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• THE EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM), PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF URBAN LIP CREAM MATTE IMPLORA PRODUCTS AMONG UNIVERSITAS MALIKUSSALEH STUDENTS

  Fidya Amira Nasution , khairina@unimal.ac.id , Jullimursyida , Rahmaniar

  3426-3435

  2025-09-20

  Statistics: 339

• EXPLORING HOW CUSTOMER SATISFACTION MEDIATES THE IMPACT OF SERVICE QUALITY, PRICING, AND PROMOTION ON LOYALTY AMONG PRODUCTIVE-AGE CONSUMERS: A CASE STUDY AT XYZ CLINIC IN BANJARMASIN

  Kleofas Sumaler , Dadan Abdul Aziz Mubarok

  2247-2255

  2025-08-04

  Statistics: 429

• THE INFLUENCE OF PRICE, USER EASE AND TRUST ON CONSUMER BUYING INTEREST ON THE E-COMMERCE PLATFORM ON THE LAZADA SITE IN LHOKSEUMAWE CITY

  Mahfuza , T. Edyansyah , Muchsin , Khairina

  1871-1876

  2024-10-10

  Statistics: 438

• THE EFFECT OF ISPO IMPLEMENTATION ON PALM OIL FARMERS' INCOME IN BANDAR PASIR MANDOGE, ASAHAN DISTRICT

  Hasudungan Siregar , Yusniar Lubis , Syahbudin

  427-436

  2023-07-30

  Statistics: 470

• THE INFLUENCE OF QUALITY, PRICE, LOCATION, PROMOTION AND COMPANY IMAGE ON HOUSE PURCHASE DECISIONS AT PT. FIRYA RESIDENCE LIENTS IN THE CITY LHOKSEUMAWE

  Syerina Dwi , Sapna Biby , Agustinawati , M.Subhan

  962-970

  2024-05-12

  Statistics: 379

• CONSUMER PREFERENCES IN MAKING DECISIONS TO PURCHASE TRADITIONAL SNACKS AT TENANK CAFE, MEDAN CITY

  Nasfia Arsila Nisa , Agustinawati , Lisa Iryani , Sufi , Nursakinah Ritonga

  197-208

  2025-01-03

  Statistics: 315

• THE EFFECT OF PRODUCT QUALITY, PRICE AND PROMOTION ON ACER LAPTOP PURCHASE DECISIONSTO STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH

  Farhan Kandarifa , Samsul Bahri , Adnan , Rahmaniar

  685-692

  2025-04-22

  Statistics: 412

• THE EFFECT OF SERVICE QUALITY, PRICE AND LOCATION ON CUSTOMER SATISFACTION AT CAFÉ HIDE COFFEE CLUB IN LHOKSEUMAWE CITY

  Ajra Ahdima , T. Edyansyah , Ikramuddin , Siti Maimunah

  3152-3159

  2025-09-20

  Statistics: 355

• THE EFFECT OF LIQUIDITY, SOLVABILITY, PROFITABILITY AND SIZE RATIO ON STOCK PRICE (Case study on Coal Mining Sub-Sector Companies Listed on the Indonesia Stock Exchange for the 2019-2023 Period)

  Chieka Putri Anjani , Nurni Arrina Lestari , Antony

  2230-2238

  2025-08-02

  Statistics: 177

• FACTORS INFLUENCING CONSUMER DECISIONS IN PURCHASING IMPORTED ORANGES AND LOCAL ORANGES (Case Study in Kisaran City)

  Mhd Riza Fahlevi , Tumpal HS Siregar , Yohny Anwar

  1320-1335

  2024-07-31

  Statistics: 314

• THE EFFECT OF PRODUCT QUALITY, PRICE, AND LOCATIONON THE PURCHASE DECISION OF GAYO COFFEE POWDER AT RAKAN COFFEE STORE IN ACEH TENGAH REGENCY

  Laila Tussaa’dah , Halida Bahri , Mohd. Heikal , Jullimursyida

  3112-3119

  2025-09-20

  Statistics: 510

• PROSPECTS FOR TURMERIC AGROINDUSTRY IN LAMTEUBA, SEULIMUM SUB-DISTRICT ACEH BESAR DISTRICT

  Widyawati , Rahmi Khoiriah Nasution , Anwar Deli

  306-317

  2023-06-30

  Statistics: 209

• THE INFLUENCE OF GREEN MARKETING MIX ON BUYING INTEREST FOR BODY SHOP PRODUCTS IN ACEH

  Puja Ramadhani , Sapna Biby , Mariyudi , Rahmaniar

  826-834

  2024-04-09

  Statistics: 378

• INFLUENCE OF PRICE, PRODUCT DESIGN, PRODUCT QUALITY, AND BRAND IMAGE ON PURCHASING DECISIONS VENTELA SHOES FOR STUDENTS FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MALIKUSSALEH

  Rabiatul Auliza , Hamdiah , Heriyana , Muchsin

  2180-2189

  2024-11-24

  Statistics: 283

• ANALYSIS OF FARMERS' ATTITUDES AND SATISFACTION IN USING CERTIFIED POTATO (SOLANUM TUBEROSUM L.) SEEDS IN KARO DISTRICT

  Relli Karosekali , Salmiah , Iskandarini

  768-776

  2024-03-02

  Statistics: 146

• ANALYSIS OF FACTORS INFLUENCING NETFLIX APPLICATION CUSTOMER LOYALTY IN GENERATION Z

  Adinda Lubis , Juwita Samaria Manurung , Didik Gunawan , Nursaimatussaddiyah

  726-736

  2025-05-04

  Statistics: 188

• PERFORMANCE IMPROVEMENT ANALYSIS OF THE 35,000 MSME FAMILY CHIK TOSEBAR DEVELOPMENT

  Muhammad Nassa Ie , Muhammad Thoriq Al-Khairiri , Isra Jannah Yanti Zai , Khairil Anwar , Saharuddin

  957-964

  2022-01-30

  Statistics: 232

• FACTORS THAT INFLUENCE ATTITUDE IN PURCHASING FAKE PRODUCTS

  Qurrata A'yun , Heriyana , Muchsin , T. Edyansyah

  1435-1442

  2024-08-14

  Statistics: 428

• THE INFLUENCE OF WEBSITE QUALITY, PRICE, AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF TOKOPEDIA E- COMMERCE (CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY)

  Fitri Faryani Manik , Halida Bahri , Ikramuddin , T. Edyansyah

  3182-3187

  2025-09-20

  Statistics: 531

• EXCHANGE AND EXPORT ANALYSIS OF THE COMBINED STOCK PRICE INDEX IN INDONESIA PERIOD 1986-2022

  Meutia Muadzah , Irwan Safwadi , Jariah Abubakar

  387-404

  2023-07-16

  Statistics: 287

• THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON TUPPERWARE PRODUCTS BY THE PEOPLE OF LHOKSEUMAWE CITY

  Cut Intan Julia , T. Edyansyah , Mariyudi , Khairina AR

  102-112

  2023-12-26

  Statistics: 409

• ANALYSIS OF FACTORS INFLUENCING INCOME FROM RICE (Oryza Sativa L.) FARMING IN PANGARIBUAN DISTRICT, NORTH TAPANULI DISTRICT, NORTH SUMATRA PROVINCE

  Waty Marlinang Pakpahan , Adelina Lubis , Buhari Sibuea

  500-505

  2024-02-25

  Statistics: 212

• - FEASIBILITY ANALYSIS OF A CERTIFIED DURIAN (Durio zibethinus) PLANT BREEDING BUSINESS IN A BREEDER GUIDED BY THE UPTD HORTICULTURE PARENT SEED GEDUNG JOHOR FEASIBILITY ANALYSIS OF A CERTIFIED DURIAN (Durio zibethinus) PLANT BREEDING BUSINESS IN A BREEDER GUIDED BY THE UPTD HORTICULTURE PARENT SEED GEDUNG JOHOR

  Fitri Yenti , Tri Martial , Zulheri Noer

  869-876

  2024-04-09

  Statistics: 605

• THE EFFECT OF THE MARKETING MIX STRATEGY ON CONSUMER BUYING INTEREST IN SMALL AND MEDIUM MICRO BUSINESSES (UMKM) KAMPUNG LALANG STOP KINOY

  Sri Winda Hardiyanti Damanik , Kumala Vera Dewi , Rakhmawati Purba

  305-314

  2022-05-30

  Statistics: 833

• EXPLORING MERCHANT PREFERENCES IN DECISIONS TO PURCHASE PINEAPPLES FROM FARMERS IN SENURO VILLAGE

  Muhammad Andri Zuliansyah , Reshi Wahyuni , Serly Novita Sari , Adli , M. Huanza , Jerry Antonio

  465-472

  2025-12-21

  Statistics: 672