THE EFFECT OF DISTRIBUTION COST, DISTRIBUTION CHANNELS AND MARKETING CHANNELS ON THE SALES VOLUME OF MIE SEDAAP  ON PT. ADR WING GROUP LHOKSEUMAWE CITY

Muhammad Rizki; Adnan

doi:10.54443/ijset.v2i8.187

THE EFFECT OF DISTRIBUTION COST, DISTRIBUTION CHANNELS AND MARKETING CHANNELS ON THE SALES VOLUME OF MIE SEDAAP ON PT. ADR WING GROUP LHOKSEUMAWE CITY

Muhammad Rizki

Adnan

This study aims to determine how the effect of distribution costs, distribution channels, and marketing channels on the sales volume of Mie Sedaap at PT. ADR Wings Group in Lhokseumawe City. The data used in this study was primary data by distributing questionnaires to 90 respondents. The data analysis technique used in this study is multiple linear regression analysis consisting of data instrument tests, classical assumption tests, and hypothesis testing using SPSS software version 26. The results showed that distribution costs, distribution channels, and marketing channels had a positive and significant effect on the sales volume of Mie Sedaap at PT. ADR Wings Group in Lhokseumawe City.

Keywords: Distribution Cost, Distribution Channels, Marketing Channels, and Sales Volume

Assauri, S. (2018). Marketing Management (Basics, Concept & Stategries). Depok: PT. Raja Grafindo Persada.

Fatihah, D. C., and Ali, F. (2019). The Effect of Distribution Channel On Zee Milk Sales Volume ata PT. Catur Sentosa Anugerah. Jurnal Administrasi Bisnis, 5(2), 89–104.

Ghozali, I. (2018). Application of Multivariate Analysis With IBM SPSS 25 Program (9th ed.). Semarang: Universitas Diponegoro.

Hajidah, F., Setyariningsih, E., and Armin, R. (2022). Marketing Channels to Increase Sales Volume At Muslim Fashion Stores In Faza Collection Mojokerto by Using SWOT Analysis. Prosiding SNABM, 1(1), 1–11.

Kasmir. (2017). Customer Service Excellent: Theory dan Practice. Jakarta: PT. Raja Grafindo Persada.

Koeswandi, T. A. L., and Primasakara, E. A. (2020). Analysis of Integrated Marketing Channels for MSMEs Badii Farm Purwakarta In Increasing Sales Volume. Jurnal Ilmu Manajemen Dan Bisnis, 11(1), 75–80.

Kotler, P. (2017). Marketing management (13th ed.; B. Sabran, ed.). Jakarta: Erlangga.

Nitisemito, A. S. (2017). Management of a Basis and Intoduction. Jakarta: Arena Ilmu.

Pradana, A. P. A., and Permatasari, I. R. (2018). The Effect of Distribution Channels and Product Development on Sales Volume in Songkok Small Industry in Bungah Village, Bungah District, Gresik Regency. Jurnal Aplikasi Bisnis, 4(1), 161–165.

Rohyana, C. (2021). The Effect of Distribution Costs on the Increase in Sales Volume of Goods Services at JNE Kuningan. Land Journal, 2(1), 95–105.

Schiffman, and Kanuk. (2015). Consumer Behavior (11th ed.). New Jersey: Global Edition.

Setianingsih, A., Latifah, A., Ningrum, D. S., Pebriani, D., Ningtias, P. A., and Mardi, R. (2019). The Effect of Distribution Channels on Sales Volume (Case Study at PT. Sinar Sosro Rancaekek Branch). Jurnal Ekonomi Dan Bisnis Islam, 3(2), 201–214.

Sunyoto, D. (2019). Fundamentals of Marketing Management (Concepts, Strategies, and Cases) (3rd ed.). Jakarta: PT. Buku Seru.

Swastha, B. (2017). Modern Marketing Management. Yogyakarta: BPFE.

Tjiptono, F. (2019). Marketing Strategy Principles & Application (1st ed.). Yogyakarta: Andy.

Triwibowo, E., and Jumiatun. (2019). The Effect of Production Costs, Promotional Costs, and Distribution Costs on Sales Volume. Jurnal Akuntansi Bisnis Pelita Bangsa, 4(1), 1–11.