ANALYSIS BUSINESS DEVELOPMENT STRATEGY AT PT. GOJEK TOKEPEDIA TBK FOR LONG-TERM GROWTH POST IPO
Main Article Content
Irada Sinta
Irhamah
Ade Ratna Dewi
Delvia Andriani
Annisa Karim Sinaga
Startups that are growing quickly have an impact on the Indonesian economy. Due to its high degree of excitement, Indonesia is one of the five nations with the most startups. One of them is PT. Please visit Gojek Tokopedia (GOTO). Leading an IPO on the Indonesia Stock Exchange (IDX) is one of the decisions made by GoTo to collect funding or operational capital for the firm. The capital cycle, clearly, cannot be detached from the systems chosen by the organization. Internal and external environment analyses are the two components of corporate growth plans. This study employed the descriptive qualitative approach, and the methodology of data collection entailed reading evaluations of scientific literature.
Dwinarko. 2022. "Gojek and Tokopedia Merger Strategy through Corporate Communication In the framing of online media news in the era of the Covid-19 pandemic." Signal Journal: 01– 123.
Izfs, R. D., &; Supriatna, N. 2019. "The effect of an initial public offering (IPO) on company performance." Journal of Accounting and Finance Research.
Sasmita, A. 2021. "Tokopedia's Marketing Strategy in Competition Between E-Commerece with SWOT Analysis." Tambusai Journal of Education: 3397–3404.
Sugiyono. 2019. Quantitative, Qualitative and R&D Research Methods. CV Alfabeta.
Sukarno, B. R, Ahsan. M (2021). 2021. "Implementation of Business Development Strategy with Business Model Canvas." Journal of Management and Innovation
Terzaghi, M. T., &; Novitasari, A. (t.t.). "Analysis of the company's performance before and After conducting an initial public offering on the Indonesia Stock Exchange."
