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• THE INFLUENCE OF DIGITAL MARKETING, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISION AT THE RURI CONVECTION HOUSE INDUSTRY IN PUNTEUT LHOKSEUMAWE CITY

  Azmiatun , Nurainun

  246-255

  2024-01-29

  Statistics: 353

• CIRCULAR ECONOMY BUSINESS MODELS: THE CRITICAL ROLE OF MARKETING IN SHAPING CONSUMER ACCEPTANCE AND BEHAVIOR

  Arios Zeus Sandry , Lukmanul Hakim , Tibrani

  2462-2469

  2026-04-18

  Statistics: 360

• THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE, PERSONALIZED MARKETING, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY (Case Study on the Spotify Digital Music Platform)

  Ulya Alfandi , Jullimursyida , Mariyudi , Adnan

  3539-3553

  2025-09-20

  Statistics: 685

• THE EFFECT OF SERVICE QUALITY AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AND THEIR IMPACT ON CUSTOMER LOYALTY AT MAYO DIET MEDAN CATERING

  Laily Artha Nasution , Paham Ginting , Arlina Nurbaity Lubis

  4352-4356

  2025-10-30

  Statistics: 550

• MARKETING MIX STRATEGY OF ACEH FOREST KELULUT HONEY IN NORTH ACEH DISTRICT

  Halida Bahri , Agustinawati , Samsidar

  587-592

  2025-03-23

  Statistics: 383

• ANALYSIS OF TECHNOLOGICAL COMPETITIVENESS THROUGH MANAGERIAL RELATIONSHIPS AND MARKETING INNOVATION WITH CUSTOMER VALUE INTERVENTION IN THE TELECOMMUNICATIONS INDUSTRY COMPETITION IN INDONESIA WITH STARLINK

  Azizi Hakim Komara

  1999-2009

  2026-03-16

  Statistics: 707

• THE INFLUENCE OF DIGITAL MARKETING, TOURIST ATTRACTION, AND SERVICE QUALITY ON VISITOR LOYALTY WITH SATISFACTION AS A MEDIATING VARIABLE

  Dede Yusuf Sutrisman , Abdul Kodir Djaelani , Ahmad Subhan Mahardani

  4787-4794

  2026-07-06

  Statistics: 23

• THE INFLUENCE OF MOBILE MARKETING, E-SERVICE QUALITY, AND COST ON CUSTOMER SATISFACTION AMONG DANA APPLICATION USERS

  Ikramuddin , Aini Liza , Sapna Biby , Nurainun

  1883-1889

  2025-07-27

  Statistics: 293

• THE SYNERGY OF HUMAN AND AI CREATIVITY: AN EXPERIMENT IN CO-CREATING EFFECTIVE MARKETING CONTENT

  Ma’rifah , Lukmanul Hakim , Tibrani

  2487-2494

  2026-04-18

  Statistics: 385

• THE INFLUENCE OF SOCIAL MEDIA ADVERTISING, CUSTOMER EXPERIENCE AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AT JK COFFEE & ROASTERY IN BIREUEN REGENCY

  Nurazizah , T. Edyansyah , Naufal Bachri , Rahmaniar

  3103-3111

  2025-09-20

  Statistics: 883

• THE INFLUENCE OF EXPERIENTIAL MARKETING, STORE ATMOSPHERE, AND LOCATION ON REPURCHASE INTENTION AT SARUNECOFFEE AND EATERY IN KARO REGENCY

  Kezia Karina Perangin Angin , Alfifto , Wan Rizca Amelia , Indawati Lestari , Fitriani Tobing

  1762-1769

  2025-08-04

  Statistics: 417

• THE EFFECT OF DIGITAL MARKETING AND PRODUCT QUALITY ON INCOME INCREASE AT PAPUA GALLERY

  Andrei Maryen , Meyta Longkutoy , Yulita Komboy

  2337-2346

  2025-08-10

  Statistics: 346

• MARKETING MIX IN LOCAL MINIMARKETS CREATES PURCHASE DECISIONS AND HAS IMPLICATIONS FOR CUSTOMER SATISFACTION

  Syamsul Bahri

  680-692

  2025-12-25

  Statistics: 538

• EMPOWERMENT OF FEMALE EMPING ARTISANS: OBSTACLES AND CHALLENGES FACED

  Hidayati , Maryam , Risna Dewi , Mauludi , Muslem

  990-996

  2026-01-19

  Statistics: 525

• ANALYSIS OF MARKETING STRATEGIES AND BUSINESS OPPORTUNITIES FOR TRADITIONAL ES KUWUT AMONG THE MILLENNIAL GENERATION

  Alyssa Indriani , Dini Nur Hidayah , Aditiya Nugroho , Biyan Imtiyaz Syafi Abdillah , Herdaffa Parama Putra , Hilmy Faiz Abdillah , Abu Naim7

  1721-1726

  2025-07-15

  Statistics: 434

• THE ROLE OF ENTREPRENEURIAL ORIENTATION AND MARKETING PERFORMANCE IN MAINTAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN COFFEE SHOPS IN MEDAN

  Dona Tri Ardillah , Bunga Aditi , Sunaryo

  3534-3560

  2025-09-20

  Statistics: 643

• MARKETING STRATEGIES IN INCREASING SALES VOLUME IN MICRO SMALL AND MEDIUM ENTERPRISES FOR TRABAS GEPREK CHICKEN

  M.Subhan , Ramadani Kaloko , Khalida Zia Siallagan , Eliya Hazni

  1251-1258

  2023-11-30

  Statistics: 277

• EXPLORING MERCHANT PREFERENCES IN DECISIONS TO PURCHASE PINEAPPLES FROM FARMERS IN SENURO VILLAGE

  Muhammad Andri Zuliansyah , Reshi Wahyuni , Serly Novita Sari , Adli , M. Huanza , Jerry Antonio

  465-472

  2025-12-21

  Statistics: 710

• INFLUENCER MARKETING AUTHENTICITY: A MULTI-METHOD STUDY ON FOLLOWER DISCERNMENT AND ITS IMPACT ON PERSUASION KNOWLEDGE

  Samapto , Lukmanul Hakim , Tibrani

  2392-2399

  2026-04-12

  Statistics: 396

• CROSS-CULTURAL MARKETING RESEARCH: ADVANCING MEASUREMENT INVARIANCE PRACTICES FOR ROBUST EQUIVALENCE TESTING

  Sistiana , Lukmanul Hakim , Dahrul Aman Harahap

  2214-2220

  2026-04-09

  Statistics: 639

• THE EFFECT OF SENSATIONAL ADVERTISING, CELEBRITY ENDORSE, AFFILIATE MARKETING AND PRODUCT VARIATION ON CONSUMER BUYING INTEREST IN SCARLETT PRODUCTS (Case Study of Economics and Business Students of Universitas Malikussaleh)

  Ulan Tari , M. Subhan , Heriyana , T. Edyansyah

  721-725

  2025-05-04

  Statistics: 482

• THE INFLUENCE OF SOCIAL MEDIA MARKETING, TOURISM FACILITIES AND CUSTOMER SATISFACTION ON THE INTEREST OF RE-VISITING TOURISTS IN MEPAR CAMPING TAKENGON

  Wahda Tunisa , Jullimursyida , Chalirafi , M. Subhan

  1496-1506

  2024-08-14

  Statistics: 443

• THE EFFECT OF DISTRIBUTION COST, DISTRIBUTION CHANNELS AND MARKETING CHANNELS ON THE SALES VOLUME OF MIE SEDAAP ON PT. ADR WING GROUP LHOKSEUMAWE CITY

  Muhammad Rizki , Adnan

  318-326

  2023-07-14

  Statistics: 507

• THE DARK SIDE OF PERSONALIZATION: WHEN DATA-DRIVEN CUSTOMIZATION ERODES PERCEIVED AUTONOMY AND TRIGGERS REACTANCE

  Neni Asmayati , Lukmanul Hakim , Dahrul Aman Harahap

  2290-2297

  2026-04-11

  Statistics: 584

• FEASIBILITY ANALYSIS OF CARP (Cyprinuscarpio) FARMING AND MARKETING IN SIMALUNGUN DISTRICT

  Zul Fadhly , Retna Astuti Kuswardani , Endang Sari Simanullang

  1300-1306

  2024-07-31

  Statistics: 630