MARKETPLACE GROWS INTEREST IN ENTREPRENEURSHIP OF UNDERGRADUATE MANAGEMENT STUDENTS, CLASS OF 2020 DEVELOPMENT UNIVERSITY PANCA BUDI MEDAN
Main Article Content
Cindy Patrisia
Hendra Utama
This research analysis aims to find out whether the marketplace fosters entrepreneurial interest in undergraduate management students class of 2020 at Panca Budi Development University, Medan. The data analysis technique used is an associative research method with the help of the SPSS program. This research uses simple linear regression analysis. The sample in this study was 96 respondents. Primary data collection uses a questionnaire. The research results show that Marketplace has a positive and significant effect on the entrepreneurial interest of 2020 Bachelor of Management students at Panca Budi Development University, Medan. Based on the results of the research and discussion as well as the conclusions that have been put forward, the author provides several suggestions which it is hoped can be used as input for students: Students must increase their knowledge of using market places comprehensively so that they see opportunities for entrepreneurship to develop skills such as creativity, problem solving, decision-making. risk, and entrepreneurship.
Aditya, A., & Diah, Y. (2018). The Effect of Lazada Website Quality to Satisfaction and Consumer Loyalty. International Journal of Research Science & Management, 5(10).
Alma, B. (2018). Kewirausahaan. Alfabeta.
Angga, P., Rudi, N., & Helen, P. (2017). Rancang Bangun Aplikasi Marketplace Penyedia Jasa Les Private di Kota Pontianak Berbasis Web. Jurnal Sistem Dan Teknologi IInformasi.
Basrowi. (2018). Kewirausahaan: Untuk Perguruan Tinggi. Ghalia.
Kotler, P., & Kevin, K. (2019). Manajemen Pemasaran edisi 12 Jilid. 1 & 2. PT. Indeks.
Linggo, & Yuliana, P. (2019). Pengaruh Locus of Control, Efikasi Diri, E-Commerce dan Pendidikan Kewirausahaan Terhadap Minat Berwirausaha Pada Mahasiswa Program Studi Pendidikan Ekonomi STKIP PGRI Sumatera Barat Angkatan. Ejournal Jim.Stkip-Pgri Sumbar.Ac.Id.
Pakpahan, M. (2014). Metode Penelitian. Cipta Pustaka Media.
Pangaribuan, Barus, & Manurung. (2021). Pengaruh Kreativitas dan Penggunaan Marketplace Shopee Terhadap Minat Berwirausaha Mahasiswa Administrasi Niaga Politeknik Negeri Medan.
Rusiadi, Subiatoro, & Rahmat, H. (2018). Metode Penelitian: Konsep, Kasus dan Aplikasi SPSS, Eview, Amos, Lisrel, Cet. 2. Penerbit USU.
Sugiyono. (2019). Statistika untuk penelitian. Alfabeta.
Suryana. (2018). Kewirausahaan. Salemba Empat.
Sutanto. (2018). Kewirausahaan. Ghalia Indonesia.
Swasono. (2019). Peran kewiraswastaan. Pustaka.
