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• THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE, PERSONALIZED MARKETING, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY (Case Study on the Spotify Digital Music Platform)

  Ulya Alfandi , Jullimursyida , Mariyudi , Adnan

  3539-3553

  2025-09-20

  Statistics: 636

• ANALYSIS OF THE INFLUENCE OF TALENT MANAGEMENT ON ORGANIZATIONAL INNOVATION WITH ARTIFICIAL INTELLIGENCE (AI) AS AN INTERVENING VARIABLE IN INDONESIA

  Kumala Vera Dewi , Azriel Situmorang , Raysal Januar Siregar

  1544-1556

  2025-07-09

  Statistics: 398

• THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) ON SYSTEMS MANAGEMENT INFORMATION

  Ulya Salsabila , Intan Maulina , Rayyan Firdaus

  1603-1607

  2025-07-13

  Statistics: 437

• APPLICATION OF INTELLIGENT SYSTEMS (DEEP LEARNING) TOWARDS THE USE OF AI APPLICATIONS IN DAILY LIFE (PANCABUDI UNIVERSITY MEDAN)

  Ardiansyah , Aldy Agustian , Perianus lombu , Kiki Wulandari , Muhammad Syahputra Novelan

  816-884

  2026-01-21

  Statistics: 331

• TEACHING ISLAMIC STUDIES IN THE DIGITAL ERA: NAVIGATING OPPORTUNITIES AND CHALLENGES OF AI INTEGRATION IN EMERGING EDUCATIONAL CONTEXTS

  Habibullah Habibi , Habibullah Ahmadi , Fayaz Ghafoori

  3007-3018

  2025-08-30

  Statistics: 329

• MANAGERIAL STRATEGY IN BALANCING TECHNOLOGY ADOPTION, LEGAL COMPLIANCE, AND HUMAN RESOURCE WELL-BEING

  Freddy Damara , Nurul Hidayati , Arief Nur Adianto , Anna Yuliatin , Rakesh Sitepu

  1036-1039

  2026-01-31

  Statistics: 396

• NAVIGATING ALGORITHMIC AVERSION: CONSUMER TRUST AND ADOPTION OF AI-GENERATED RECOMMENDATIONS IN HIGH-INVOLVEMENT CATEGORIES

  Ririn Laila Ulfah , Lukmanul Hakim , Dahrul Aman Harahap

  2366-2374

  2026-04-12

  Statistics: 661

• ANALYSIS OF THE IMPACT OF USING CHATGPT ON IMPROVING STUDENTS' CRITICAL THINKING ABILITIES

  Yansen P. Sitanggang , Rafika Bayu Kusumandari , Decky Avrilianda

  3427-3432

  2026-05-22

  Statistics: 0

• THE IMPACT OF TECHNOLOGICAL DEVELOPMENTS ON EMPLOYMENT LAW REGULATIONS

  Andreas Kevin Simanjorang , Catharina Dewi Wulansari

  3882-3886

  2025-10-23

  Statistics: 262

• THE ALGORITHMIC AUDITOR: A FRAMEWORK FOR HR TO GOVERN AI IN TALENT MANAGEMENT SYSTEMS

  Syah Reza Akbar , Ramon Zamora , Oktavianti

  3060-3067

  2026-05-11

  Statistics: 40

• LOST IN TRANSLATION OR ASSISTED BY AI: MACHINE TRANSLATION DEPENDENCY AND STUDENT TRANSLATION QUALITY

  Yandri Susuek Ndun

  2171-2182

  2026-05-07

  Statistics: 64

• DESIGN AND DEVELOPMENT OF A GEMINI 2.0 FLASH-BASED CHATBOT FOR ANALYZING TRANSACTION DATA OF GRAB MSME PARTNERS

  Lianawati Suwito , Sayekti Harits Suryawan , Hendra Saputra

  1890-1902

  2026-02-28

  Statistics: 690

• STRATEGIC GOVERNANCE, LEADERSHIP INTEGRITY, AND STAKEHOLDER ENGAGEMENT IN RESPONSIBLE AI ADOPTION IN SECURITY SERVICE INDUSTRY

  Hotasi Albin Sumitro , Achmad Fajar Hendarman

  1591-1597

  2026-01-30

  Statistics: 493

• METAVERSE MARKETING: CONCEPTUAL FOUNDATIONS AND A RESEARCH AGENDA FOR BRAND PRESENCE, COMMUNITY, AND COMMERCE

  Subekti , Lukmanul Hakim , Tibrani

  2375-2383

  2026-04-12

  Statistics: 492

• A SYSTEMATIC LITERATURE REVIEW ON: DIFFUSION OF INNOVATION THEORY (2020–2024)

  Azzahra Nabila Syaki , Sambas Ade Kesuma

  4284-4289

  2025-11-07

  Statistics: 924

• FROM DATA TO DECISIONS: A MODERN MARKETING MANAGER'S GUIDE

  Alpizar , Lukmanul Hakim , Dahrul Aman Harahap

  2264-2272

  2026-04-11

  Statistics: 367

• STRATEGIC ROLE OF HUMAN CAPITAL IN NAVIGATING HYBRID MARKETINGCUSTOMER-BASED IN CREATIVE INDUSTRIES IN THE AI ERA: AN SLR STUDY

  Junef Ismailiyanto , Iman Hasan Ansyari MN

  1319-1333

  2025-06-30

  Statistics: 425

• THE TALENT PIPELINE: DEVELOPING AND RETAINING A FUTURE-READY MARKETING TEAM

  Susi , Lukmanul Hakim , Dahrul Aman Harahap

  2205-2213

  2026-04-09

  Statistics: 527

• THE IMPLEMENTATION OF SERVICE QUALITY METHODS

  Elwisam , Suadi Sapta Putra , Rahayu Lestari , Kumba Digdowiseiso , Abdul Hafaz Ngah

  671-676

  2024-03-01

  Statistics: 260

• THE QUANTIFIED EMPLOYEE: NAVIGATING THE PRIVACY-PERFORMANCE PARADOX IN PEOPLE ANALYTICS

  Suwinto , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2681-2689

  2026-05-02

  Statistics: 27

• Smart Home automation by using intelligent electricity dispatch

  Dr. S.N. chaudhri , Ganesh Survipalli , K. Jaya Chandra , K. Azur Hussain , S. Prasanna Kumar

  37-42

  2023-04-26

  Statistics: 119

• THE SYNERGY OF HUMAN AND AI CREATIVITY: AN EXPERIMENT IN CO-CREATING EFFECTIVE MARKETING CONTENT

  Ma’rifah , Lukmanul Hakim , Tibrani

  2487-2494

  2026-04-18

  Statistics: 316

• STUDENTS’ PERCEPTION OF THE USE OF ChatGPT AS A WRITING ASSISTANT IN EFL CLASSROOM OF GRADE IX AT SMP NEGERI 10 PEMATANGSIANTAR

  Tio Lestari Br Simanjuntak , Chritian Neni Purba , David Berthony Manalu , Irene Adryani Nababan

  296-304

  2025-12-10

  Statistics: 341