THE INFLUENCE OF QUALITY, PRICE, LOCATION, PROMOTION AND COMPANY IMAGE ON HOUSE PURCHASE DECISIONS AT PT. FIRYA RESIDENCE LIENTS IN THE CITY LHOKSEUMAWE
DOI:
10.54443/ijset.v3i6.453Published:
2024-05-12Downloads
Abstract
This research aims to see the influence of quality, price, location, promotion, and company image on house purchasing decisions at PT. firya lientas residence in Lhokseumawe city. The type of data used is primary data. The research sample consisted of 66 respondents. The data analysis method used to see the relationship between the independent variable and the dependent variable uses multiple linear regression. The results of this research indicate that partial product quality has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Residence Kota Lhokseumawe, the price has a negative and significant effect on house purchasing decisions at PT. Firya Lientas Residence Lhokseumawe City, location has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Residence Kota Lhokseumawe, the promotion has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Lhokseumawe City residence and company image have a positive and significant influence on house purchasing decisions at PT. firya lientas residence city of lhokseumawe.
Keywords:
Purchasing Decisions, Quality, Price, Location, Promotion, And Company ImageReferences
Asman, N., & Apriliani, N. (2020). The Influence of Price and Promotion on Axis Sim Card Purchasing Decisions. Indonesian Scientific Journal, 5(7), 398–414.
Assauri, S. (2016). Production Operations Management. PT. Raja Grafindo Persada.
Aswad, DN, Hapsara, O., & Alhudhori, M. (2020). The Influence of Product Quality and Price on the Decision to Purchase Simpati Cellular Cards (Case Study of Management Study Program Students, Faculty of Economics, Batanghari University, Jambi). SMS: Science of Management and Students Research Journal, 1(1), 1–10.
Baum, F. (2013). Integrated Quality Control. Jakarta. Erlangga
Firmansyah, A. (2019). product and brand marketing (planning & strategy). CV. Qiara Media Publisher
Ghozali, I. (2018). Multivariate Analysis Application with the IBM SPSS Program. Diponegoro University Publishing Agency. Semarang
Jogiyanto, (2010). Information Systems Analysis and Design, Edition IV, Andi Offset, Yogyakarta.
Kafabih, A., & Mukti, A.H. (2018). The Influence of Brand Image, Product Quality and Promotion on Purchasing Decisions for Telkomsel, Indosat Ooredoo and Hutchison 3 Indonesia Sim Card Products in the East Jakarta Region. Scientific Journal of Business, Capital Markets and MSMEs, 1(2), 8–18.
Kotler, P. (2012). Marketing Management (Benyamin (ed.)). Index.
Kotler, P., & Armstrong, G. (2016). Marketing Principles. PT. Index. Jakarta
Kotler, P., & Keller, K. L. (2016). Marketing Management. PT. Index. Jakarta
Kumala, FON, & Anwar, MK (2020). The Influence of Price and Product Quality on Housing Purchasing Decisions Pt. Hasanah Mulia Investama. Journal of Islamic Economics and Business, 3(2).
https://pemilu.kompas.com/read/2017/08/13/200325621/rumah-tipe-36-paling-diminati-di-lhokseumawe
Maulana, I. (2018). The Influence of Product Quality and Price on the Decision to Purchase AXIS Prepaid Cards (Study on University of North Sumatra Students). http://repository.usu.ac.id/handle/123456789/5451
Rachmawati, D., Shukri, S., Azam, S., & Khatibi, A. (2019). Factors influencing customers' purchase decision of residential property in Selangor, Malaysia. Management Science Letters, 9(9), 1341-1348.
Siregar, AI (2021). Subsidized Housing Purchase Decision Model from the Perspective of Facilities, Company Image and Price (Survey on Sakuran Asri Panorama Housing, Jambi City). Journal of Information Systems Management Economics, 3(2), 212-224.
Sugianto, R., & Ginting, SO (2020). Analysis of the influence of price, product quality, location, facilities and promotions on house purchasing decisions in Medan Resort City housing. Journal of Microskill Economics, 10(1), 1-12.
Sugiyono. (2016). Quantitative, Qualitative and R&D Research Methods. alphabet.
Sugiyono. (2019). Quantitative Research Methods, Qualitative R&D. Alphabet. Bandung
Swastha, B., & Handoko, H. (2011). Marketing Management-Behavioral Analysis. Consumer. BPFE. Yogyakarta
Tjiptono, & Darmadji, F. (2011). Capital Markets in Indonesia (Keti Edition). Salemba Four. Jakarta
Tjiptono, F. (2015). Marketing strategy. Yogyakarta. CV Andi
Omar, Husein, (2014). Human Resources Research. Jakarta : PT. SUN
Yustiawan, O., & Prijati. (2016). The Influence of Product Quality, Price, and Brand Image on Honda Vario Purchasing Decisions. Journal of Management Science and Research, 5(2), 1–20.
License
Copyright (c) 2024 Syerina Dwi, Sapna Biby, Agustinawati, M.Subhan
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
