT OF STABAT LANGKAT REGENCY, NORTH SUMATRA

  Terrissya Difa Faylanda , Likdanawati , Sullaida , Sutriani

  142-154

  2024-12-28

  Statistics: 529

• THE INFLUENCE OF PERCEPTION OF EASE OF USE, PERCEPTION BENEFITS, SECURITY PERCEPTION AND RISK PERCEPTION ON INTEREST IN USING SEABANK DIGITAL BANK

  Dedi Supoyo , Mohd Heikal , Sapna Biby , Nurainun

  1701-1708

  2024-09-30

  Statistics: 400

• THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PROMOTION ON THE DECISION TO PURCHASE TEA GLASS IN MALIKUSSALEH UNIVERSITY STUDENTS

  Niswatun Munawarah , Halida Bahri , Naufal Bachri , Khairina

  1087-1093

  2024-05-22

  Statistics: 517

• THE INFLUENCE OF CYBERLOAFING, LOCUS OF CONTROL AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE IN UNIVERSITY EDUCATIONAL PERSONNEL 17 AUGUST 1945 BANYUWANGI

  Mohamad Irfan , Wardha Nilawati , Mohammad Fahrurrozi

  439-447

  2024-01-30

  Statistics: 298

• ANALYSIS OF HUMAN DEVELOPMENT INDEX, UNEMPLOYMENT AND POVERTY ON ECONOMIC GROWTH IN INDONESIA

  Rizky Amanda Yusnuri , Jariah Abubakar

  346-358

  2023-07-15

  Statistics: 614

• THE INFLUENCE OF EMPLOYER BRANDING AND CAREER DEVELOPMENT OPPORTUNITIES ON THE INTENTION TO APPLY AMONG EDUCATED YOUTH AT BUMDes DALUNG

  Agus Riyan Adi Putra , I Gusti Lanang Suta Artatanaya , I Gede Sugita Aryandana

  5589-5603

  2026-07-26

  Statistics: 16

• FACTORS AFFECTING CABBAGE PRODUCTION IN MAGELANG REGENCY, INDONESIA

  Widia Novita Sijabat , Edy Prasetyo , Komalawati

  2690-2696

  2026-04-26

  Statistics: 255

• THE INFLUENCE OF CORPORATE CULTURE, WORK ENVIRONMENT AND JOB SATISFACTION ON EMPLOYEE RETENTION AT PT PUPUK ISKANDAR MUDA

  Rafika , Likdanawati , Ibarahim Qamarius , Nurmala

  3187-3197

  2025-09-20

  Statistics: 602

• ANALYSIS OF PRODUCT QUALITY, DIGITAL MARKETING, BRAND IMAGE AND INNOVATION ON PURCHASE DECISIONS FOR SKINTIFIC COSMETIC PRODUCTS IN LHOKSEUMAWE CITY

  Nurmafuzah , Mohd.Heikal , Ikramuddin , Muchsin

  3716-3724

  2025-10-14

  Statistics: 499

• THE INFLUENCE OF TASTE, PRICE AND LOCATION ON PURCHASING DECISIONS AT AA SEBLAK STALL IN TEBING TINGGI CITY

  Nila Sahliana , Tiara Afrillia , Ari Syahputra , Frederik Rudy Sentosa Rajagukguk

  1655-1663

  2025-07-10

  Statistics: 300

• THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB), ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE OF PT. TASPEN BRANCH LHOKSEUMAWE CITY

  Muhammad Ghazali Alwafi Lubis , Likdanawati , Khairawati , Sullaida , Nurmala

  702-710

  2025-05-04

  Statistics: 214

• THE INFLUENCE OF DISCOUNTS AND LIFESTYLE ON IMPULSE BUYING (CASE STUDY OF SHOPEE APP USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH)

  Erni Fhonna , Munandar , Adnan , T. Edyansyah

  2088-2093

  2024-11-15

  Statistics: 401

• THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS USING LIVE BROADCAST AND DIRECT MESSAGE (DM) FEATURES ON INSTAGRAM IN SAMARINDA CITY

  Umi Zunaidah , Renita Kawuryan , Baynatul Rahma

  1522-1532

  2024-08-14

  Statistics: 264

• THE EFFECT OF ATTITUDE, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIOR CONTROL ON THE INTENTION OF BUYING HANNOCHS LED LIGHTING PRODUCTS

  Najlir Rahmat , Halida , Khairina , Nurainun

  842-848

  2024-04-09

  Statistics: 373

• THE INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON PURCHASING DECISIONS AT YAZZBRAND STORES IN BIREUEN DISTRICT

  Yenni Nova Febrian , T. Edyansyah , Mariyudi , Halida Bahri

  121-128

  2023-12-26

  Statistics: 437

• THE INFLUENCE OF WORK SPIRIT, MOTIVATION ON PERFORMANCE AT SEKUPANG PUSKESMAS

  Fitri Astriani , Indrayani , Muammar Khaddafi , T. Fazrial Kenedy

  497-502

  2022-09-28

  Statistics: 493

• THE INFLUENCE OF SOCIAL MEDIA MARKETING, MENU AVAILABILITY AND ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS AT NONSENSE COFFEE

  Mutia Rahmanda , Aisyah Azhar Adam

  8595-8606

  2026-09-29

  Statistics: 0

• THE ROLE OF THE BOARD OF COMMISSIONERS IN IMPROVING THE QUALITY OF FINANCIAL REPORTS: THE INFLUENCE OF AGE, EXPERIENCE AND EDUCATION ON TRADE, SERVICES AND INVESTMENT COMPANIES

  Ferry Safriandi , Aria Masdiana Pasaribu , Windy Aginta

  190-195

  2025-11-19

  Statistics: 242

• ANALYSIS OF THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION TEIN THE DECISION OF TOURISTS TO VISIT IN KCENTRAL ACEH REGENCY

  Mamfalutin , Sugih Arto Pujangkoro , Beby Karina Fawzeea Sembiring , Beby Karina Fawzeea Sembiring

  362-369

  2025-11-30

  Statistics: 398

• THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (eWOM) AND BRAND TRUST ON PURCHASE INTENTION OF AQUA PRODUCTS AMONG GENERATION Z AFTER THE BOYCOTT: A CASE STUDY ON MANAGEMENT STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF UTARA SUMATRA

  Sri Sarah br G.Manik , Alfifto , Amrin Mulia Utama Nst , Eka Dewi Setia Tarigan , Irwansyah Putra

  1780-1788

  2025-08-04

  Statistics: 527

• THE INFLUENCE OF NEW WAVE MARKETING 5A ON CONSUMER DECISIONS (Consumer Behavior Study at PT. Pegadaian Syariah, Lhokseumawe City Branch)

  Fini Nurul Azzara , Adnan , Ikramuddin , Chalirafi

  1099-1106

  2025-06-08

  Statistics: 387

• THE INFLUENCE OF BTS AS A BRAND AMBASSADOR, BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE INTENTION OF SAMSUNG GALAXY SMARTPHONES IN LHOKSEUMAWE CITY

  Tsania Adilla Putri , M. Subhan , Naufal Bachri , Siti Maimunah

  395-401

  2025-01-22

  Statistics: 451

• THE INFLUENCE OF ONLINE CUSTOMER REVIEWS, ONLINE CUSTOMER RATINGS, AND STAR SELLERS ON CONSUMER TRUST IN THE SHOPEE MARKETPLACE IN LHOKSEUMAWE CITY

  Monica Juliani Sagala , Ikramuddin , Adnan , Mariyudi

  1915-1920

  2024-10-14

  Statistics: 677

• MARKETPLACE GROWS INTEREST IN ENTREPRENEURSHIP OF UNDERGRADUATE MANAGEMENT STUDENTS, CLASS OF 2020 DEVELOPMENT UNIVERSITY PANCA BUDI MEDAN

  Cindy Patrisia , Hendra Utama

  1231-1239

  2024-06-30

  Statistics: 254

• ANALYSIS OF FACTORS INFLUENCING INCOME FROM RICE (Oryza Sativa L.) FARMING IN PANGARIBUAN DISTRICT, NORTH TAPANULI DISTRICT, NORTH SUMATRA PROVINCE

  Waty Marlinang Pakpahan , Adelina Lubis , Buhari Sibuea

  500-505

  2024-02-25

  Statistics: 280