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• THE EVOLUTION OF CUSTOMER EXPERIENCE (CX) CONSTRUCT: AN INTEGRATIVE CONCEPTUAL FRAMEWORK

  Rahayu Syahputri , Lukmanul Hakim , Dahrul Aman Harahap

  2221-2228

  2026-04-09

  Statistics: 635

• METAVERSE MARKETING: CONCEPTUAL FOUNDATIONS AND A RESEARCH AGENDA FOR BRAND PRESENCE, COMMUNITY, AND COMMERCE

  Subekti , Lukmanul Hakim , Tibrani

  2375-2383

  2026-04-12

  Statistics: 575

• THE QUANTIFIED EMPLOYEE: NAVIGATING THE PRIVACY-PERFORMANCE PARADOX IN PEOPLE ANALYTICS

  Suwinto , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2681-2689

  2026-05-02

  Statistics: 116

• B2B MARKETING IN SUPPLY CHAIN DISRUPTION: BUILDING ADAPTIVE CAPABILITY THROUGH RELATIONAL GOVERNANCE AND DIGITAL INTEGRATION

  Ismarini , Lukmanul Hakim , Tibrani

  2478-2486

  2026-04-18

  Statistics: 355

• RELIGIOUS SOLIDARITY VS. PRODUCT UTILITY: THE MODERATING ROLE OF ISLAMIC BRANDING ON CONSUMER BOYCOTT INTENTIONS IN THE WORLD'S LARGEST MUSLIM POPULATION

  Ichsan , Damanhur , Nurjanius Situmorang , Hanif , T.Saifullah

  5111-5120

  2025-12-10

  Statistics: 5

• THE INTEGRATION OF ESG REPORTING IN ACHIEVING SUSTAINABLE ECONOMIC DEVELOPMENT: A GLOBAL LITERATURE REVIEW

  Safwan , Almunadiya , Rahmiatul Aula , Raudhatinur , Mauliza Sari

  1054-1065

  2025-12-25

  Statistics: 242

• THE DARK SIDE OF PERSONALIZATION: WHEN DATA-DRIVEN CUSTOMIZATION ERODES PERCEIVED AUTONOMY AND TRIGGERS REACTANCE

  Neni Asmayati , Lukmanul Hakim , Dahrul Aman Harahap

  2290-2297

  2026-04-11

  Statistics: 565

• THE TALENT PIPELINE: DEVELOPING AND RETAINING A FUTURE-READY MARKETING TEAM

  Susi , Lukmanul Hakim , Dahrul Aman Harahap

  2205-2213

  2026-04-09

  Statistics: 627

• NEUROINCLUSION AT WORK: TRANSLATING NEUROSCIENCE INTO PRACTICAL HR POLICIES FOR COGNITIVE DIVERSITY

  Edo Saputra , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  3068-6075

  2026-05-11

  Statistics: 55

• THE SERVITIZATION PARADOX: MARKETING'S ROLE IN THE TRANSITION FROM PRODUCT-CENTRIC TO SOLUTION-CENTRIC BUSINESS MODELS

  Natasya Nurkhalita , Lukmanul Hakim , Tibrani

  2871-2880-

  2026-05-02

  Statistics: 130

• BRAND ACTIVISM IN POLARIZED SOCIETIES: A STAKEHOLDER THEORY PERSPECTIVE ON RISKS, COMMUNICATION, AND LONG-TERM EQUITY

  Raja Risnanda Putra , Lukmanul Hakim , Tibrani

  2495-2502

  2026-04-18

  Statistics: 453

• FROM ONBOARDING TO OFFBOARDING: CREATING A COHESIVE EMPLOYEE LIFECYCLE JOURNEY

  Wiranto Timotius Situmorang , Sri Langgeng Ratnasari , Firdaus Hamta

  2881-2889

  2026-05-02

  Statistics: 73

• DECENTERING WESTERN HRM: AN INDIGENOUS EPISTEMOLOGY APPROACH TO HUMAN RESOURCE PRACTICES

  Deby Andriany , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2737-2744

  2026-05-02

  Statistics: 180

• THE RESILIENCE DIVIDEND: HOW POST-CRISIS HR PRACTICES SHAPE ORGANIZATIONAL LEARNING AND ADAPTIVE CAPABILITY

  Amalia Susanti , Ramon Zamora , Oktavianti

  2847-2854

  2026-05-02

  Statistics: 55

• MODERN ERA OF HUMAN RESOURCE MANAGEMENT:A STRATEGIC EDGE TO HUMAN TALENT MANAGEMENT

  Dr.Aajaz Ahmad Hajam , Alphonsa S John

  1355-1365

  2023-03-18

  Statistics: 435

• HR AS A STEWARD OF THE SOCIAL ENTERPRISE: INTEGRATING ESG METRICS INTO PERFORMANCE AND REWARD SYSTEMS

  Ignasius Wahyudi Arianto , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2656-2663

  2026-05-02

  Statistics: 174

• ANALYZING THE ETHNO-ESD MODULE DEVELOPMENT FOR CRITICAL THINKING IN ELEMENTARY STUDENTS

  Gina Tuty Alawiyah , Ghullam Hamdu

  2042-2052

  2026-03-27

  Statistics: 450

• THE GIG ECONOMY AND THE SOCIAL CONTRACT: RETHINKING LEGAL, TRAINING, AND ENGAGEMENT STRATEGIES FOR CONTINGENT WORKERS

  Marhamah , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2672-2680

  2026-05-02

  Statistics: 90

• BLOCKCHAIN FOR MARKETING: MOVING BEYOND HYPE TO APPLICATIONS IN PROVENANCE, LOYALTY, AND COUNTERFEIT PREVENTION

  Dian Nofrianti , Lukmanul Hakim , Tibrani

  2470-2477

  2026-04-18

  Statistics: 351

• NAVIGATING THE CHIEF MARKETING OFFICER’S DUAL MANDATE: A STUDY OF TENSIONS BETWEEN ENTREPRENEURIAL INNOVATION AND OPERATIONAL EFFICIENCY

  Jajang Jamaludin , Lukmanul Hakim , Dahrul Aman Harahap

  3200-3208

  2026-05-16

  Statistics: 109

• EMPOWERING ECONOMIC RESILIENCE THROUGH ECONOMIC INTELLIGENCE OPTIMIZATION

  Alifah Kusumaningrum , Saparuddin Mukhtar , Dwi Ringga Edwid Dian Negara , Yeti Lastuti , Hanif Afif Naufal , Lathiefah Rabbaniyah

  2156-2162

  2025-08-04

  Statistics: 279

• ALGORITHMIC MANAGEMENT IN THE WORKPLACE: A DUAL-PATHWAY MODEL FOR HR GOVERNANCE, EMPLOYEE AUTONOMY, AND ETHICAL IMPLEMENTATION

  Febiola Maria Tampubolon , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2745-2752

  2026-05-02

  Statistics: 68

• DIGITAL TRANSFORMATION AND ORGANIZATIONAL DEVELOPMENT: A SYSTEMATIC LITERATURE REVIEW ON STRUCTURAL ADAPTATION, PROCESS INNOVATION, AND CULTURAL READINESS

  Maria Sampe , Sahrun Asis , Ade Bukti Ramadhan , Syahril , Tetra Hidayati

  4082-4091

  2025-11-16

  Statistics: 744

• THE SYNERGY OF HUMAN AND AI CREATIVITY: AN EXPERIMENT IN CO-CREATING EFFECTIVE MARKETING CONTENT

  Ma’rifah , Lukmanul Hakim , Tibrani

  2487-2494

  2026-04-18

  Statistics: 368

• FROM BRIEF TO LUNCH: A PROJECT MANAGER’S GUIDE TO FLAWLESS MARKETING CAMPAIGN EXECUTION

  Edy Sunarno , Lukmanul Hakim , Tibrani

  2026-05-02

  Statistics: 168