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• THE EFFECT OF PRICE, LOCATION, AND SERVICE QUALITY ON REPEAT PURCHASE DECISIONS IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) FESTALS ON SUNDAY ACTIVITIES IN LHOKSEUMAWE CITY

  Maryana Br Manik , Mohd. Heikal , Rusydi Abubakar , Ikramuddin

  3360-3370

  2025-08-30

  Statistics: 426

• THE EFFECT OF PRICE, BRAND IMAGE AND PRODUCT QUALITY ON REALME SMARTPHONE PURCHASE DECISIONS AMONG THE PEOPLE OF EAST ACEH DISTRICT

  Irvan Saputra , Khairina AR , Widyana Verawaty Siregar , T. Edyansyah

  3448-3458

  2025-09-20

  Statistics: 369

• THE EFFECT OF PRODUCT DESIGN, PRICE, AND PROMOTION ON IMPULSIVE BUYING OF THE ORIGINOTE PRODUCTS IN TIKTOK SHOP

  Sri Sauzi Amalia , Muchsin , Mohd. Heikal , Sapna Biby

  2361-2369

  2025-08-16

  Statistics: 486

• ANALYSIS OF THE RELATIONSHIP OF PRODUCT QUALITY, SERVICE QUALITY, PRICES AND PROMOTIONS ON BUYING DECISION (STUDY AT NINE WALI MEDAN SHOPS)

  Ramadhan Nurmuhammad , Endang Sulistya Rini , Amrin Fauzi

  183-193

  2024-01-12

  Statistics: 291

• THE EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM), PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF URBAN LIP CREAM MATTE IMPLORA PRODUCTS AMONG UNIVERSITAS MALIKUSSALEH STUDENTS

  Fidya Amira Nasution , khairina@unimal.ac.id , Jullimursyida , Rahmaniar

  3426-3435

  2025-09-20

  Statistics: 381

• EXPLORING HOW CUSTOMER SATISFACTION MEDIATES THE IMPACT OF SERVICE QUALITY, PRICING, AND PROMOTION ON LOYALTY AMONG PRODUCTIVE-AGE CONSUMERS: A CASE STUDY AT XYZ CLINIC IN BANJARMASIN

  Kleofas Sumaler , Dadan Abdul Aziz Mubarok

  2247-2255

  2025-08-04

  Statistics: 537

• THE INFLUENCE OF PRICE, USER EASE AND TRUST ON CONSUMER BUYING INTEREST ON THE E-COMMERCE PLATFORM ON THE LAZADA SITE IN LHOKSEUMAWE CITY

  Mahfuza , T. Edyansyah , Muchsin , Khairina

  1871-1876

  2024-10-10

  Statistics: 484

• THE EFFECT OF ISPO IMPLEMENTATION ON PALM OIL FARMERS' INCOME IN BANDAR PASIR MANDOGE, ASAHAN DISTRICT

  Hasudungan Siregar , Yusniar Lubis , Syahbudin

  427-436

  2023-07-30

  Statistics: 625

• THE INFLUENCE OF QUALITY, PRICE, LOCATION, PROMOTION AND COMPANY IMAGE ON HOUSE PURCHASE DECISIONS AT PT. FIRYA RESIDENCE LIENTS IN THE CITY LHOKSEUMAWE

  Syerina Dwi , Sapna Biby , Agustinawati , M.Subhan

  962-970

  2024-05-12

  Statistics: 484

• CONSUMER PREFERENCES IN MAKING DECISIONS TO PURCHASE TRADITIONAL SNACKS AT TENANK CAFE, MEDAN CITY

  Nasfia Arsila Nisa , Agustinawati , Lisa Iryani , Sufi , Nursakinah Ritonga

  197-208

  2025-01-03

  Statistics: 367

• FROM MASS DEMONSTRATIONS TO DIGITAL CRITICISM: A DESCRIPTIVE COMPARATIVE STUDY OF CHANGES IN FUEL CONSUMER RESPONSES TO FUEL PRICE INCREASES IN INDONESIA FROM CONVENTIONAL MEDIA TO DIGITAL PLATFORMS, 2000–2026

  Aldirafi Gani , Dean Joshua Dotulong , Farida Yuliaty , Vip Paramarta , Kosasih

  3329-3341

  2026-05-24

  Statistics: 34

• THE EFFECT OF PRODUCT QUALITY, PRICE AND PROMOTION ON ACER LAPTOP PURCHASE DECISIONSTO STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH

  Farhan Kandarifa , Samsul Bahri , Adnan , Rahmaniar

  685-692

  2025-04-22

  Statistics: 577

• THE EFFECT OF SERVICE QUALITY, PRICE AND LOCATION ON CUSTOMER SATISFACTION AT CAFÉ HIDE COFFEE CLUB IN LHOKSEUMAWE CITY

  Ajra Ahdima , T. Edyansyah , Ikramuddin , Siti Maimunah

  3152-3159

  2025-09-20

  Statistics: 405

• THE EFFECT OF LIQUIDITY, SOLVABILITY, PROFITABILITY AND SIZE RATIO ON STOCK PRICE (Case study on Coal Mining Sub-Sector Companies Listed on the Indonesia Stock Exchange for the 2019-2023 Period)

  Chieka Putri Anjani , Nurni Arrina Lestari , Antony

  2230-2238

  2025-08-02

  Statistics: 251

• FACTORS INFLUENCING CONSUMER DECISIONS IN PURCHASING IMPORTED ORANGES AND LOCAL ORANGES (Case Study in Kisaran City)

  Mhd Riza Fahlevi , Tumpal HS Siregar , Yohny Anwar

  1320-1335

  2024-07-31

  Statistics: 422

• THE EFFECT OF PRODUCT QUALITY, PRICE, AND LOCATIONON THE PURCHASE DECISION OF GAYO COFFEE POWDER AT RAKAN COFFEE STORE IN ACEH TENGAH REGENCY

  Laila Tussaa’dah , Halida Bahri , Mohd. Heikal , Jullimursyida

  3112-3119

  2025-09-20

  Statistics: 526

• PROSPECTS FOR TURMERIC AGROINDUSTRY IN LAMTEUBA, SEULIMUM SUB-DISTRICT ACEH BESAR DISTRICT

  Widyawati , Rahmi Khoiriah Nasution , Anwar Deli

  306-317

  2023-06-30

  Statistics: 257

• THE EFFECT OF THE FEDERAL RESERVE INTEREST RATE, UNITED STATES MONEY SUPPLY, GLOBAL GOLD PRICES, AND THE U.S. DOLLAR INDEX ON BITCOIN PRICES FOR THE PERIOD 2017–2026

  Nisrul Irawati

  4954-4962

  2026-07-25

  Statistics: 0

• GEOPOLITICAL RISK AND MACROECONOMIC VARIABLES ON RUPIAH EXCHANGE RATE DYNAMICS IN INDONESIA: EVIDENCE FROM 2020-2025

  Meuthia Nurul Soraya , Dede Ruslan , Eko Wahyu Nugrahadi

  5013-5018

  2026-07-20

  Statistics: 0

• THE INFLUENCE OF GREEN MARKETING MIX ON BUYING INTEREST FOR BODY SHOP PRODUCTS IN ACEH

  Puja Ramadhani , Sapna Biby , Mariyudi , Rahmaniar

  826-834

  2024-04-09

  Statistics: 483

• INFLUENCE OF PRICE, PRODUCT DESIGN, PRODUCT QUALITY, AND BRAND IMAGE ON PURCHASING DECISIONS VENTELA SHOES FOR STUDENTS FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MALIKUSSALEH

  Rabiatul Auliza , Hamdiah , Heriyana , Muchsin

  2180-2189

  2024-11-24

  Statistics: 398

• ANALYSIS OF FARMERS' ATTITUDES AND SATISFACTION IN USING CERTIFIED POTATO (SOLANUM TUBEROSUM L.) SEEDS IN KARO DISTRICT

  Relli Karosekali , Salmiah , Iskandarini

  768-776

  2024-03-02

  Statistics: 181

• ANALYSIS OF FACTORS INFLUENCING NETFLIX APPLICATION CUSTOMER LOYALTY IN GENERATION Z

  Adinda Lubis , Juwita Samaria Manurung , Didik Gunawan , Nursaimatussaddiyah

  726-736

  2025-05-04

  Statistics: 230

• PERFORMANCE IMPROVEMENT ANALYSIS OF THE 35,000 MSME FAMILY CHIK TOSEBAR DEVELOPMENT

  Muhammad Nassa Ie , Muhammad Thoriq Al-Khairiri , Isra Jannah Yanti Zai , Khairil Anwar , Saharuddin

  957-964

  2022-01-30

  Statistics: 271

• FACTORS THAT INFLUENCE ATTITUDE IN PURCHASING FAKE PRODUCTS

  Qurrata A'yun , Heriyana , Muchsin , T. Edyansyah

  1435-1442

  2024-08-14

  Statistics: 468