Search

Search Results

• EMPOWERMENT OF FEMALE EMPING ARTISANS: OBSTACLES AND CHALLENGES FACED

  Hidayati , Maryam , Risna Dewi , Mauludi , Muslem

  990-996

  2026-01-19

  Statistics: 494

• ANALYSIS OF MARKETING STRATEGIES AND BUSINESS OPPORTUNITIES FOR TRADITIONAL ES KUWUT AMONG THE MILLENNIAL GENERATION

  Alyssa Indriani , Dini Nur Hidayah , Aditiya Nugroho , Biyan Imtiyaz Syafi Abdillah , Herdaffa Parama Putra , Hilmy Faiz Abdillah , Abu Naim7

  1721-1726

  2025-07-15

  Statistics: 406

• THE ROLE OF ENTREPRENEURIAL ORIENTATION AND MARKETING PERFORMANCE IN MAINTAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN COFFEE SHOPS IN MEDAN

  Dona Tri Ardillah , Bunga Aditi , Sunaryo

  3534-3560

  2025-09-20

  Statistics: 582

• MARKETING STRATEGIES IN INCREASING SALES VOLUME IN MICRO SMALL AND MEDIUM ENTERPRISES FOR TRABAS GEPREK CHICKEN

  M.Subhan , Ramadani Kaloko , Khalida Zia Siallagan , Eliya Hazni

  1251-1258

  2023-11-30

  Statistics: 267

• EXPLORING MERCHANT PREFERENCES IN DECISIONS TO PURCHASE PINEAPPLES FROM FARMERS IN SENURO VILLAGE

  Muhammad Andri Zuliansyah , Reshi Wahyuni , Serly Novita Sari , Adli , M. Huanza , Jerry Antonio

  465-472

  2025-12-21

  Statistics: 699

• INFLUENCER MARKETING AUTHENTICITY: A MULTI-METHOD STUDY ON FOLLOWER DISCERNMENT AND ITS IMPACT ON PERSUASION KNOWLEDGE

  Samapto , Lukmanul Hakim , Tibrani

  2392-2399

  2026-04-12

  Statistics: 374

• THE EFFECT OF SENSATIONAL ADVERTISING, CELEBRITY ENDORSE, AFFILIATE MARKETING AND PRODUCT VARIATION ON CONSUMER BUYING INTEREST IN SCARLETT PRODUCTS (Case Study of Economics and Business Students of Universitas Malikussaleh)

  Ulan Tari , M. Subhan , Heriyana , T. Edyansyah

  721-725

  2025-05-04

  Statistics: 438

• CROSS-CULTURAL MARKETING RESEARCH: ADVANCING MEASUREMENT INVARIANCE PRACTICES FOR ROBUST EQUIVALENCE TESTING

  Sistiana , Lukmanul Hakim , Dahrul Aman Harahap

  2214-2220

  2026-04-09

  Statistics: 566

• THE INFLUENCE OF SOCIAL MEDIA MARKETING, TOURISM FACILITIES AND CUSTOMER SATISFACTION ON THE INTEREST OF RE-VISITING TOURISTS IN MEPAR CAMPING TAKENGON

  Wahda Tunisa , Jullimursyida , Chalirafi , M. Subhan

  1496-1506

  2024-08-14

  Statistics: 389

• THE EFFECT OF DISTRIBUTION COST, DISTRIBUTION CHANNELS AND MARKETING CHANNELS ON THE SALES VOLUME OF MIE SEDAAP ON PT. ADR WING GROUP LHOKSEUMAWE CITY

  Muhammad Rizki , Adnan

  318-326

  2023-07-14

  Statistics: 463

• FEASIBILITY ANALYSIS OF CARP (Cyprinuscarpio) FARMING AND MARKETING IN SIMALUNGUN DISTRICT

  Zul Fadhly , Retna Astuti Kuswardani , Endang Sari Simanullang

  1300-1306

  2024-07-31

  Statistics: 594

• THE DARK SIDE OF PERSONALIZATION: WHEN DATA-DRIVEN CUSTOMIZATION ERODES PERCEIVED AUTONOMY AND TRIGGERS REACTANCE

  Neni Asmayati , Lukmanul Hakim , Dahrul Aman Harahap

  2290-2297

  2026-04-11

  Statistics: 529

• THE ROLE OF PUBLIC SERVICE ADVERTISING AS SOCIAL MARKETING COMMUNICATION IN THE TRI HITA KARANA ANIMATED VIDEO NON-COMMERCIAL CAMPAIGN

  Ni Putu Sinta Dewi , I Nyoman Miyarta Yasa , Muhammad Fathoni , I Gede Anjas Kharisma Nata

  3139-3148

  2025-08-30

  Statistics: 706

• B2B MARKETING IN SUPPLY CHAIN DISRUPTION: BUILDING ADAPTIVE CAPABILITY THROUGH RELATIONAL GOVERNANCE AND DIGITAL INTEGRATION

  Ismarini , Lukmanul Hakim , Tibrani

  2478-2486

  2026-04-18

  Statistics: 345

• THE EFFECT OF THE MARKETING MIX STRATEGY ON CONSUMER BUYING INTEREST IN SMALL AND MEDIUM MICRO BUSINESSES (UMKM) KAMPUNG LALANG STOP KINOY

  Sri Winda Hardiyanti Damanik , Kumala Vera Dewi , Rakhmawati Purba

  305-314

  2022-05-30

  Statistics: 858

• THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON TUPPERWARE PRODUCTS BY THE PEOPLE OF LHOKSEUMAWE CITY

  Cut Intan Julia , T. Edyansyah , Mariyudi , Khairina AR

  102-112

  2023-12-26

  Statistics: 433

• THE EFFECT OF BRAND AWARENESS, BRAND IMAGE AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION AZARINE SUNSCREEN PRODUCTS ON THE SHOPEE PLATFORM (STUDY ON TEENAGERS IN LHOKSEUMAWE CITY)

  Syfa Ayu Ningrum , Jullimursyida , Muchsin , Halida Bahri

  1313-1319

  2024-07-31

  Statistics: 472

• THE EVOLUTION OF CUSTOMER EXPERIENCE (CX) CONSTRUCT: AN INTEGRATIVE CONCEPTUAL FRAMEWORK

  Rahayu Syahputri , Lukmanul Hakim , Dahrul Aman Harahap

  2221-2228

  2026-04-09

  Statistics: 603

• THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON PURCHASE DECISIONS ON ADES PACKAGED DRINKING WATER (AMDK) (Case Study: On Students of the Faculty of Economics and Business, Universitas Malikussaleh)

  Putri Minda Sari , Halida Bahri , Jullimursyida , Agustinawati

  12-20

  2024-12-24

  Statistics: 398

• THE INFLUENCE OF PRODUCT QUALITY, PRICE AND TRUST ON THE DECISION TO PURCHASE ORGANIC VEGETABLES WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN THE BRASTAGI SUPERMARKET, MEDAN CITY

  Cut Dian Izabella , Yusniar Lubis , Syaifuddin

  886-894

  2024-04-09

  Statistics: 109

• PRIVACY CALCULUS IN THE ERA OF ZERO-PARTY DATA: HOW VALUE EXCHANGE FRAMING SHAPES WILLINGNESS TO DISCLOSE

  Shinta Widyastati , Lukmanul Hakim , Tibrani

  2400-2407

  2026-04-12

  Statistics: 545

• ANALYSIS OF THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION TEIN THE DECISION OF TOURISTS TO VISIT IN KCENTRAL ACEH REGENCY

  Mamfalutin , Sugih Arto Pujangkoro , Beby Karina Fawzeea Sembiring , Beby Karina Fawzeea Sembiring

  362-369

  2025-11-30

  Statistics: 371

• FIELD EXPERIMENTS IN MARKETING: A PRACTICAL GUIDE FOR ADDRESSING EXTERNAL VALIDITY AND ETHICAL CHALLENGES IN COLLABORATION WITH FIRMS

  Yeni Idayusi , Lukmanul Hakim , Dahrul Aman Harahap

  2198-2204

  2026-04-09

  Statistics: 664

• THE INFLUENCE OF GREEN MARKETING MIX ON BUYING INTEREST FOR BODY SHOP PRODUCTS IN ACEH

  Puja Ramadhani , Sapna Biby , Mariyudi , Rahmaniar

  826-834

  2024-04-09

  Statistics: 427

• PROSPECTS AND STRATEGIES FOR DEVELOPING GAMBIR (UNCARIA GAMBIR ROXB.) IN PAKPAK BHARAT DISTRICT

  Marino Manik , Surtan Hasibuan , Nelva Meyriani Br Ginting

  474-484

  2025-12-21

  Statistics: 204