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• THE INFLUENCE OF COUNTRY OF ORIGIN AND CELEBRITY ENDORSEMENT ON PRODUCT PURCHASE DECISIONS VIVO SMARTPHONE (Case Study on Mobile Global Customers of Lhoksumawe City)

  Hamid Saremi , Mutual Oktivani , Jannatunnaim , Marbawi*

  39-46

  2021-12-26

  Statistics: 387

• THE INFLUENCE OF BRAND AMBASADOR, BRAND IMAGE AND COUNTRY OF ORIGIN ON PURCHASE INTENTION OF CLOTHING PRODUCTS SPORTS ON E-COMMERCE PLATFORMS ON COMMUNITY IN LHOKSEUMAWE CITY

  Aulia Ul Mursalin , Muchsin , Sapna Biby , Munandar

  2094-2105

  2024-11-15

  Statistics: 341

• THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE, PRODUCT KNOWLEDGE AND PRODUCT INVOLVEMENT ON PURCHASING DECISIONS FOR NONGSHIN BRAND INSTANT NOODLES.

  Mulia Sari , Nurainun

  1014-1021

  2024-05-08

  Statistics: 302

• NEGATIVE IMPACT AND EFFORTS TO RESPOND TO TOURISM DEVELOPMENT IN INDONESIA, ESPECIALLY IN BINTAN ISLAND, RIAU ISLANDS PROVINCE

  Brian Kawasi , Sri Rahima , Dwi Junila Sari , Aprianingsih , Fadliyah Anas Tjatoer , Nike Astarina , Indrayani , Muammar Khaddafi

  194-202

  2023-06-09

  Statistics: 618