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• THE EVOLUTION OF CUSTOMER EXPERIENCE (CX) CONSTRUCT: AN INTEGRATIVE CONCEPTUAL FRAMEWORK

  Rahayu Syahputri , Lukmanul Hakim , Dahrul Aman Harahap

  2221-2228

  2026-04-09

  Statistics: 597

• METAVERSE MARKETING: CONCEPTUAL FOUNDATIONS AND A RESEARCH AGENDA FOR BRAND PRESENCE, COMMUNITY, AND COMMERCE

  Subekti , Lukmanul Hakim , Tibrani

  2375-2383

  2026-04-12

  Statistics: 503

• B2B MARKETING IN SUPPLY CHAIN DISRUPTION: BUILDING ADAPTIVE CAPABILITY THROUGH RELATIONAL GOVERNANCE AND DIGITAL INTEGRATION

  Ismarini , Lukmanul Hakim , Tibrani

  2478-2486

  2026-04-18

  Statistics: 310

• THE QUANTIFIED EMPLOYEE: NAVIGATING THE PRIVACY-PERFORMANCE PARADOX IN PEOPLE ANALYTICS

  Suwinto , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2681-2689

  2026-05-02

  Statistics: 45

• THE INTEGRATION OF ESG REPORTING IN ACHIEVING SUSTAINABLE ECONOMIC DEVELOPMENT: A GLOBAL LITERATURE REVIEW

  Safwan , Almunadiya , Rahmiatul Aula , Raudhatinur , Mauliza Sari

  1054-1065

  2025-12-25

  Statistics: 185

• THE DARK SIDE OF PERSONALIZATION: WHEN DATA-DRIVEN CUSTOMIZATION ERODES PERCEIVED AUTONOMY AND TRIGGERS REACTANCE

  Neni Asmayati , Lukmanul Hakim , Dahrul Aman Harahap

  2290-2297

  2026-04-11

  Statistics: 512

• THE TALENT PIPELINE: DEVELOPING AND RETAINING A FUTURE-READY MARKETING TEAM

  Susi , Lukmanul Hakim , Dahrul Aman Harahap

  2205-2213

  2026-04-09

  Statistics: 549

• NEUROINCLUSION AT WORK: TRANSLATING NEUROSCIENCE INTO PRACTICAL HR POLICIES FOR COGNITIVE DIVERSITY

  Edo Saputra , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  3068-6075

  2026-05-11

  Statistics: 31

• DECENTERING WESTERN HRM: AN INDIGENOUS EPISTEMOLOGY APPROACH TO HUMAN RESOURCE PRACTICES

  Deby Andriany , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2737-2744

  2026-05-02

  Statistics: 127

• THE RESILIENCE DIVIDEND: HOW POST-CRISIS HR PRACTICES SHAPE ORGANIZATIONAL LEARNING AND ADAPTIVE CAPABILITY

  Amalia Susanti , Ramon Zamora , Oktavianti

  2847-2854

  2026-05-02

  Statistics: 46

• HR AS A STEWARD OF THE SOCIAL ENTERPRISE: INTEGRATING ESG METRICS INTO PERFORMANCE AND REWARD SYSTEMS

  Ignasius Wahyudi Arianto , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2656-2663

  2026-05-02

  Statistics: 132

• THE SERVITIZATION PARADOX: MARKETING'S ROLE IN THE TRANSITION FROM PRODUCT-CENTRIC TO SOLUTION-CENTRIC BUSINESS MODELS

  Natasya Nurkhalita , Lukmanul Hakim , Tibrani

  2871-2880-

  2026-05-02

  Statistics: 94

• BRAND ACTIVISM IN POLARIZED SOCIETIES: A STAKEHOLDER THEORY PERSPECTIVE ON RISKS, COMMUNICATION, AND LONG-TERM EQUITY

  Raja Risnanda Putra , Lukmanul Hakim , Tibrani

  2495-2502

  2026-04-18

  Statistics: 267

• FROM ONBOARDING TO OFFBOARDING: CREATING A COHESIVE EMPLOYEE LIFECYCLE JOURNEY

  Wiranto Timotius Situmorang , Sri Langgeng Ratnasari , Firdaus Hamta

  2881-2889

  2026-05-02

  Statistics: 41

• MODERN ERA OF HUMAN RESOURCE MANAGEMENT:A STRATEGIC EDGE TO HUMAN TALENT MANAGEMENT

  Dr.Aajaz Ahmad Hajam , Alphonsa S John

  1355-1365

  2023-03-18

  Statistics: 389

• STRATEGIC HRM IN THE AGE OF POLYCRISIS: BUILDING ORGANIZATIONAL RESILIENCE THROUGH DYNAMIC CAPABILITY DEVELOPMENT

  Fitriana , Ramon Zamora , Oktavianti

  2926-2933

  2026-05-02

  Statistics: 144

• NAVIGATING ALGORITHMIC AVERSION: CONSUMER TRUST AND ADOPTION OF AI-GENERATED RECOMMENDATIONS IN HIGH-INVOLVEMENT CATEGORIES

  Ririn Laila Ulfah , Lukmanul Hakim , Dahrul Aman Harahap

  2366-2374

  2026-04-12

  Statistics: 691

• ANALYZING THE ETHNO-ESD MODULE DEVELOPMENT FOR CRITICAL THINKING IN ELEMENTARY STUDENTS

  Gina Tuty Alawiyah , Ghullam Hamdu

  2042-2052

  2026-03-27

  Statistics: 417

• EMPOWERING ECONOMIC RESILIENCE THROUGH ECONOMIC INTELLIGENCE OPTIMIZATION

  Alifah Kusumaningrum , Saparuddin Mukhtar , Dwi Ringga Edwid Dian Negara , Yeti Lastuti , Hanif Afif Naufal , Lathiefah Rabbaniyah

  2156-2162

  2025-08-04

  Statistics: 194

• CONSPICUOUS CONSERVATION: THE ROLE OF SUSTAINABLE BRAND CHOICES IN SIGNALING IDENTITY AND SOCIAL STATUS

  Suharti , Lukmanul Hakim , Dahrul Aman Harahap

  2358-2365

  2026-04-11

  Statistics: 497

• DIGITAL TRANSFORMATION AND ORGANIZATIONAL DEVELOPMENT: A SYSTEMATIC LITERATURE REVIEW ON STRUCTURAL ADAPTATION, PROCESS INNOVATION, AND CULTURAL READINESS

  Maria Sampe , Sahrun Asis , Ade Bukti Ramadhan , Syahril , Tetra Hidayati

  4082-4091

  2025-11-16

  Statistics: 694

• THE GIG ECONOMY AND THE SOCIAL CONTRACT: RETHINKING LEGAL, TRAINING, AND ENGAGEMENT STRATEGIES FOR CONTINGENT WORKERS

  Marhamah , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2672-2680

  2026-05-02

  Statistics: 50

• BLOCKCHAIN FOR MARKETING: MOVING BEYOND HYPE TO APPLICATIONS IN PROVENANCE, LOYALTY, AND COUNTERFEIT PREVENTION

  Dian Nofrianti , Lukmanul Hakim , Tibrani

  2470-2477

  2026-04-18

  Statistics: 322

• THE EFFECT OF OVERCONFIDENCE BIAS, HERDING, AND ACCOUNTING LITERACY ON INVESTING DECISION MAKING WITH ESCALATION OF COMMITMENT AS AN INTERVENING VARIABLE (EMPIRICAL STUDY ON GENERATION Z INVESTORS IN MEDAN CITY)

  Thezar Fiqih Hidayat Hasibuan , Minda Muliana Sebayang , Sari Nuzullina Rahmadhani

  1265-1271

  2025-12-31

  Statistics: 623

• ALGORITHMIC MANAGEMENT IN THE WORKPLACE: A DUAL-PATHWAY MODEL FOR HR GOVERNANCE, EMPLOYEE AUTONOMY, AND ETHICAL IMPLEMENTATION

  Febiola Maria Tampubolon , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2745-2752

  2026-05-02

  Statistics: 45